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Boxoffice-March.06.1948

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.<br />

.<br />

. . Jimmy<br />

. . . Kenneth<br />

. . Other<br />

. .<br />

Named<br />

. . Dan<br />

. . Nat<br />

.<br />

. . . Frank<br />

:<br />

March<br />

. .<br />

LOS ANGELES<br />

the 1948 Ned Depinet drive reaching<br />

w<br />

the halfway mark. RKO's western division,<br />

under Walter Branson, retains a<br />

stranglehold on first place, with his Salt Lake<br />

City exchange leading the entire field .<br />

Cliff Harris checked out for San Diego on<br />

a selling junket for Republic. Also heading<br />

down that way was Jim Powell, who sells film<br />

for RKO.<br />

Del Goodman, Eagle Lion's western district<br />

chief, and Joe Rosenberg, salesman in the<br />

local office, both resigned, and Sam Milner,<br />

EL exchange manager in San Francisco,<br />

planed in for local conferences pertaining to<br />

the selection of replacements. Meantime Jack<br />

Schlaifer, assistant to William Heineman,<br />

new EL distribution chief, left for Salt Lake<br />

City after a brief stopover at the local office.<br />

Off to Portland, Seattle, Denver and San<br />

Francisco on business went Sam Siegel. Columbia<br />

exploiteer . . . Charles Rhodes, independent<br />

exchange operator in San Francisco,<br />

stopped here en route to New York after<br />

producing three .shorts as part of a new theatre<br />

giveaway package. He hopes to set a<br />

distribution deal in the east.<br />

RKO boosted Jerry Levin from the shipping<br />

I<br />

I<br />

FRANK PANERO — President,<br />

Panero Theatre Co., Inc., (14 theatres),<br />

Delano, Calif. — declares:<br />

"RCA Service has been my<br />

favorite for eighteen years<br />

because it insures top-quality<br />

sound at all times."<br />

To get the benefits of RCA Service<br />

—write: RCA SERVICE COMPANY,<br />

INC., Radio Corporation of America,<br />

(3amden, New Jersey.<br />

B3 gi CO n Jj e "r « aa BS) s<br />

Better Trailers at Lower Prices<br />

Service • Price • Quality<br />

1977 S. Vermont Avenue<br />

Los Angeles 7, California<br />

RE. 2-0621<br />

department to a berth as a booker . .<br />

Phil<br />

.<br />

Isley of the Isley-Griffith circuit, operating<br />

the Lankershim and Meralta in this area,<br />

dropped in for huddles with Earl Collins of<br />

Cooperative Theatres. Isley is the father of<br />

actress Jennifer Jones to (head<br />

.<br />

the upcoming Red Cross drive on the Row<br />

was Al Taylor, branch manager at Paramount.<br />

Formerly with RKO Theatres in an executive<br />

post, Mickey Gross is now associated with<br />

Social Guidance Enterprises, which has just<br />

completed production of an educational subject,<br />

"Bob and Sally" . . . Elmer Hollander of<br />

the Eagle Lion home office was a visitor . .<br />

Along the Row were Merle Mesher, district<br />

chief in San Diego for Fox West Coast; Dick<br />

Smith, FWC's Arizona manager; and Gerald<br />

Fowler, newly appointed manager of the circuit's<br />

Westlake Theatre.<br />

Chris Maffry has taken over operation of<br />

the Granada, subsequent run house . . .<br />

Booking<br />

and buying for their Franklin, Dale and<br />

Los Feliz theatres were Kiut and Max Laemmle<br />

booking visitors included Ben<br />

.<br />

Peskay, Downtown Theatre; Don Swickard<br />

of the Strand; Bill Knotts, in from Monrovia;<br />

and Vince Murphy and Harry Nace jr. of the<br />

Paramount-Nace circuit in Phoenix. Nace<br />

flies his own plane on these expeditions.<br />

Three members of Hygienic Pi'oductions'<br />

western staff, Bob Hicks Paige, southern<br />

California agent; Dick Currier, northern<br />

California agent, and Jean Gaston, local of-<br />

manager, flew to Wilmington, Ohio, for<br />

fice<br />

home office confabs. They were on hand for<br />

Kioger Babb's second annual Charity Review.<br />

Miss Gaston took time off from the<br />

business huddles long enough to visit her<br />

parents in Columbus, Ohio.<br />

SEATTLE<br />

rjick Gill has taken over as northwest exploitation<br />

representative for Eagle Lion<br />

Keefe, manager of the Orpheum,<br />

Spokane, hooked up with the Chronicle on<br />

a contest for "Out of the Past." Some 350<br />

entries were received on the question, "Do You<br />

Like the 'New Look' from 'Out of the Past?"<br />

Harold Murplry, shifted from the state<br />

capitol, Olympia, to Egyptian in Seattle's<br />

University district, has had his nickname<br />

changed from "Senator" to "Professor."<br />

Murry Lafayette, 20th-Fox exploiteer, has<br />

been busy with screenings on "Gentleman's<br />

Agreement," set to open at the Fifth Avenue<br />

the day before the Academy dinner ... A<br />

Puget Sound ferry strike and a threatened<br />

transit walkout is making exhibitors uneasy<br />

Hughes, manager of the Kiggins,<br />

Vancouver, Wash., is laying plans for a giant<br />

welcome to Gretchen Pi-aser, Olympic skiing<br />

champ, upon her return to lier home townT<br />

Willard Coghlan, UA exploiteer, has purchased<br />

a home and is about ready to move in<br />

with his wife and two children Redden,<br />

manager of the Paramount, blew up two<br />

.<br />

congratulatory telegrams from Alan Ladd and<br />

Veronica Lake for display purposes upon the<br />

celebration of his theatre's 20th anniversary.<br />

"Saigon" topped the program .<br />

Ltmd,<br />

Times drama editor, was the "brain" in a<br />

radio-stage program broadcast from the Blue<br />

Mouse. It was called "Beat the Brain." The<br />

audience asks questions of a different "brain"<br />

each week. Prizes are awarded by an electrical<br />

appliance company.<br />

PORTLAND<br />

•lyrrs. J. J. Parker hosted Herb Kaufmann,<br />

western district manager, and Max Hadfield,<br />

northwest branch manager of the Selznick<br />

Organization on their recent visit here<br />

Pratt hosted over 150 Daughters<br />

of the Nile organization at the Paramoimt<br />

Theatre this week. Pratt was off duty a few<br />

days witih virus X.<br />

Eagle Lion celebrated open house at its new<br />

offices this week. Over 150 persons attended<br />

and enjoyed cocktails and canapes. Among<br />

those present were Mr. Thedford of Evergreen<br />

Theatres, Mr. Brown of Gamble Theatres,<br />

Jack Matlack and Mr. Lake of the J. J.<br />

Parker chain and Mr. Lovett of the Oregon<br />

Theatre Corp.<br />

Archie Zarewski, manager of the Music<br />

Box Theatre, reported a boost to general<br />

downtown business a result of Portland's<br />

"Spring Opening" displays in downtown<br />

The "opening" attracted hundreds of<br />

stores.<br />

downtown window shoppers after closii^<br />

hours. Who followed the downtown tours with<br />

a movie nightcap.<br />

Jayne Moss, National Screen Service, weekended<br />

in Seattle . . . Columbia has a new<br />

employe, George Conrad, who is a biller . . .<br />

Mrs. Evelyn Bailey recently left her Filmrow<br />

job and moved to Depoe Bay, Ore., where She<br />

entered business with her husband . . . Margie<br />

Morgenthaler, Republic, also left town with<br />

her husband to set tip a business in UmitaUa,<br />

Ore. She was replaced by Allene Landrum.<br />

SALT LAKE CITY<br />

T\an Duryea and Pat Alpin brougiht hosts<br />

of customers to downtown department<br />

stores when they made personal appearances<br />

during opening of the city's spring fashion<br />

show this week. They also appeared at a<br />

special showing of Dan's latest picture, "Black<br />

Bart." at the Utah Theatre, after making<br />

five appearances at fashion shows . . . Ella<br />

Raines and her husband also visited the city,<br />

and went skiing at nearby Alta.<br />

Foster Blake, Universal-International district<br />

manager, was in town for a conference<br />

with C. R. "Buck" Wade, local manager .<br />

Al Kolitz, RKO district manager, was here<br />

from his Denver office. The local office is<br />

still being picketed by a private picketeer<br />

from Irving Gillman's United Intermountain<br />

Theatres. The picket was ill one day and<br />

was forced to cut down on the size of his<br />

sign When the wind carried it away.<br />

NOW<br />

VACUUM PACKED W 10-LB. CANS<br />

FOR<br />

LASTING TOP RESULTS<br />

MANLEY<br />

HYBRID lUMBO POPCORN<br />

TURPIE, Western Division Manager<br />

1914 So. Vermont. RE 7528 Los Angeles 7, Calif.<br />

i8^%^»<br />

I Count on U3 tor Quick AcUonl J HEAI Kt<br />

KTHEATRE EXCHANGE CO.j<br />

^ 201 nn. Arts Blip. fni^ni 5. Oregon 4<br />

BOXOFFICE<br />

:<br />

13. 1948

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