Boxoffice-March.06.1948
Business is at Paramount Contrary to popular opinion, business at theatres playing Paramount pictures is holding up to and even beyond levels of the boom period for comparable budget and comparable star pictures. Cases in point are: ROAD TO RIO which in many situations is topping previous "Road" pictures released at the height of the boxoffice boom. ALBUQUERQUE which is equalling and in some cases surpassing Paramount's last previous color-western released a year ago. I WALK AL>ONE, black-and-white production which is consistently topping Hal Wallis' previous Technicolor release which had the same 2 leading stars. And now comes Paramount's 4th consecutive release which is topping comparable previous pictures. Film Daily called it "Ladd's best since 'Two Years Before The Mast'" and now the boxofFice is proving that ANOTHER GRhlAT ENTERTAINMENT FROM Paramount f^OUGi As
! ^ 1^ OUTCROSSING LADD'S TWO PREVIOUS SHOWS... with these reports from first dates: Har(fo/d— topped both; New Haven — bigger than "Wild Harvest" and within a few dollars of "Calcutta's" giant holiday week; Bosto // — topped "Calcutta" and comparably stronger than "Harvest" at another house; Detroit— \ comparably bigger than both at another house with similar seating capacity; San Francisco— h'xggex than "Calcutta" at same house and rivalling the figures of "Harvest" at a house with double the seating capacity; Rochester— \nggex x^vaxv "Calcutta"'and "Harvest."
- Page 79 and 80: : March Committeemen Named By Varie
- Page 81 and 82: : March . . . Edwin . . Henry . . M
- Page 83 and 84: : March !."!'A"*Ll".t.''!?" Sold by
- Page 85 and 86: . . . Mary . . . The . . Screen the
- Page 87 and 88: . . . . Big Amarillo Doings For 'Pa
- Page 89 and 90: . . . Exhibitors . . Joy : March .
- Page 91 and 92: : March Auburn Studies Tax; 750-Sea
- Page 93 and 94: : March . . . Doris . . Mrs. . . Ho
- Page 95 and 96: : March Power Shortage Eases In Sou
- Page 97 and 98: . . . The : March OTT AW A The IGin
- Page 99 and 100: BookinGuidc BOXOFFICE FIRST RUN REP
- Page 101 and 102: : presume. ' RKO RADIO Banjo (RKO)
- Page 103 and 104: ( . ILY? l JULY 12 CHECK RUNNING TI
- Page 105 and 106: CHECK RUNNING TIME WITH LOCAL EXCHA
- Page 107 and 108: '-1
- Page 109 and 110: M 92 Mad Wednesday (94) UA 51 Magic
- Page 111 and 112: II i'^ Opinions on Current Producti
- Page 113 and 114: Opinions on Current Productions; Ex
- Page 115 and 116: ' 1 Cinespeclal reorder . I'ovvers.
- Page 117 and 118: I What an entertainment! A big cast
- Page 119 and 120: — idustry-wide. so could the impl
- Page 121 and 122: : March BACKGROUND TO SETTLEMENT TH
- Page 123 and 124: : March AMONG THE COUNTRY'S TOP EXH
- Page 125 and 126: : March Fine of $1,000,000 Posed in
- Page 127 and 128: ' #n '/ yjjwrjffffy/ii y] JESSE L.
- Page 129: [RADE SHOW OF THE YEAR! DON'T MISS
- Page 133 and 134: "The Movingest Movie Pihe-Thomas Ha
- Page 135 and 136: atre day and date booking in Los An
- Page 137 and 138: DFMnnuii^ Screenplay by Charles Ben
- Page 139 and 140: : March and Woolley as a distant co
- Page 141 and 142: jentleman's j^reement Its record at
- Page 143: CHESTER FRIEDMAN EDITOR HUGH E. FRA
- Page 146 and 147: The Bally-Hooper Keeps Climbing
- Page 148 and 149: The Bally-Mmfier Keeps Climbing **
- Page 151 and 152: '. »f Kioloui ul force* .>ili./ it
- Page 153 and 154: Co-Op Tieups Push 'Ends of Earth' P
- Page 155 and 156: I Guild PITTSBURGH Milton Brauman ,
- Page 157 and 158: THOUGHT OR TWO FROM HYGIENIC CORNER
- Page 159 and 160: . per 1 new. .It. ^ 1 prospective m
- Page 161 and 162: : March Move for Dismissal Of Ascap
- Page 163 and 164: : March . . Ann . . Mi-s. Jersey So
- Page 165 and 166: to Mr. and Mrs. Bert Gordon of Cali
- Page 167 and 168: 1 N. : March . . Gordon . . Tony .
- Page 169 and 170: : March I Cd! HOLLYWOOD PRODUCTION
- Page 171 and 172: f- l^."* : March head ol the sound
- Page 173 and 174: . . "To ' Premiere of 'Rocky' In Sa
- Page 175 and 176: : March . . . The . . . "Oklahoma"
- Page 177 and 178: Fox Midwest Named In Antitrust Acti
- Page 179 and 180: : March First Union of MPMO Marks 4
!<br />
^<br />
1^ OUTCROSSING LADD'S<br />
TWO PREVIOUS SHOWS...<br />
with these reports from first dates: Har(fo/d— topped both; New<br />
Haven — bigger than "Wild Harvest" and within a few dollars of<br />
"Calcutta's" giant holiday week; Bosto // — topped "Calcutta" and<br />
comparably stronger than "Harvest" at another house; Detroit—<br />
\<br />
comparably bigger than both at another house with similar seating<br />
capacity; San Francisco— h'xggex than "Calcutta" at same house<br />
and rivalling the figures of "Harvest" at a house with double the<br />
seating capacity; Rochester— \nggex x^vaxv "Calcutta"'and "Harvest."
Change language