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. . "To<br />
'<br />
Premiere of 'Rocky'<br />
In Santa Rosa 17lh<br />
HOLLYWOOD—Monog ra m's boy - a nd -dog<br />
story, "Rocky." starring Roddy McDowall. is<br />
slated for its west coast premiere March 17<br />
at the California Theatre in Santa Rosa. Mc-<br />
Dowall will make a personal appearance at<br />
the opening of the film, which was directed<br />
by Phil Karlson and produced by Lindsley<br />
Parsons.<br />
RKO Radio's "I Remember Mama," starring<br />
Irene Dunne, was given world premiere<br />
treatment March 8 at the Music Hall in New<br />
York, and the company scheduled a March<br />
16 debut at the Rivoli there for "The Miracle<br />
of the Bells," the Jesse Lasky-WaUer Mac-<br />
Ewen production. Its Rivoli opening will be<br />
followed by bookings in more than 100 cities<br />
starting Maich 27.<br />
Republic booked two new releases. "Old<br />
Los Angeles" and "The Inside Story," as a<br />
world premiere package to open at Fox West<br />
Coast's Orpheum. Belmont, El Rey, Vogue<br />
and Culver theatres here the week of April<br />
7 or 14. The dual bookings will open subsequently<br />
in San Pi-ancisco, Oakland, Long<br />
Beach and San Diego. William Elliott and<br />
John Carroll star in "Old Los Angeles" and<br />
Marsha Hunt has the topline in "The Inside<br />
Story."<br />
PHOENIX<br />
Theatres in the Salt river valley are running<br />
into plenty of opposition these days. The<br />
annual rodeo at Chandler played to about<br />
8,000 last weekend and Glendale's annual<br />
rodeo and Gila Monster derby will climax<br />
a week of festivities this weekend. The following<br />
week will bring the big rodeo in<br />
Phoenix. Mesa's Rawhide Roundup will run<br />
the first weekend in April. The Phoenix Little<br />
Theatre opened with "Tons of Money"<br />
Monday night. The play will run through<br />
the 17th. The Phoenix college a capella choir<br />
started a series of public appearances Tuesday<br />
in Litchfield, ToUeson. and Glendale.<br />
The Phoenix Symphony orchestra presented<br />
its the third concert of inaugural season<br />
Monday night in Phoenix Union high school<br />
auditorium. The First Piano quartet appeared<br />
in the same auditorium Friday night.<br />
Russell E. Hoff, young former assistant<br />
manager of the Rialto. pleaded guilty to embezzling<br />
$1,057 from the theatre February 15.<br />
He will be sentenced later by Superior Judge<br />
M. T. Phelps . the Ends of the Earth"<br />
went into an extended run this week at the<br />
Palms, neighborhood de luxer.<br />
A man walking down the street in Flagstaff<br />
with a home-type motion picture projector<br />
told police he was just walking down the<br />
street when he suddenly discovered he was<br />
carrying the projector. The machine belongs<br />
to firemen in the city hall. Edward<br />
Gontarz, 26, Easthampton, Mass., was taken<br />
into custody to try to remember how he came<br />
to have the machine in<br />
his possession.<br />
Harvey Simmons, Nace manager in Mesa,<br />
was one of the men in charge of the erection<br />
of the Jaycee ticket booth and stockade in<br />
connection with the coming Rawhide Roundup.<br />
W. H. Thedford and Paramount Mark<br />
20 Years of Entertaining Public<br />
PORTLAND—Twenty years in show business<br />
is being celebrated by William H. Thedford,<br />
district manager<br />
tor Evergreen Theatres<br />
^H A-mii7n73nT7<br />
in the Portland area.<br />
Thedford shared honors<br />
this week with the<br />
Paramount Theatre,<br />
ace motion picture<br />
house in his district<br />
which also has been in<br />
service for two decades.<br />
It is managed by<br />
Frank Pratt.<br />
As a young man<br />
Thedford left his home<br />
Frank Pratt<br />
in Puyallup, Wash.,<br />
still lives, and went to<br />
I'here his mothe<br />
Hollywood. He started in the theatre business<br />
as an usher in Henry Duffy's El Capitan<br />
Theatre, was promot'd to door man and<br />
within a short period was advanced to treasurer<br />
in charge of reserved seat sales.<br />
When the Duffy Players went out of business<br />
following the stock market crash. Thedford<br />
became associated with the Fox West<br />
Coast circuit and National Theatres, of which<br />
Evergreen is a part. Eventually Thedford<br />
was placed in charge of the Los Angeles<br />
metropolitan district with 30 downtown theatres<br />
under his direction. Later he was transferred<br />
to Portland and Evergreen Theatres.<br />
Pratt, manager of the Paramomit. arranged<br />
numerous special events for anniversary<br />
week, including Charlie White's 10,000-photo<br />
layout on motion picture histoi-y. Congratulatory<br />
telegrams were received from many<br />
stars and theatre executives.<br />
On the screen the Paramount showed a<br />
special newsreel covering the big events of
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