Boxoffice-March.06.1948

24.07.2014 Views

The Bally-Mmfier Keeps Climbing ** lisuj'aei^ipBjfiit ^L § mhflkninqiif t NAKED CITY Homicide squad crime detection apparatus was used effectively to promote "The Naked City" prior to its opening at the New York Capitol. Publicist Paula Gould borrowed the paraphernalia from the police department laboratory and incorporated it into this attractive lobby display. At right, a novel walking ballyhoo exploits "T-Men" at the Fox Palace in Milwaukee. Manager Harry Bruruiett off teed with this one used it in advance and currently to good ad vantage. When Max Phillips, manager of the Regent, Sudbury. Ont., observed excavatic faking place in business section, he did some -Down to Earth" talking to banner placed where curious sidewalk superintendents couldn't miss the m 1^1^'°^^°^' ° "^Y",.^"" «='"• scheduled for production in Buffalo T°Trlon ad-pubUcity ,^; ^r chief for Shea's and used as on approo-r,. ''"'^^' ^^°"^'^ and -"-'^

' I ' ' stops and looks m-jrt uiiii. svtr; iu* ^..t'iuiJ,, _ Hvine Radio Prf>:< I "Garnered on r>u: S Dick Feldman Givinc "'nie Prinrf ft: Thirt>j>s' • Trouble" evj-oaJ ^•..^;.ic "v :'Npr t5> ' engagemen: s: :': '"Manager D;:3; ?; operation 'r.--. press to exv-: • Using :r.e t-;..'. *of Thieves i-- secured perrius.^. public and r-M. book cou:--:er; A tieu? —.::- - the station £i.- ; kn nf«r in exchange ; : " WOLFS da::? .= - paper ads. r;.i two weeii ;:r : ' f "See Jon Hii: : ^ - - . advantage: .15-^ The Roc::: H disk jociey; :: -^ WPBL. DOIT ; : : -" J •. Exploitation ::r - 1."; a four-colMT £r:a:'i .-j^t.: Sunday magazme aerutir dard. alone aiii i rv;-wii page nine o* ttif SRinf srii; '. One hunoitc " l-nTf were awarded 'J3f zir^- ': " tending the sfciDT or. oiif-:::: ad was arrange;: wiZL S::::.: showing Janis Csrr.er -r::; :: ^'•"" picture title. laes-^rs- am. pii.-r:„:s^ ^ j^a^ .^. coliunn by asic-iacL nisiua^ ai "was "nrr-- -n-. moted gratis in tJiif It^aiiaT . Sazettt ^: Supplementine £ sitdiu: camnai^: re- T. Senator Wa^ Iitdissrefr. " rfinrnr. : -nrcn. a two-column an nreti; :iiir =^i~ :: - - » suburban neTreoaperj. 3:.: - ai Herald-Joum^ sixs ?>a5 -f /ri many unusual ar: tE-ear J^i special feature st-orr dz. ? . worrying part of film acEin^ _ ^ Xf I (' JLi' i • Pi? Leon Korr Uses Own Car To Bally 'The Sesnatar' jj^ Bv Mjj lentown. Pa., used iuE car gnvanritpetaEr -i. for ten days to erpltm -Tik EsnEt— "We ^t j ~^^^ Jl Indiscreet." Atop i±e rar £ :-. : in every garage." Adiitiona: attention to the enEaEemeii: £ The car was criren axDunt tii- _^__. section and dre";? cimiSd» '^' irnn. inaaauiaii. ***' and motorists. V ' Illustrated Wmdcm Increase Attrocficoi Gilbert E. Ra-_n r-TiST'. manage! a: tat Theatre in Mano erected which helu a card -witfc c:- this country needs is a Irwe-cen vote for Ashion'E is a -wns icr - something new in nis winfliw jiK.- ing. Rathman has been usiiK -wmtiin vertising his weei:?-' -;— v-- .... month. Recer.:.-- - type to ma;:ri-.. He reports a ::- r: i: . - rOKTJt. W*%^^\m^ |tH4 tNs* spends time in rfviArn^ i^k -pBtten BOXOmCE Shcwni3iKifl^ 4»//

'<br />

I<br />

'<br />

'<br />

stops and looks m-jrt uiiii. svtr; iu* ^..t'iuiJ,,<br />

_<br />

Hvine Radio Prf>:<<br />

I "Garnered on r>u: S<br />

Dick Feldman<br />

Givinc "'nie Prinrf ft: Thirt>j>s' •<br />

Trouble" evj-oaJ ^•..^;.ic "v :'Npr t5> '<br />

engagemen: s: :':<br />

'"Manager D;:3; ?;<br />

operation 'r.--.<br />

press to exv-: •<br />

Using :r.e t-;..'.<br />

*of Thieves i--<br />

secured perrius.^.<br />

public and r-M.<br />

book cou:--:er;<br />

A tieu? —.::- -<br />

the station £i.- ;<br />

kn<br />

nf«r<br />

in exchange ; :<br />

"<br />

WOLFS da::? .= -<br />

paper ads. r;.i<br />

two weeii ;:r :<br />

'<br />

f<br />

"See Jon Hii: : ^ - - .<br />

advantage: .15-^<br />

The Roc::: H<br />

disk jociey; :: -^<br />

WPBL. DOIT ; : :<br />

-"<br />

J<br />

•.<br />

Exploitation ::r - 1.";<br />

a four-colMT £r:a:'i .-j^t.:<br />

Sunday magazme aerutir<br />

dard. alone aiii i rv;-wii<br />

page nine o* ttif SRinf srii;<br />

'.<br />

One hunoitc " l-nTf<br />

were awarded 'J3f zir^- ': "<br />

tending the sfciDT or. oiif-::::<br />

ad was arrange;: wiZL S::::.:<br />

showing Janis Csrr.er -r::; ::<br />

^'•""<br />

picture title. laes-^rs- am. pii.-r:„:s^ ^ j^a^ .^.<br />

coliunn by asic-iacL nisiua^ ai "was "nrr-- -n-.<br />

moted gratis in tJiif It^aiiaT . Sazettt ^:<br />

Supplementine £ sitdiu: camnai^: re- T.<br />

Senator Wa^ Iitdissrefr. " rfinrnr. : -nrcn.<br />

a two-column an nreti; :iiir =^i~ :: - -<br />

» suburban neTreoaperj. 3:.: -<br />

ai Herald-Joum^ sixs ?>a5 -f<br />

/ri many unusual ar: tE-ear<br />

J^i<br />

special feature st-orr dz. ? .<br />

worrying part of film acEin^<br />

_<br />

^ Xf I<br />

('<br />

JLi'<br />

i •<br />

Pi? Leon Korr Uses Own Car<br />

To Bally 'The Sesnatar'<br />

jj^<br />

Bv Mjj lentown. Pa., used iuE car gnvanritpetaEr -i.<br />

for ten days to erpltm -Tik EsnEt— "We<br />

^t j<br />

~^^^ Jl<br />

Indiscreet." Atop i±e rar £ :-. :<br />

in every garage." Adiitiona:<br />

attention to the enEaEemeii: £<br />

The car was criren axDunt tii- _^__.<br />

section and dre";? cimiSd»<br />

'^'<br />

irnn. inaaauiaii.<br />

***'<br />

and motorists.<br />

V<br />

'<br />

Illustrated Wmdcm<br />

Increase Attrocficoi<br />

Gilbert E. Ra-_n r-TiST'. manage! a: tat<br />

Theatre in Mano<br />

erected which helu a card -witfc c:-<br />

this country needs is a Irwe-cen<br />

vote for Ashion'E is a -wns icr -<br />

something new in nis winfliw jiK.-<br />

ing.<br />

Rathman has been usiiK -wmtiin<br />

vertising his weei:?-'<br />

-;—<br />

v-- ....<br />

month. Recer.:.-- -<br />

type to ma;:ri-..<br />

He reports a ::- r: i: . -<br />

rOKTJt.<br />

W*%^^\m^ |tH4 tNs*<br />

spends time in rfviArn^ i^k -pBtten<br />

BOXOmCE Shcwni3iKifl^<br />

4»//

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