Boxoffice-March.06.1948

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The Bally-Mmfier Keeps Climbing ** lisuj'aeiîpBjfiit ^L § mhflkninqiif t NAKED CITY Homicide squad crime detection apparatus was used effectively to promote "The Naked City" prior to its opening at the New York Capitol. Publicist Paula Gould borrowed the paraphernalia from the police department laboratory and incorporated it into this attractive lobby display. At right, a novel walking ballyhoo exploits "T-Men" at the Fox Palace in Milwaukee. Manager Harry Bruruiett off teed with this one used it in advance and currently to good ad vantage. When Max Phillips, manager of the Regent, Sudbury. Ont., observed excavatic faking place in business section, he did some -Down to Earth" talking to banner placed where curious sidewalk superintendents couldn't miss the m 1^1^'°^^°^' ° "^Y",.^"" «='"• scheduled for production in Buffalo T°Trlon ad-pubUcity ,^; ^r chief for Shea's and used as on approo-r,. ''"'^^' ^^°"^'^ and -"-'^
' I ' ' stops and looks m-jrt uiiii. svtr; iu* ^..t'iuiJ,, _ Hvine Radio Prf>:< I "Garnered on r>u: S Dick Feldman Givinc "'nie Prinrf ft: Thirt>j>s' • Trouble" evj-oaJ ^•..^;.ic "v :'Npr t5> ' engagemen: s: :': '"Manager D;:3; ?; operation 'r.--. press to exv-: • Using :r.e t-;..'. *of Thieves i-- secured perrius.^. public and r-M. book cou:--:er; A tieu? —.::- - the station £i.- ; kn nf«r in exchange ; : " WOLFS da::? .= - paper ads. r;.i two weeii ;:r : ' f "See Jon Hii: : ^ - - . advantage: .15-^ The Roc::: H disk jociey; :: -^ WPBL. DOIT ; : : -" J •. Exploitation ::r - 1."; a four-colMT £r:a:'i .-j^t.: Sunday magazme aerutir dard. alone aiii i rv;-wii page nine o* ttif SRinf srii; '. One hunoitc " l-nTf were awarded 'J3f zir^- ': " tending the sfciDT or. oiif-:::: ad was arrange;: wiZL S::::.: showing Janis Csrr.er -r::; :: ^'•"" picture title. laes-^rs- am. pii.-r:„:s^ ^ jâ^ .^. coliunn by asic-iacL nisiua^ ai "was "nrr-- -n-. moted gratis in tJiif ItâiiaT . Sazettt ^: Supplementine £ sitdiu: camnai^: re- T. Senator Wa^ Iitdissrefr. " rfinrnr. : -nrcn. a two-column an nreti; :iiir =î~ :: - - » suburban neTreoaperj. 3:.: - ai Herald-Joum^ sixs ?>a5 -f /ri many unusual ar: tE-ear Jî special feature st-orr dz. ? . worrying part of film acEin^ _ ^ Xf I (' JLi' i • Pi? Leon Korr Uses Own Car To Bally 'The Sesnatar' jj^ Bv Mjj lentown. Pa., used iuE car gnvanritpetaEr -i. for ten days to erpltm -Tik EsnEt— "We ^t j ~^^^ Jl Indiscreet." Atop i±e rar £ :-. : in every garage." Adiitiona: attention to the enEaEemeii: £ The car was criren axDunt tii- _^__. section and dre";? cimiSd» '^' irnn. inaaauiaii. ***' and motorists. V ' Illustrated Wmdcm Increase Attrocficoi Gilbert E. Ra-_n r-TiST'. manage! a: tat Theatre in Mano erected which helu a card -witfc c:- this country needs is a Irwe-cen vote for Ashion'E is a -wns icr - something new in nis winfliw jiK.- ing. Rathman has been usiiK -wmtiin vertising his weei:?-' -;— v-- .... month. Recer.:.-- - type to ma;:ri-.. He reports a ::- r: i: . - rOKTJt. W*%^^\m^ |tH4 tNs* spends time in rfviArn^ i^k -pBtten BOXOmCE Shcwni3iKifl^ 4»//
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Im /'cauon ucuiAe. m YEAR'S PRODUCT
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A TERRIFIC TECHNICOLOR TRADE SHOW!
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ROBERT ALDA'S.Z.SML - Directed by P
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J I fl. S, '' ' ^^ , against ' Para
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COURT SEES VTTER DISREGARD' FOR TER
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: March UA Will Release Six The Tel
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URE EVER HADE w m** tractions From
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The Leading Figure In The Industry
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; I while I population , its ' 85 o
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. Named : March . . . Such $61108,9
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THE MATTERl:>. HNESS THAT A COLUMBI
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, New I : March 1 3) Foreign Heads
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% Cleveland, Boston, Cincinnati, Ka
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: March 1 1 greater . . .2:30 Local
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UNIVERSAL- INTERNATIONAL presents ^
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DeVry Adapts 16mm For Big Theatres
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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I of f Safety Council Okays Placard
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. . Tom Mix Kiddy Parly And $300 in
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Pass Bill for Control Of Child Patr
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: March . . . Arthur . . Bernard .
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I some ! Crashers : March • , . T
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. . . The : March . . Ben . . Ray .
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m^LT^QW NEWS AND VIEWS OF THE PRODU
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I :OHN , Friedman : March and MANN,
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Fox Intermountain Powwow Next Week
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: March 'Northside' Scores 190 For
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. . Frank : March . . Bruce . . Ray
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. . . Jean , . Arthm- . . Amato's .
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V. U. Young Stricken Ai Home in Flo
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St. Louis Anticipates Surge by Tele
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. . Eugene : March . . in the 20th-
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: March . . Mrs. . . The . . Willia
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Co-Op Delivery Plan Formed by Allie
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. . Don . . Rodney : March . . Leo
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: March Cleveland Lays Plan To Curb
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: March Big Cleveland Coin Taken by
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: March . . Pour . . Robert head .
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. . The . . . Ike . . George . . Su
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: March Committeemen Named By Varie
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: March . . . Edwin . . Henry . . M
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: March !."!'A"*Ll".t.''!?" Sold by
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. . . Mary . . . The . . Screen the
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. . . . Big Amarillo Doings For 'Pa
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. . . Exhibitors . . Joy : March .
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: March Auburn Studies Tax; 750-Sea
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: March . . . Doris . . Mrs. . . Ho
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: March Power Shortage Eases In Sou
Page 97 and 98: . . . The : March OTT AW A The IGin
Page 99 and 100: BookinGuidc BOXOFFICE FIRST RUN REP
Page 101 and 102: : presume. ' RKO RADIO Banjo (RKO)
Page 103 and 104: ( . ILY? l JULY 12 CHECK RUNNING TI
Page 105 and 106: CHECK RUNNING TIME WITH LOCAL EXCHA
Page 107 and 108: '-1
Page 109 and 110: M 92 Mad Wednesday (94) UA 51 Magic
Page 111 and 112: II i'^ Opinions on Current Producti
Page 113 and 114: Opinions on Current Productions; Ex
Page 115 and 116: ' 1 Cinespeclal reorder . I'ovvers.
Page 117 and 118: I What an entertainment! A big cast
Page 119 and 120: — idustry-wide. so could the impl
Page 121 and 122: : March BACKGROUND TO SETTLEMENT TH
Page 123 and 124: : March AMONG THE COUNTRY'S TOP EXH
Page 125 and 126: : March Fine of $1,000,000 Posed in
Page 127 and 128: ' #n '/ yjjwrjffffy/ii y] JESSE L.
Page 129 and 130: [RADE SHOW OF THE YEAR! DON'T MISS
Page 131 and 132: ! ^ 1^ OUTCROSSING LADD'S TWO PREVI
Page 133 and 134: "The Movingest Movie Pihe-Thomas Ha
Page 135 and 136: atre day and date booking in Los An
Page 137 and 138: DFMnnuii^ Screenplay by Charles Ben
Page 139 and 140: : March and Woolley as a distant co
Page 141 and 142: jentleman's j^reement Its record at
Page 143: CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 146 and 147: The Bally-Hooper Keeps Climbing
Page 151 and 152: '. »f Kioloui ul force* .>ili./ it
Page 153 and 154: Co-Op Tieups Push 'Ends of Earth' P
Page 155 and 156: I Guild PITTSBURGH Milton Brauman ,
Page 157 and 158: THOUGHT OR TWO FROM HYGIENIC CORNER
Page 159 and 160: . per 1 new. .It. ^ 1 prospective m
Page 161 and 162: : March Move for Dismissal Of Ascap
Page 163 and 164: : March . . Ann . . Mi-s. Jersey So
Page 165 and 166: to Mr. and Mrs. Bert Gordon of Cali
Page 167 and 168: 1 N. : March . . Gordon . . Tony .
Page 169 and 170: : March I Cd! HOLLYWOOD PRODUCTION
Page 171 and 172: f- l^."* : March head ol the sound
Page 173 and 174: . . "To ' Premiere of 'Rocky' In Sa
Page 175 and 176: : March . . . The . . . "Oklahoma"
Page 177 and 178: Fox Midwest Named In Antitrust Acti
Page 179 and 180: : March First Union of MPMO Marks 4
Page 181 and 182: . . Robert : March . . . Margaret .
Page 183 and 184: Fox Midwest Renews Du Quoin, III, G
Page 185 and 186: : March Sedalia Defies Blizzard to
Page 187 and 188: io.i.li : March . . John Lyric, Sal
Page 189 and 190: : March :- i 'Timberlane' Is Great
Page 191 and 192: I I I . . Wedding : March . . M. .
Page 193 and 194: : March SOME PENNSYLVANIA CITIES AB
Page 195 and 196: . . Douglas Dream Girl Promotion St
Page 197 and 198: . wk : March . . . Jerry . . Ben .
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. . . Fred . . Stanley : March . .
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: March 2nd ;'''..' . . The . . The
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. . . Samuel : March . . John . . B
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' ROSWELL, : March San Antonians Se
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. . Joe : March former home in Tuls
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Bob Warner Is Well Again; To Make T
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. Eddie : March had . . COME Dallas
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: March Columbia Transfers Roscoe t
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: March . . Dorothy . , Mr. Jenkins
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Warns of Deadline Preacher Finds Mo
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: March Tax Survey Shows Fall in Gr
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Canadians to Vote On Empire Oscars
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. . The . . Local : March . . Clayt
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Bookin(ruide BOXOFFICE FIRST RUN RE
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who really should see it. Business
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i t I COVER CHECK RUNNING TIME WITH
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I I FEATURE CHART I JANUARYS JANUAR
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I I cmd trade press reviews. The pl
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. 2-28 20th Century-Fox 'rod. No. T
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Opinions on Current Productions; Ex
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', lATES: 10c per word, minimum $1.
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Boxoffice-March.06.1948

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