Boxoffice-March.06.1948

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THE NATIONAL FILM WEEKLY PUBLISHED IN NINE SECTIONAL EDITIONS BEN SHLYEN Editor-in-Chief and Publisher JAMES M. JERAULD Editor NATHAN COHEN Associate Editor JESSE SHLYEN Managing Editor IVAN SPEAR Western Editor J. HARRY TOLER Equipment Editor RAYMOND LEVY General Manager Published Every Saturday by ASSOCIATED PUBLICATIONS Editorial Offices: 9 Rockeieller Plaza, New York 20, N. Y. Raymond Levy, General Manager,- James M. Jerauld, Editor; Chester Friedman, Editor Shovirmandiser Section; A. I. Blocker, Eastern Representative. Telephone Columbus 5-6370, 5-6371, 5-6372. Cable address: BOXOFriCE, New York.- Central Offices: 332 South Michigan Blvd., Chicago 4. 111. J. Harry Toler, Editor Modern Theatre Section. Telephone WABash 4575. Western Offices: 6404 Hollywood Blvd., Hollywood 22, Calif. Ivan Spear, Manager. Telephone GLadstone 1186. WasUngton Offices: 302-303 International Bldg., 1319 r S; , N W. Lee L. Garling, Manager. Telephone NAtional 3482. Filmrow: 932 New Jersey, N. W. Sara London Offices: 136 Wardour St., John Sullivan, Manager. Telephone Gerrard 3934-5-6. Publication Offices: 825 Van Brunt Blvd., Kansas City 1, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen, Managing Editor; Morns Schlozman, Business Manager. Telephone CHestnut 7777-78. Other Publications: BOXOFFICE BAROMETER, published in November as a section BOXOFFICE; of THE MODERN THEATRE, published monthly as a section of BOXOFFICE. ALBANY-2I-23 Walter Ave., M. Berrigan. ATLANTA— 163 Walton, N. W., P. H. Savin. BIRMINGHAM-The News, Eddie Badger. BOSTCN—Frances W. Hardrng, 20 Piedmont St., Lib. 9814. Home: Com. 4700. BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder. CHARLOTTE—216 W. 4th, Pauline Griffith. CHICAGO—332 S. Michigan, Jonas Perlberg, WAB-4575. CINCINNATI— 1634 Central Parkway, Lillian Seltz»r. CLEVELAND-Elsie Loeb, Fairmount 0045. DALLAS-^525 Holland, V. W. Crisp, 18-9760. DENVER— 1645 Lafayette, Jack Rose, TA 8517. D£S MOINES—Register 6 Tribune Bldg., Russ Schoch. DETROIT— 1009 Fox Thecrtre Bldg., H. F. Reves. Telephones: RA 1100; Night, UN-4-0219. HARTFORD— 109 Westborne, Allen Widem HARRISBURG, PA—The Telegraph, Lois Fegan. INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeoux. MIAMI—65 S. Hibiscus Island, Mrs. Monton E Harwood. 2952 Merrick Rd., Elizabeth Sudlow. MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462 MlLWAUKEE-529 N. 13th, J. R. Gahagan, MA-0297. MlNNEAPOUS-29 Washington Ave. So., Les Rees. NEW HAVEN—42 Church St., Gertrude Lander. NEWARK, N. J.-207 Sumner, Sara Carleton NEW ORLEANS—218 So. Uberty St., Mrs. Jack Auslet. Telephone MA 5612. OKLAHOMA CITY— 125 NW 15th St., Polly Trindle. OMAHA—Omaha World-Herald Bldg., Lou Gerdes PHILADELPHIA-—1901 Spruce St., J. M. Mailer PITTSBURGH—85 Van Braam St., R. F. Klingensmith PORTLAND, ORE.—David C. Kahn, 823 S. E. Ash St RICHMOND—Grand Theatre, Sam PuUiam ST. LOUIS—5149 Rosa, David Barrett, FL-3727 SALT LAKE CITY-Deseret News, Howard Pearson SAN ANTONIO—333 Blum St., L. J. B. Ketner SAN FRANCISCO-25 Taylor St., Gail Lipman, ORdway 3-4S12. SEATTLE—928 N. 84th St., WiUard Elsey. TOLEDO-^330 Willys Pkwy., Anna Kline. IN CANADA CALGARY—The Albertan, Wm. Campbell. MONTREAL—4330 Wilson Ave., N. D. G., Rov' Carmichael. Walnut 5519. ST. JOHN— 116 Prince Edward St., Wm. J. McNulty. TORONTO—242 Milwood, Milton Galbraith. VANCOUVER^lll Lyric Theatre Bldg., Jack Droy VICTORIA—938 Island Highway, Alec Merriman WINNIPEG—The Tribune, Ben Lepkln. Member Audit Bxjreau of Circulations OXOFFICE A DANGEROUS TREND ^^0 ' # OT ONLY the dearth of quality product.1 but the waste of what little there is are two of the underlyingi causes of the drop in theatre patronage. The peaks and the valleys of theatre attendance are more accentuated now thani **' at any time in the past decade or more. The very good pic tures continue to do very good business, while the ordinary,jJ** let alone poor, pictures do very badly. As a result, theatre factotums, seeking to bolster patronage, are resorting **- to the dual-billing of top product, thus shortening their sup-) ply of drawing attractions which could do well singly or, at least, supported by average secondary fare For instance, as recently as last Saturday, the following weekend bookings were advertised in a midwest city: "Cap-: tain From Castile" and "Good News"; "Tycoon" and "The Swordsman"; "Road to Rio" and "The Gangster"; "Road tc Rio" and "Magic Town"; "Good News" and "The Other Love.' With the latter two exceptions all the bookings were in a ma-; jor circuit's theatres. In the first two instances, both features were in Technicolor. With that in itself a drawing attraction, why waste it? And why, on a weekend, run programs that are four hours and ten minutes long! Where is that old show manly technique of trying to get as many turnovers as poi sible in each day's operation? The records show that theatre attendance is off by average of about 20 per cent. But that's still good as comi pared to prewar times. And it's still good enough to warron; exercise of judicious booking and merchandising to get thi most out of each top attraction. Granting that the instance£[ above cited are double-feature situations, there seems to b(>jj|." little justification for such extravagant waste of good product^, And this is not restricted to a single area; it is a dangerous trend that is spreading across the country. It's easy to tell the other fellow what to do and to "operate' a theatre, let alone a chain, from an editorial desk, but wonder how much better it would be, not only for the presenB^we but for the long pull, to put that extra cost of double-A-in« into advertising, promotion and aggressive showmandising. There's not much use talking about rounding out a gooe feature offering with a program of good shorts, when the a{ filiated key houses don't even treat their own company'; product that way. But, with the call for a return of old-timf^Kjii showmanship, tliat would seem to be part of the old operatii that worked so well. It would, at least, be a relief to monotony that has persisted for so long. Distributors are emitting a cry in the wilderness for bette showmanship, better programming, greater and better play "ai ing of the vast quantities of unplayed good short subject? when the several thousand key exhibition stands in whicl they have interests, themselves fail to set the good exampk These key houses create the pattern, which the subsequent have no choice but to follow. So, as a poor practice become •i=c Ketlii Entered as Second Cl«s matter at Post Office, Kansas City, Mo. Sectional Edition, $2.00 per year; National Edition, $7.50 Vol. 52 No. 19 MARCH 13, 1948 1

— idustry-wide. so could the implementation of good practices. Ind they must start at the top. I \nother Look at Ascap Allied Ass'n units freely admit that ii the Lewis bill, which hey are backing, becomes law, thus requiring the American iociety of Composers, Authors and Publishers to collect its -lusic fees from producers, these fees will be passed on to •xhibitors as a part of film rental. Of course there is the argument that this will leave some room for negotiation, implying hat such fees may be very small or even totally absorbed by he producers. But, assuming that the very minimum charge or such "music license" were only 50 cents per feature, the tverage small theatre playing three changes of double bills ler week would find itself paying a minimum of $150 per year, 'hen there are shorts, too; all of which have music in their ound tracks. Maybe the good bargainers among exhibitors could talk ne salesman out of the music charges on the smaller pictures; )ut it's a cinch the rates would be jacked up pretty high on ^e "specials," especially the big musicals. Of course, there '» the chance that as with sound, which distributors originally !old separately, the fees assessed by Ascap might eventually )e entirely absorbed by the producers. But that eventuality oight be a long time in coming and the accrued costs to exlibitors in the meanwhile could be monumental as compared present Ascap rates. It seems like a pretty big risk for extibitors to be taking. There's another way of looking at the matter. Back in the '(Id silent days, even the smallest of one-night operations re- '[uired a piano player. Maybe the wage was only a dollar a light and there was plenty of free music available. But even hat minimum cost was more than the minimum license fee tow assessed by Ascap. We hold no brief for Ascap, having once been an exhibior. But we always think it wise for one to count one's blessags—to weigh the good against the bad. And in the case of he music tax, with the rate scale fixed for a period of ten ^ears, we think the good far outweighs the bad. There's another view to be considered. The various Allied mits as well as those belonging to the Pacific Coast Conference of Independent Theatre Owners and others committed io fight Ascap have appropriated funds vnth which to support heir actions. To make the job complete, time, thought and sfiort will be consumed. For should the Lewis bill or any other similar legislation be enacted into law, it will be challenged; md that will call for still more time, thought, effort—and noney. We think there are better uses—and much better risks o which exhibitors can put their hard-raised funds and ef- \J^'V^J 'PuC^^caU Bill to Repeal Ticket Tax Introduced in House Representative Landls of Indiana submits legislation to drop wartime excise levies, including admission taxes; goes to ways and means committee for consideration. $330,000 Antitrust Suit Is Filed in Missouri Cape Pictures. Inc., operating Esquire Theatre in Cape Girardeau, Mo., sues distributors and Fox Midwest for alleged conspiracy to keep first run product from its house. Ascap Six-Month Contract Ofiered ITOA Plaintiffs Pacts based on new rates agreed on by society and ITOA to have 30-day cancellation clause; payments to be held in escrow pending outcome of antitrust suit against Ascap. X To Consider Test Suit On Telecast Pickups Independent and affiliated exhibitors to meet March 17 in New York at invitation of Colonial Corp. to determine theatre rights to video programs. Great Britain Film Bank Is Undergoing Study Harold Wilson, president of board of * trade, discloses government plan while presenting outline of film tax settlement to house of commons; says will aid industry. Rank Organization Formed For Canada Distribution J. Earl Lawson named president; aim to coordinate activities of various J. Ai-thur Rank companies in the Dominion; James A. Cowan is director of advertising and publicity. Technicolor 1947 Profit Triples Previous Year -X Net of $1,422,752 is reported, an increase of $986,584 over the net profit of $436,168 on record for 1946; the 1947 net is equal to $1.55 a share, a gain of $1.07 over 1946. Wage Dividend of $11,600,000 Paid by Eastman Kodak Co. Sum goes to more than 49,300 employes in the western hemisphere; last year $8,100,000 was paid to 48.800 workers; Rochester employes receive 70 per cent. Foreign Correspondents Pick 'Gentleman's Agreement' Association in Hollywood selects 20th-Fox film as best of 1947, and gives best acting awards to Rosalind Russell and Ronald Colman; Ella Kazan, best director.

—<br />

idustry-wide. so could the implementation of good practices.<br />

Ind they must start at the top.<br />

I<br />

\nother Look at Ascap<br />

Allied Ass'n units freely admit that ii the Lewis bill, which<br />

hey are backing, becomes law, thus requiring the American<br />

iociety of Composers, Authors and Publishers to collect its<br />

-lusic fees from producers, these fees will be passed on to<br />

•xhibitors as a part of film rental. Of course there is the argument<br />

that this will leave some room for negotiation, implying<br />

hat such fees may be very small or even totally absorbed by<br />

he producers. But, assuming that the very minimum charge<br />

or such "music license" were only 50 cents per feature, the<br />

tverage small theatre playing three changes of double bills<br />

ler week would find itself paying a minimum of $150 per year,<br />

'hen there are shorts, too; all of which have music in their<br />

ound tracks.<br />

Maybe the good bargainers among exhibitors could talk<br />

ne salesman out of the music charges on the smaller pictures;<br />

)ut it's a cinch the rates would be jacked up pretty high on<br />

^e "specials," especially the big musicals. Of course, there<br />

'»<br />

the chance that as with sound, which distributors originally<br />

!old separately, the fees assessed by Ascap might eventually<br />

)e entirely absorbed by the producers. But that eventuality<br />

oight be a long time in coming and the accrued costs to exlibitors<br />

in the meanwhile could be monumental as compared<br />

present Ascap rates. It seems like a pretty big risk for extibitors<br />

to be taking.<br />

There's another way of looking at the matter. Back in the<br />

'(Id silent days, even the smallest of one-night operations re-<br />

'[uired a piano player. Maybe the wage was only a dollar a<br />

light and there was plenty of free music available. But even<br />

hat minimum cost was more than the minimum license fee<br />

tow assessed by Ascap.<br />

We hold no brief for Ascap, having once been an exhibior.<br />

But we always think it wise for one to count one's blessags—to<br />

weigh the good against the bad. And in the case of<br />

he music tax, with the rate scale fixed for a period of ten<br />

^ears, we think the good far outweighs the bad.<br />

There's another view to be considered. The various Allied<br />

mits as well as those belonging to the Pacific Coast Conference<br />

of Independent Theatre Owners and others committed<br />

io fight Ascap have appropriated funds vnth which to support<br />

heir actions. To make the job complete, time, thought and<br />

sfiort will be consumed. For should the Lewis bill or any other<br />

similar legislation be enacted into law, it will be challenged;<br />

md that will call for still more time, thought, effort—and<br />

noney.<br />

We think there are better uses—and much better risks<br />

o which exhibitors can put their hard-raised funds and ef-<br />

\J^'V^J<br />

'PuC^^caU<br />

Bill to Repeal Ticket Tax<br />

Introduced in House<br />

Representative Landls of Indiana submits<br />

legislation to drop wartime excise levies, including<br />

admission taxes; goes to ways and<br />

means committee for consideration.<br />

$330,000 Antitrust Suit<br />

Is Filed in Missouri<br />

Cape Pictures. Inc., operating Esquire Theatre<br />

in Cape Girardeau, Mo., sues distributors<br />

and Fox Midwest for alleged conspiracy<br />

to keep first run product from its house.<br />

Ascap Six-Month Contract<br />

Ofiered ITOA Plaintiffs<br />

Pacts based on new rates agreed on by society<br />

and ITOA to have 30-day cancellation<br />

clause; payments to be held in escrow pending<br />

outcome of antitrust suit against Ascap.<br />

X<br />

To Consider Test Suit<br />

On Telecast Pickups<br />

Independent and affiliated exhibitors to<br />

meet March 17 in New York at invitation of<br />

Colonial Corp. to determine theatre rights to<br />

video programs.<br />

Great Britain Film Bank<br />

Is Undergoing Study<br />

Harold Wilson, president of board of<br />

*<br />

trade,<br />

discloses government plan while presenting<br />

outline of film tax settlement to house of<br />

commons; says will aid industry.<br />

Rank Organization Formed<br />

For Canada Distribution<br />

J. Earl Lawson named president; aim to<br />

coordinate activities of various J. Ai-thur<br />

Rank companies in the Dominion; James A.<br />

Cowan is director of advertising and publicity.<br />

Technicolor 1947 Profit<br />

Triples Previous Year<br />

-X<br />

Net of $1,422,752 is reported, an increase of<br />

$986,584 over the net profit of $436,168 on<br />

record for 1946; the 1947 net is equal to $1.55<br />

a share, a gain of $1.07 over 1946.<br />

Wage Dividend of $11,600,000<br />

Paid by Eastman Kodak Co.<br />

Sum goes to more than 49,300 employes in<br />

the western hemisphere; last year $8,100,000<br />

was paid to 48.800 workers; Rochester employes<br />

receive 70 per cent.<br />

Foreign Correspondents Pick<br />

'Gentleman's Agreement'<br />

Association in Hollywood selects 20th-Fox<br />

film as best of 1947, and gives best acting<br />

awards to Rosalind Russell and Ronald Colman;<br />

Ella Kazan, best director.

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