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per<br />
1 new.<br />
.It.<br />
^<br />
1 prospective<br />
mths. Copy-<br />
other Inter-<br />
r<br />
Roy Boomer Spends<br />
Little, Employing<br />
Odds and Ends<br />
Limited to an advertising budget which is<br />
hardly more than nothing, may be annoying<br />
to an aggressive theatre manager lilce Roy<br />
Boomer. Boomer, however, does not let<br />
himself get discouraged and uses whatever<br />
means are at his disposal at the new Park<br />
Theatre, Miles City, Mont., to exploit his<br />
shows. An attractive lobby setpiece recently<br />
was fashioned from some old display board,<br />
a one-sheet and stills which created plenty<br />
of interest in his date for "Captain From<br />
Castile." Boomer also has found it economical<br />
to imprint his coming shows on popcorn<br />
bags, some of which are given to confectionary<br />
stores to provide outside interest.<br />
All-Negro Screen Show<br />
Introduced at Strand<br />
An all-Negro screen snow, 'oooked at the<br />
Strand, Rockville Center, N.Y., attracted a<br />
capacity audience for Manager Cort Clarkson.<br />
The program was put on at midnight<br />
of a weekday and attracted Negro patronage<br />
from many surrounding communities. Theatre<br />
patrons previously had° to travel to New<br />
York for all-Negro entertainment and the result<br />
of the experiment was so successful that<br />
Clarkson intends to make the innovation a<br />
monthly feature.<br />
Lobby displays helped to create interest in<br />
the program. Clarkson contacted Negro<br />
organizations and newspapers in the vicinity<br />
and obtained their full support.<br />
A popular Rockville Center restaurant paid<br />
for the printing and distribution of 3,000<br />
special in all heralds residences throughout<br />
the community.<br />
Kids Get Show and Candy<br />
At Forest Park Party<br />
A Satui-day morning Valentine party for<br />
children at the Forest Theatre, Forest Park,<br />
111., arranged by John Misavice, city manager,<br />
cost t;he theatre exactly nothing—two<br />
sponsors, a pet shop and a florist, shouldering<br />
the cost.<br />
Two features plus bhree color cartoons and<br />
a serial attracted a full house of youngsters<br />
who had been informed of the show through<br />
a three-sheet lobby display, special marquee,<br />
newspaper ads, house programs and a special<br />
trailer which ran two weeks in advance.<br />
A bag of valentines, supplied by the cooperating<br />
merchants, was given away to<br />
every boy and girl<br />
attending.<br />
.CLEIlfilOG<br />
THEATRE SEATING<br />
10,001) till, Nil >!.. ,<br />
(Continued from Inside<br />
, ,:<br />
(Hmplelc<br />
Stop loose chairs with Pcrmastoiie ancho<br />
ment._ Fensin Seating Co., 62 E. 13th St.,<br />
Iheatre chair supplies. Everything lor theatrf<br />
cliairs. Kensin Seating Co.. 62 E. 13th St., Chicai!o<br />
5.<br />
Reasonable<br />
e, 2565 McClellan<br />
Mich.<br />
500 exceptionally good theatre chairs (Heyiiud)<br />
veneer back, spring seat. $5.25 eii. Other<br />
.l< Bii.lclsim & Co., 10-38 J:u;kson Ave., Long<br />
Folding Chairs. 650 folding<br />
Tlie.iI.e Clij.i; 1-'"<br />
i^td, rebuilt. Advise quantity<br />
hs mailed with quotation.<br />
Chicago 5. IlL<br />
li..M.-teil liark, paddeil eii.shion.<br />
Your choice $2.50<br />
ehouse. must sacrifice<br />
Albany Theatre Supply<br />
400 veneer back, box<br />
i. 400 leatherette inspring,<br />
available now.<br />
id backs, form<br />
chair. Nat 1'.<br />
Philadelphia 7. Pa.<br />
HOUSf.<br />
back cover)<br />
THEATRE SEATING (Com.)<br />
120 Veiiet. Mm .11, ,1,11,, iiiih padded stal<br />
BUSINESS STIMULATORS<br />
Co.. 1434 Bed-<br />
'atres. Legal In any<br />
cer since Uank Night.<br />
1947 by L.T.W. Co.<br />
on. Secure exclusive<br />
litiQo iJie-Lui cards, iO or lUU uumber, $3 |<br />
Screen dial $l!0. Premium Products. 354<br />
h St.. New York City 18. N. V.<br />
lingo, the biggest boxoftlce attraction ever proed.<br />
Illngo Amusement Co.. 1422 Uepubllc<br />
ik nidg. Phone Central 4800. U.Uhis. Tex.<br />
Theatre Stimu r For Sale: 1<br />
Every theatre<br />
400% profit. Will pay out In few i<br />
righted and advertised. Sell account<br />
esis. $30,000 with half down, b^<br />
profits. Exclusive with ".loe" Josep<br />
REAL ESTATE<br />
Investigate this. Best offer. Selling Improved<br />
business property 200 ft. by 125 ft. in exclusive<br />
Chicago neighborhood. Included specifications for<br />
medical center, six retail stores, 32 bowling alleys,<br />
1.000-seat theatre. References required. Owner.<br />
.Ir,. Tony Sheftic, 14501 Sherman Ave., Posen. 111.<br />
SIGNS<br />
Easy Way to Paint Signs. Use letter paiierns.<br />
Avoid sloppy work and wasted time. No experl-<br />
.nce needed for expert work. Write for free samples.<br />
John Itahn. B-1329 Central Ave.. Chicago<br />
51. ill.<br />
EQUIPMENT WANTED<br />
Wanted Old Simplex heads, and condition.<br />
Write Projection Service Supply Co.. Ill North<br />
&<br />
nth St., .Minneanolis 3, Mbin.<br />
STUDIO AND PROJECTION<br />
EQUIPMENT<br />
Spot Quizzes on Radio Aid<br />
Music Box in Portland<br />
Archie Zarewski, manager of the Music<br />
Box in Portland, Ore., theatre made a tieup<br />
with station KPDQ to pubhcize the theatre.<br />
KPDQ, broadcasting from sunrise to sundown,<br />
offers its listeners various spot quizzes<br />
throughout the day, giving a pass to the<br />
Music Box for each correct answer. Usually<br />
popping out with odd "trick," yet comparatively<br />
simple questions, the radio station<br />
gives its listeners a few minutes to phone in<br />
the correct answers. Zarewski said the plan<br />
has increased his business appreciably.
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