Boxoffice-March.06.1948
THE NATIONAL FILM WEEKLY PUBLISHED IN NINE SECTIONAL EDITIONS BEN SHLYEN Editor-in-Chief and Publisher JAMES M. JERAULD Editor NATHAN COHEN Associate Editor JESSE SHLYEN Managing Editor IVAN SPEAR Western Editor J. HARRY TOLER Equipment Editor RAYMOND LEVY General Manager Published Every Saturday by ASSOCIATED PUBLICATIONS Editorial Offices: 9 Rockeieller Plaza, New York 20, N. Y. Raymond Levy, General Manager,- James M. Jerauld, Editor; Chester Friedman, Editor Shovirmandiser Section; A. I. Blocker, Eastern Representative. Telephone Columbus 5-6370, 5-6371, 5-6372. Cable address: BOXOFriCE, New York.- Central Offices: 332 South Michigan Blvd., Chicago 4. 111. J. Harry Toler, Editor Modern Theatre Section. Telephone WABash 4575. Western Offices: 6404 Hollywood Blvd., Hollywood 22, Calif. Ivan Spear, Manager. Telephone GLadstone 1186. WasUngton Offices: 302-303 International Bldg., 1319 r S; , N W. Lee L. Garling, Manager. Telephone NAtional 3482. Filmrow: 932 New Jersey, N. W. Sara London Offices: 136 Wardour St., John Sullivan, Manager. Telephone Gerrard 3934-5-6. Publication Offices: 825 Van Brunt Blvd., Kansas City 1, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen, Managing Editor; Morns Schlozman, Business Manager. Telephone CHestnut 7777-78. Other Publications: BOXOFFICE BAROMETER, published in November as a section BOXOFFICE; of THE MODERN THEATRE, published monthly as a section of BOXOFFICE. ALBANY-2I-23 Walter Ave., M. Berrigan. ATLANTA— 163 Walton, N. W., P. H. Savin. BIRMINGHAM-The News, Eddie Badger. BOSTCN—Frances W. Hardrng, 20 Piedmont St., Lib. 9814. Home: Com. 4700. BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder. CHARLOTTE—216 W. 4th, Pauline Griffith. CHICAGO—332 S. Michigan, Jonas Perlberg, WAB-4575. CINCINNATI— 1634 Central Parkway, Lillian Seltz»r. CLEVELAND-Elsie Loeb, Fairmount 0045. DALLAS-^525 Holland, V. W. Crisp, 18-9760. DENVER— 1645 Lafayette, Jack Rose, TA 8517. D£S MOINES—Register 6 Tribune Bldg., Russ Schoch. DETROIT— 1009 Fox Thecrtre Bldg., H. F. Reves. Telephones: RA 1100; Night, UN-4-0219. HARTFORD— 109 Westborne, Allen Widem HARRISBURG, PA—The Telegraph, Lois Fegan. INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeoux. MIAMI—65 S. Hibiscus Island, Mrs. Monton E Harwood. 2952 Merrick Rd., Elizabeth Sudlow. MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462 MlLWAUKEE-529 N. 13th, J. R. Gahagan, MA-0297. MlNNEAPOUS-29 Washington Ave. So., Les Rees. NEW HAVEN—42 Church St., Gertrude Lander. NEWARK, N. J.-207 Sumner, Sara Carleton NEW ORLEANS—218 So. Uberty St., Mrs. Jack Auslet. Telephone MA 5612. OKLAHOMA CITY— 125 NW 15th St., Polly Trindle. OMAHA—Omaha World-Herald Bldg., Lou Gerdes PHILADELPHIA-—1901 Spruce St., J. M. Mailer PITTSBURGH—85 Van Braam St., R. F. Klingensmith PORTLAND, ORE.—David C. Kahn, 823 S. E. Ash St RICHMOND—Grand Theatre, Sam PuUiam ST. LOUIS—5149 Rosa, David Barrett, FL-3727 SALT LAKE CITY-Deseret News, Howard Pearson SAN ANTONIO—333 Blum St., L. J. B. Ketner SAN FRANCISCO-25 Taylor St., Gail Lipman, ORdway 3-4S12. SEATTLE—928 N. 84th St., WiUard Elsey. TOLEDO-^330 Willys Pkwy., Anna Kline. IN CANADA CALGARY—The Albertan, Wm. Campbell. MONTREAL—4330 Wilson Ave., N. D. G., Rov' Carmichael. Walnut 5519. ST. JOHN— 116 Prince Edward St., Wm. J. McNulty. TORONTO—242 Milwood, Milton Galbraith. VANCOUVER^lll Lyric Theatre Bldg., Jack Droy VICTORIA—938 Island Highway, Alec Merriman WINNIPEG—The Tribune, Ben Lepkln. Member Audit Bxjreau of Circulations OXOFFICE A DANGEROUS TREND ^^0 ' # OT ONLY the dearth of quality product.1 but the waste of what little there is are two of the underlyingi causes of the drop in theatre patronage. The peaks and the valleys of theatre attendance are more accentuated now thani **' at any time in the past decade or more. The very good pic tures continue to do very good business, while the ordinary,jJ** let alone poor, pictures do very badly. As a result, theatre factotums, seeking to bolster patronage, are resorting **- to the dual-billing of top product, thus shortening their sup-) ply of drawing attractions which could do well singly or, at least, supported by average secondary fare For instance, as recently as last Saturday, the following weekend bookings were advertised in a midwest city: "Cap-: tain From Castile" and "Good News"; "Tycoon" and "The Swordsman"; "Road to Rio" and "The Gangster"; "Road tc Rio" and "Magic Town"; "Good News" and "The Other Love.' With the latter two exceptions all the bookings were in a ma-; jor circuit's theatres. In the first two instances, both features were in Technicolor. With that in itself a drawing attraction, why waste it? And why, on a weekend, run programs that are four hours and ten minutes long! Where is that old show manly technique of trying to get as many turnovers as poi sible in each day's operation? The records show that theatre attendance is off by average of about 20 per cent. But that's still good as comi pared to prewar times. And it's still good enough to warron; exercise of judicious booking and merchandising to get thi most out of each top attraction. Granting that the instance£[ above cited are double-feature situations, there seems to b(>jj|." little justification for such extravagant waste of good product^, And this is not restricted to a single area; it is a dangerous trend that is spreading across the country. It's easy to tell the other fellow what to do and to "operate' a theatre, let alone a chain, from an editorial desk, but wonder how much better it would be, not only for the presenB^we but for the long pull, to put that extra cost of double-A-in« into advertising, promotion and aggressive showmandising. There's not much use talking about rounding out a gooe feature offering with a program of good shorts, when the a{ filiated key houses don't even treat their own company'; product that way. But, with the call for a return of old-timf^Kjii showmanship, tliat would seem to be part of the old operatii that worked so well. It would, at least, be a relief to monotony that has persisted for so long. Distributors are emitting a cry in the wilderness for bette showmanship, better programming, greater and better play "ai ing of the vast quantities of unplayed good short subject? when the several thousand key exhibition stands in whicl they have interests, themselves fail to set the good exampk These key houses create the pattern, which the subsequent have no choice but to follow. So, as a poor practice become •i=c Ketlii Entered as Second Cl«s matter at Post Office, Kansas City, Mo. Sectional Edition, $2.00 per year; National Edition, $7.50 Vol. 52 No. 19 MARCH 13, 1948 1
— idustry-wide. so could the implementation of good practices. Ind they must start at the top. I \nother Look at Ascap Allied Ass'n units freely admit that ii the Lewis bill, which hey are backing, becomes law, thus requiring the American iociety of Composers, Authors and Publishers to collect its -lusic fees from producers, these fees will be passed on to •xhibitors as a part of film rental. Of course there is the argument that this will leave some room for negotiation, implying hat such fees may be very small or even totally absorbed by he producers. But, assuming that the very minimum charge or such "music license" were only 50 cents per feature, the tverage small theatre playing three changes of double bills ler week would find itself paying a minimum of $150 per year, 'hen there are shorts, too; all of which have music in their ound tracks. Maybe the good bargainers among exhibitors could talk ne salesman out of the music charges on the smaller pictures; )ut it's a cinch the rates would be jacked up pretty high on ^e "specials," especially the big musicals. Of course, there '» the chance that as with sound, which distributors originally !old separately, the fees assessed by Ascap might eventually )e entirely absorbed by the producers. But that eventuality oight be a long time in coming and the accrued costs to exlibitors in the meanwhile could be monumental as compared present Ascap rates. It seems like a pretty big risk for extibitors to be taking. There's another way of looking at the matter. Back in the '(Id silent days, even the smallest of one-night operations re- '[uired a piano player. Maybe the wage was only a dollar a light and there was plenty of free music available. But even hat minimum cost was more than the minimum license fee tow assessed by Ascap. We hold no brief for Ascap, having once been an exhibior. But we always think it wise for one to count one's blessags—to weigh the good against the bad. And in the case of he music tax, with the rate scale fixed for a period of ten ^ears, we think the good far outweighs the bad. There's another view to be considered. The various Allied mits as well as those belonging to the Pacific Coast Conference of Independent Theatre Owners and others committed io fight Ascap have appropriated funds vnth which to support heir actions. To make the job complete, time, thought and sfiort will be consumed. For should the Lewis bill or any other similar legislation be enacted into law, it will be challenged; md that will call for still more time, thought, effort—and noney. We think there are better uses—and much better risks o which exhibitors can put their hard-raised funds and ef- \J^'V^J 'PuC^^caU Bill to Repeal Ticket Tax Introduced in House Representative Landls of Indiana submits legislation to drop wartime excise levies, including admission taxes; goes to ways and means committee for consideration. $330,000 Antitrust Suit Is Filed in Missouri Cape Pictures. Inc., operating Esquire Theatre in Cape Girardeau, Mo., sues distributors and Fox Midwest for alleged conspiracy to keep first run product from its house. Ascap Six-Month Contract Ofiered ITOA Plaintiffs Pacts based on new rates agreed on by society and ITOA to have 30-day cancellation clause; payments to be held in escrow pending outcome of antitrust suit against Ascap. X To Consider Test Suit On Telecast Pickups Independent and affiliated exhibitors to meet March 17 in New York at invitation of Colonial Corp. to determine theatre rights to video programs. Great Britain Film Bank Is Undergoing Study Harold Wilson, president of board of * trade, discloses government plan while presenting outline of film tax settlement to house of commons; says will aid industry. Rank Organization Formed For Canada Distribution J. Earl Lawson named president; aim to coordinate activities of various J. Ai-thur Rank companies in the Dominion; James A. Cowan is director of advertising and publicity. Technicolor 1947 Profit Triples Previous Year -X Net of $1,422,752 is reported, an increase of $986,584 over the net profit of $436,168 on record for 1946; the 1947 net is equal to $1.55 a share, a gain of $1.07 over 1946. Wage Dividend of $11,600,000 Paid by Eastman Kodak Co. Sum goes to more than 49,300 employes in the western hemisphere; last year $8,100,000 was paid to 48.800 workers; Rochester employes receive 70 per cent. Foreign Correspondents Pick 'Gentleman's Agreement' Association in Hollywood selects 20th-Fox film as best of 1947, and gives best acting awards to Rosalind Russell and Ronald Colman; Ella Kazan, best director.
- Page 67 and 68: Co-Op Delivery Plan Formed by Allie
- Page 69 and 70: . . Don . . Rodney : March . . Leo
- Page 71 and 72: : March Cleveland Lays Plan To Curb
- Page 73 and 74: : March Big Cleveland Coin Taken by
- Page 75 and 76: : March . . Pour . . Robert head .
- Page 77 and 78: . . The . . . Ike . . George . . Su
- Page 79 and 80: : March Committeemen Named By Varie
- Page 81 and 82: : March . . . Edwin . . Henry . . M
- Page 83 and 84: : March !."!'A"*Ll".t.''!?" Sold by
- Page 85 and 86: . . . Mary . . . The . . Screen the
- Page 87 and 88: . . . . Big Amarillo Doings For 'Pa
- Page 89 and 90: . . . Exhibitors . . Joy : March .
- Page 91 and 92: : March Auburn Studies Tax; 750-Sea
- Page 93 and 94: : March . . . Doris . . Mrs. . . Ho
- Page 95 and 96: : March Power Shortage Eases In Sou
- Page 97 and 98: . . . The : March OTT AW A The IGin
- Page 99 and 100: BookinGuidc BOXOFFICE FIRST RUN REP
- Page 101 and 102: : presume. ' RKO RADIO Banjo (RKO)
- Page 103 and 104: ( . ILY? l JULY 12 CHECK RUNNING TI
- Page 105 and 106: CHECK RUNNING TIME WITH LOCAL EXCHA
- Page 107 and 108: '-1
- Page 109 and 110: M 92 Mad Wednesday (94) UA 51 Magic
- Page 111 and 112: II i'^ Opinions on Current Producti
- Page 113 and 114: Opinions on Current Productions; Ex
- Page 115 and 116: ' 1 Cinespeclal reorder . I'ovvers.
- Page 117: I What an entertainment! A big cast
- Page 121 and 122: : March BACKGROUND TO SETTLEMENT TH
- Page 123 and 124: : March AMONG THE COUNTRY'S TOP EXH
- Page 125 and 126: : March Fine of $1,000,000 Posed in
- Page 127 and 128: ' #n '/ yjjwrjffffy/ii y] JESSE L.
- Page 129 and 130: [RADE SHOW OF THE YEAR! DON'T MISS
- Page 131 and 132: ! ^ 1^ OUTCROSSING LADD'S TWO PREVI
- Page 133 and 134: "The Movingest Movie Pihe-Thomas Ha
- Page 135 and 136: atre day and date booking in Los An
- Page 137 and 138: DFMnnuii^ Screenplay by Charles Ben
- Page 139 and 140: : March and Woolley as a distant co
- Page 141 and 142: jentleman's j^reement Its record at
- Page 143: CHESTER FRIEDMAN EDITOR HUGH E. FRA
- Page 146 and 147: The Bally-Hooper Keeps Climbing
- Page 148 and 149: The Bally-Mmfier Keeps Climbing **
- Page 151 and 152: '. »f Kioloui ul force* .>ili./ it
- Page 153 and 154: Co-Op Tieups Push 'Ends of Earth' P
- Page 155 and 156: I Guild PITTSBURGH Milton Brauman ,
- Page 157 and 158: THOUGHT OR TWO FROM HYGIENIC CORNER
- Page 159 and 160: . per 1 new. .It. ^ 1 prospective m
- Page 161 and 162: : March Move for Dismissal Of Ascap
- Page 163 and 164: : March . . Ann . . Mi-s. Jersey So
- Page 165 and 166: to Mr. and Mrs. Bert Gordon of Cali
- Page 167 and 168: 1 N. : March . . Gordon . . Tony .
—<br />
idustry-wide. so could the implementation of good practices.<br />
Ind they must start at the top.<br />
I<br />
\nother Look at Ascap<br />
Allied Ass'n units freely admit that ii the Lewis bill, which<br />
hey are backing, becomes law, thus requiring the American<br />
iociety of Composers, Authors and Publishers to collect its<br />
-lusic fees from producers, these fees will be passed on to<br />
•xhibitors as a part of film rental. Of course there is the argument<br />
that this will leave some room for negotiation, implying<br />
hat such fees may be very small or even totally absorbed by<br />
he producers. But, assuming that the very minimum charge<br />
or such "music license" were only 50 cents per feature, the<br />
tverage small theatre playing three changes of double bills<br />
ler week would find itself paying a minimum of $150 per year,<br />
'hen there are shorts, too; all of which have music in their<br />
ound tracks.<br />
Maybe the good bargainers among exhibitors could talk<br />
ne salesman out of the music charges on the smaller pictures;<br />
)ut it's a cinch the rates would be jacked up pretty high on<br />
^e "specials," especially the big musicals. Of course, there<br />
'»<br />
the chance that as with sound, which distributors originally<br />
!old separately, the fees assessed by Ascap might eventually<br />
)e entirely absorbed by the producers. But that eventuality<br />
oight be a long time in coming and the accrued costs to exlibitors<br />
in the meanwhile could be monumental as compared<br />
present Ascap rates. It seems like a pretty big risk for extibitors<br />
to be taking.<br />
There's another way of looking at the matter. Back in the<br />
'(Id silent days, even the smallest of one-night operations re-<br />
'[uired a piano player. Maybe the wage was only a dollar a<br />
light and there was plenty of free music available. But even<br />
hat minimum cost was more than the minimum license fee<br />
tow assessed by Ascap.<br />
We hold no brief for Ascap, having once been an exhibior.<br />
But we always think it wise for one to count one's blessags—to<br />
weigh the good against the bad. And in the case of<br />
he music tax, with the rate scale fixed for a period of ten<br />
^ears, we think the good far outweighs the bad.<br />
There's another view to be considered. The various Allied<br />
mits as well as those belonging to the Pacific Coast Conference<br />
of Independent Theatre Owners and others committed<br />
io fight Ascap have appropriated funds vnth which to support<br />
heir actions. To make the job complete, time, thought and<br />
sfiort will be consumed. For should the Lewis bill or any other<br />
similar legislation be enacted into law, it will be challenged;<br />
md that will call for still more time, thought, effort—and<br />
noney.<br />
We think there are better uses—and much better risks<br />
o which exhibitors can put their hard-raised funds and ef-<br />
\J^'V^J<br />
'PuC^^caU<br />
Bill to Repeal Ticket Tax<br />
Introduced in House<br />
Representative Landls of Indiana submits<br />
legislation to drop wartime excise levies, including<br />
admission taxes; goes to ways and<br />
means committee for consideration.<br />
$330,000 Antitrust Suit<br />
Is Filed in Missouri<br />
Cape Pictures. Inc., operating Esquire Theatre<br />
in Cape Girardeau, Mo., sues distributors<br />
and Fox Midwest for alleged conspiracy<br />
to keep first run product from its house.<br />
Ascap Six-Month Contract<br />
Ofiered ITOA Plaintiffs<br />
Pacts based on new rates agreed on by society<br />
and ITOA to have 30-day cancellation<br />
clause; payments to be held in escrow pending<br />
outcome of antitrust suit against Ascap.<br />
X<br />
To Consider Test Suit<br />
On Telecast Pickups<br />
Independent and affiliated exhibitors to<br />
meet March 17 in New York at invitation of<br />
Colonial Corp. to determine theatre rights to<br />
video programs.<br />
Great Britain Film Bank<br />
Is Undergoing Study<br />
Harold Wilson, president of board of<br />
*<br />
trade,<br />
discloses government plan while presenting<br />
outline of film tax settlement to house of<br />
commons; says will aid industry.<br />
Rank Organization Formed<br />
For Canada Distribution<br />
J. Earl Lawson named president; aim to<br />
coordinate activities of various J. Ai-thur<br />
Rank companies in the Dominion; James A.<br />
Cowan is director of advertising and publicity.<br />
Technicolor 1947 Profit<br />
Triples Previous Year<br />
-X<br />
Net of $1,422,752 is reported, an increase of<br />
$986,584 over the net profit of $436,168 on<br />
record for 1946; the 1947 net is equal to $1.55<br />
a share, a gain of $1.07 over 1946.<br />
Wage Dividend of $11,600,000<br />
Paid by Eastman Kodak Co.<br />
Sum goes to more than 49,300 employes in<br />
the western hemisphere; last year $8,100,000<br />
was paid to 48.800 workers; Rochester employes<br />
receive 70 per cent.<br />
Foreign Correspondents Pick<br />
'Gentleman's Agreement'<br />
Association in Hollywood selects 20th-Fox<br />
film as best of 1947, and gives best acting<br />
awards to Rosalind Russell and Ronald Colman;<br />
Ella Kazan, best director.