Boxoffice-March.06.1948
The Bally-Mmfier Keeps Climbing ** lisuj'aei^ipBjfiit ^L § mhflkninqiif t NAKED CITY Homicide squad crime detection apparatus was used effectively to promote "The Naked City" prior to its opening at the New York Capitol. Publicist Paula Gould borrowed the paraphernalia from the police department laboratory and incorporated it into this attractive lobby display. At right, a novel walking ballyhoo exploits "T-Men" at the Fox Palace in Milwaukee. Manager Harry Bruruiett off teed with this one used it in advance and currently to good ad vantage. When Max Phillips, manager of the Regent, Sudbury. Ont., observed excavatic faking place in business section, he did some -Down to Earth" talking to banner placed where curious sidewalk superintendents couldn't miss the m 1^1^'°^^°^' ° "^Y",.^"" «='"• scheduled for production in Buffalo T°Trlon ad-pubUcity ,^; ^r chief for Shea's and used as on approo-r,. ''"'^^' ^^°"^'^ and -"-'^
' I ' ' stops and looks m-jrt uiiii. svtr; iu* ^..t'iuiJ,, _ Hvine Radio Prf>:< I "Garnered on r>u: S Dick Feldman Givinc "'nie Prinrf ft: Thirt>j>s' • Trouble" evj-oaJ ^•..^;.ic "v :'Npr t5> ' engagemen: s: :': '"Manager D;:3; ?; operation 'r.--. press to exv-: • Using :r.e t-;..'. *of Thieves i-- secured perrius.^. public and r-M. book cou:--:er; A tieu? —.::- - the station £i.- ; kn nf«r in exchange ; : " WOLFS da::? .= - paper ads. r;.i two weeii ;:r : ' f "See Jon Hii: : ^ - - . advantage: .15-^ The Roc::: H disk jociey; :: -^ WPBL. DOIT ; : : -" J •. Exploitation ::r - 1."; a four-colMT £r:a:'i .-j^t.: Sunday magazme aerutir dard. alone aiii i rv;-wii page nine o* ttif SRinf srii; '. One hunoitc " l-nTf were awarded 'J3f zir^- ': " tending the sfciDT or. oiif-:::: ad was arrange;: wiZL S::::.: showing Janis Csrr.er -r::; :: ^'•"" picture title. laes-^rs- am. pii.-r:„:s^ ^ j^a^ .^. coliunn by asic-iacL nisiua^ ai "was "nrr-- -n-. moted gratis in tJiif It^aiiaT . Sazettt ^: Supplementine £ sitdiu: camnai^: re- T. Senator Wa^ Iitdissrefr. " rfinrnr. : -nrcn. a two-column an nreti; :iiir =^i~ :: - - » suburban neTreoaperj. 3:.: - ai Herald-Joum^ sixs ?>a5 -f /ri many unusual ar: tE-ear J^i special feature st-orr dz. ? . worrying part of film acEin^ _ ^ Xf I (' JLi' i • Pi? Leon Korr Uses Own Car To Bally 'The Sesnatar' jj^ Bv Mjj lentown. Pa., used iuE car gnvanritpetaEr -i. for ten days to erpltm -Tik EsnEt— "We ^t j ~^^^ Jl Indiscreet." Atop i±e rar £ :-. : in every garage." Adiitiona: attention to the enEaEemeii: £ The car was criren axDunt tii- _^__. section and dre";? cimiSd» '^' irnn. inaaauiaii. ***' and motorists. V ' Illustrated Wmdcm Increase Attrocficoi Gilbert E. Ra-_n r-TiST'. manage! a: tat Theatre in Mano erected which helu a card -witfc c:- this country needs is a Irwe-cen vote for Ashion'E is a -wns icr - something new in nis winfliw jiK.- ing. Rathman has been usiiK -wmtiin vertising his weei:?-' -;— v-- .... month. Recer.:.-- - type to ma;:ri-.. He reports a ::- r: i: . - rOKTJt. W*%^^\m^ |tH4 tNs* spends time in rfviArn^ i^k -pBtten BOXOmCE Shcwni3iKifl^ 4»//
- Page 97 and 98: . . . The : March OTT AW A The IGin
- Page 99 and 100: BookinGuidc BOXOFFICE FIRST RUN REP
- Page 101 and 102: : presume. ' RKO RADIO Banjo (RKO)
- Page 103 and 104: ( . ILY? l JULY 12 CHECK RUNNING TI
- Page 105 and 106: CHECK RUNNING TIME WITH LOCAL EXCHA
- Page 107 and 108: '-1
- Page 109 and 110: M 92 Mad Wednesday (94) UA 51 Magic
- Page 111 and 112: II i'^ Opinions on Current Producti
- Page 113 and 114: Opinions on Current Productions; Ex
- Page 115 and 116: ' 1 Cinespeclal reorder . I'ovvers.
- Page 117 and 118: I What an entertainment! A big cast
- Page 119 and 120: — idustry-wide. so could the impl
- Page 121 and 122: : March BACKGROUND TO SETTLEMENT TH
- Page 123 and 124: : March AMONG THE COUNTRY'S TOP EXH
- Page 125 and 126: : March Fine of $1,000,000 Posed in
- Page 127 and 128: ' #n '/ yjjwrjffffy/ii y] JESSE L.
- Page 129 and 130: [RADE SHOW OF THE YEAR! DON'T MISS
- Page 131 and 132: ! ^ 1^ OUTCROSSING LADD'S TWO PREVI
- Page 133 and 134: "The Movingest Movie Pihe-Thomas Ha
- Page 135 and 136: atre day and date booking in Los An
- Page 137 and 138: DFMnnuii^ Screenplay by Charles Ben
- Page 139 and 140: : March and Woolley as a distant co
- Page 141 and 142: jentleman's j^reement Its record at
- Page 143: CHESTER FRIEDMAN EDITOR HUGH E. FRA
- Page 146 and 147: The Bally-Hooper Keeps Climbing
- Page 151 and 152: '. »f Kioloui ul force* .>ili./ it
- Page 153 and 154: Co-Op Tieups Push 'Ends of Earth' P
- Page 155 and 156: I Guild PITTSBURGH Milton Brauman ,
- Page 157 and 158: THOUGHT OR TWO FROM HYGIENIC CORNER
- Page 159 and 160: . per 1 new. .It. ^ 1 prospective m
- Page 161 and 162: : March Move for Dismissal Of Ascap
- Page 163 and 164: : March . . Ann . . Mi-s. Jersey So
- Page 165 and 166: to Mr. and Mrs. Bert Gordon of Cali
- Page 167 and 168: 1 N. : March . . Gordon . . Tony .
- Page 169 and 170: : March I Cd! HOLLYWOOD PRODUCTION
- Page 171 and 172: f- l^."* : March head ol the sound
- Page 173 and 174: . . "To ' Premiere of 'Rocky' In Sa
- Page 175 and 176: : March . . . The . . . "Oklahoma"
- Page 177 and 178: Fox Midwest Named In Antitrust Acti
- Page 179 and 180: : March First Union of MPMO Marks 4
- Page 181 and 182: . . Robert : March . . . Margaret .
- Page 183 and 184: Fox Midwest Renews Du Quoin, III, G
- Page 185 and 186: : March Sedalia Defies Blizzard to
- Page 187 and 188: io.i.li : March . . John Lyric, Sal
- Page 189 and 190: : March :- i 'Timberlane' Is Great
- Page 191 and 192: I I I . . Wedding : March . . M. .
- Page 193 and 194: : March SOME PENNSYLVANIA CITIES AB
- Page 195 and 196: . . Douglas Dream Girl Promotion St
- Page 197 and 198: . wk : March . . . Jerry . . Ben .
'<br />
I<br />
'<br />
'<br />
stops and looks m-jrt uiiii. svtr; iu* ^..t'iuiJ,,<br />
_<br />
Hvine Radio Prf>:<<br />
I "Garnered on r>u: S<br />
Dick Feldman<br />
Givinc "'nie Prinrf ft: Thirt>j>s' •<br />
Trouble" evj-oaJ ^•..^;.ic "v :'Npr t5> '<br />
engagemen: s: :':<br />
'"Manager D;:3; ?;<br />
operation 'r.--.<br />
press to exv-: •<br />
Using :r.e t-;..'.<br />
*of Thieves i--<br />
secured perrius.^.<br />
public and r-M.<br />
book cou:--:er;<br />
A tieu? —.::- -<br />
the station £i.- ;<br />
kn<br />
nf«r<br />
in exchange ; :<br />
"<br />
WOLFS da::? .= -<br />
paper ads. r;.i<br />
two weeii ;:r :<br />
'<br />
f<br />
"See Jon Hii: : ^ - - .<br />
advantage: .15-^<br />
The Roc::: H<br />
disk jociey; :: -^<br />
WPBL. DOIT ; : :<br />
-"<br />
J<br />
•.<br />
Exploitation ::r - 1.";<br />
a four-colMT £r:a:'i .-j^t.:<br />
Sunday magazme aerutir<br />
dard. alone aiii i rv;-wii<br />
page nine o* ttif SRinf srii;<br />
'.<br />
One hunoitc " l-nTf<br />
were awarded 'J3f zir^- ': "<br />
tending the sfciDT or. oiif-::::<br />
ad was arrange;: wiZL S::::.:<br />
showing Janis Csrr.er -r::; ::<br />
^'•""<br />
picture title. laes-^rs- am. pii.-r:„:s^ ^ j^a^ .^.<br />
coliunn by asic-iacL nisiua^ ai "was "nrr-- -n-.<br />
moted gratis in tJiif It^aiiaT . Sazettt ^:<br />
Supplementine £ sitdiu: camnai^: re- T.<br />
Senator Wa^ Iitdissrefr. " rfinrnr. : -nrcn.<br />
a two-column an nreti; :iiir =^i~ :: - -<br />
» suburban neTreoaperj. 3:.: -<br />
ai Herald-Joum^ sixs ?>a5 -f<br />
/ri many unusual ar: tE-ear<br />
J^i<br />
special feature st-orr dz. ? .<br />
worrying part of film acEin^<br />
_<br />
^ Xf I<br />
('<br />
JLi'<br />
i •<br />
Pi? Leon Korr Uses Own Car<br />
To Bally 'The Sesnatar'<br />
jj^<br />
Bv Mjj lentown. Pa., used iuE car gnvanritpetaEr -i.<br />
for ten days to erpltm -Tik EsnEt— "We<br />
^t j<br />
~^^^ Jl<br />
Indiscreet." Atop i±e rar £ :-. :<br />
in every garage." Adiitiona:<br />
attention to the enEaEemeii: £<br />
The car was criren axDunt tii- _^__.<br />
section and dre";? cimiSd»<br />
'^'<br />
irnn. inaaauiaii.<br />
***'<br />
and motorists.<br />
V<br />
'<br />
Illustrated Wmdcm<br />
Increase Attrocficoi<br />
Gilbert E. Ra-_n r-TiST'. manage! a: tat<br />
Theatre in Mano<br />
erected which helu a card -witfc c:-<br />
this country needs is a Irwe-cen<br />
vote for Ashion'E is a -wns icr -<br />
something new in nis winfliw jiK.-<br />
ing.<br />
Rathman has been usiiK -wmtiin<br />
vertising his weei:?-'<br />
-;—<br />
v-- ....<br />
month. Recer.:.-- -<br />
type to ma;:ri-..<br />
He reports a ::- r: i: . -<br />
rOKTJt.<br />
W*%^^\m^ |tH4 tNs*<br />
spends time in rfviArn^ i^k -pBtten<br />
BOXOmCE Shcwni3iKifl^<br />
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