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Boxoffice-March.06.1948

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EXHIBITOR HA& HI& bAT<br />

PICTURES<br />

Just as the Barometer page shows first run reports on current pictures, this<br />

department is devoted for the most part to reports on subsequent runs, made by<br />

exhibitors themselves. A one-star contributor is new, two stars mean the exhibitor<br />

has been writing in for six months or longer, and a three-star contributor<br />

is a regular of one year or more, who receives a token of our appreciation. All<br />

exhibitors welcome.<br />

COLUMBIA<br />

Blonde From Brooklyn (Col)—Robert Stanton,<br />

Lynn Merrick. A good little ieature that<br />

failed to do business. The theatres in a nearby<br />

city are giving me plenty of competition<br />

a big double feature every day, and to get<br />

there all you need to do is get on a bus and<br />

pay seven cents. Played Fri., Sat. Weather:<br />

Fair.— Ralph Raspa, State Theatre, Rivesville,<br />

• W. Va. Rural patronage. • »<br />

Down to Earth (Col)—Rita Hayworth, Lorry<br />

Parks, Marc Piatt. Some people expected<br />

to see a picture of "The Jolson Story" caliber<br />

—and were disappointed. But they did see<br />

a pleasing Technicolor musical that was good<br />

start to finish. entertainment from Some people<br />

didn't like the fantastic story, most were<br />

satisfied, and others said it was the best<br />

Technicolor they had ever seen." Played Sun.,<br />

Mon., Tues. Weather: Cold.—Carl E. Pehlman,<br />

Rio Theatre, Edinburg, 111. Rural and<br />

small town patronage. * * *<br />

South of the Chisholm Trail (Col)—Charles<br />

Starrett, Smiley Bumette, Nancy Saunders.<br />

A fair western with the Durango Kid. This<br />

had a little bit better story. Smiley gave a<br />

few goo(l laughs. Played Fri., Sat. Weather:<br />

Cold and rainy.—James E. Davis, Riglto Theatre.<br />

Bennington, Okla. Rural and small town<br />

patronage. * *<br />

EAGLE LION<br />

Green for Danger (EL)—Sally Gray, Trevor<br />

Howard, Rosamund John. Too English<br />

enough said. Played Wednesday. Weather:<br />

Cold.—D. W. Trisko, Ritz Theatre, Jerome, Ariz.<br />

Mining town patronage. * *<br />

Railroaded (EL)—John Ireland, Sheila Ryan,<br />

Hugh Beaumont. This is very good—better<br />

than some of the so-called A murder pictures.<br />

Don't be afraid to advertise this picture.<br />

did<br />

Snow and below freezing here.<br />

better than average business.—L.<br />

This<br />

Brazil<br />

jr.. New Theatre, Bearden, Ark. Rural patronage.<br />

* * *<br />

Red Stallion, The (EL)—Ted Donaldson,<br />

Robert Paige, Noreen Nash. This picture really<br />

drew them in. Not since I played "The Outlaw"<br />

have I had such crowds. Everyone<br />

thought it was grand. Give us more like it.<br />

Played Sat., Sun. Weather: Fair.—T. M.<br />

Patton, Scenic Theatre, Lexington, 111. Small<br />

town patronage.<br />

*<br />

FILM CLASSICS<br />

Heart of Arizona (FC)—Reissue. William<br />

Boyd, Natalie Moorhead. Good western but<br />

it doesn't matter what I play, business is off.<br />

Played Fri., Sat. Weather: Fair.-Ralph<br />

Raspa, State Theatre, Rivesville, W. Va.<br />

Rural patronage. * *<br />

Patient Vanishes, The (FC)—James Mason,<br />

Mary Clare, Margaret Vyner. Another English<br />

picture that did not do anything in this<br />

west suburban Chicago community. Comment<br />

in general was poor, with a demand for better<br />

grade pictures. Played in combination<br />

with "Thief of Bagdad"—a reissue. Played<br />

Thurs. through Sat. Weather: Very cold.—<br />

L. C. Utecht, Lake Theatre, Oak Park,<br />

Suburban patronage.<br />

METRO-GOLDWYN-MAYER<br />

Fiesta (MGM) — Esther William, Akim<br />

Tamiroff, Ricardo Montalban. A very pleasing<br />

south-of-the-border Technicolor romance,<br />

comedy and thrills of the bull ring. From my<br />

personal viewpoint, think the dance sequences<br />

with Ricardb Montalban I<br />

and Cyd<br />

Charisse stole the show. A suitable holiday<br />

show which did average business. Played<br />

Thurs., Fri- Weather: Cold and clear.—Carl<br />

E. Pehlman, Rio Theatre, Edinburg, 111. Rural<br />

and small town patronage.<br />

Green Dolphin Street (MGM)—Lana Turner,<br />

Van Heflin, Donna Reed. Not a roadshow, by<br />

any means, although we did not buy it that<br />

way. It gave general satisfaction. The mechanics<br />

very good. Played Sun. through Wed.<br />

Weather: Cold.—M. W. Mattecheck, Mack<br />

and Lark Theatres, McMinnville, Ore. Local<br />

patronage.<br />

Guniighlers (Col)—Randolph Scott, Barbara<br />

Britton, Dorothy Hart. Good action<br />

Living in a 6ig Way (MGM)—Gene Kelly,<br />

picture.<br />

We didn't do too badly, in spite of adverse<br />

Marie McDonald, Charles Winninger. This<br />

and<br />

Snow,<br />

weather.<br />

wind,<br />

Played Sat.,<br />

cold.—Horland<br />

Sun. Weather;<br />

Rankin, Plaza<br />

picture should please everyone it is clean<br />

and wholesome, so you need not be afraid to<br />

take the whole family. is one of the best<br />

It<br />

Theatre, Tilbury, Ont. Small town patronage.<br />

* * * I've played in a long time and 1 have had<br />

some good ones. The scene where Gene<br />

Kelly dances and plays with the children is<br />

well worth the price of admission. The attendance<br />

was not too good, perhaps due to<br />

the fact that the picture is not highly advertised<br />

and due also to the severely cold<br />

weather. Played Sat.. Sun.—T. M. Patton,<br />

He's Agitating Again<br />

About Theatre Fires<br />

BYE COVERSTON of the Cherokee<br />

I Theatre at Southwest City, Mo., has<br />

thrown his hat in the ring for exhibitorcontributors<br />

with the followuig:<br />

"Up until now I have been able to stay<br />

away from your EXfflBITOR HAS HIS<br />

SAY department. Being a small town exhibitor<br />

with not much to say, I have refrained<br />

from dusting off the keys. Now<br />

I have decided to write a few, and if you<br />

want them, more will be forthcoming.<br />

(Send them along, Bye.)<br />

"Some years ago you printed an article<br />

for me on fire prevention and inflammable<br />

film. From that article (occasioned by<br />

a girl burning to death in a local theatre)<br />

I received praise from all over the<br />

world and was made an honorary member<br />

of an operators' union in Pennsylvania.<br />

Some little progress has been made<br />

since then—more can be made.<br />

"Now that the State Theatre at Columbus,<br />

Kas., has burned to the grourrS"<br />

twice in one year (something that<br />

shouldn't happen to my worst competitor<br />

and certainly not to a swell guy like Art<br />

Pugh, the owner) I feel like taking up the<br />

crusade again and lending my small voice<br />

to start a flood of opinion (hat may lead<br />

to means of stopping a lot of this unnecessary<br />

loss to our industry. But I will<br />

need help, lots of help, and I don't mean<br />

money. What about it? What are you<br />

willing to do to help, having as much to<br />

lost as anyone else in the industry? Because<br />

we each and everyone connected do<br />

lose by every remote fire in some secluded<br />

building, even if no lives are lost."<br />

Disney Reissue Plays<br />

16 Days in Oak Park<br />

FANTASIA (RKO)—Reissue of Disney<br />

feature. We played this to overflowing<br />

crowds for over two weeks. Comment in<br />

general was very good. The greatest draw<br />

was due to the big exploitation campaign<br />

two weeks in advance of exclusive suburban<br />

showing. The theatre broke all<br />

records and played to holdouts daily.<br />

Music and art was the greatest pulling<br />

power. Played 16 days in all. Single feature.<br />

Weather: Cold and rain most of<br />

the run.—L. C. Utecht, Lake Theatre,<br />

Oak Park, 111. West suburban Chicago<br />

patronage. *<br />

Scenic Theatre, Lexington, 111. Small town<br />

patronage.<br />

Mighty McGurk, The (MGM) — Wallace<br />

Beery, Dean Stockwell, Edward Arnold. This<br />

story has a lot of appeal. Wallace Beery is<br />

as good as ever. The boy and dog make it<br />

what it is and it went over okay here. Played<br />

Thurs., Fri., Sat. Weather: Fair.—R. W. Burgess,<br />

Roxy Theatre, McClusky, N. D. Rural<br />

and small town patronage.<br />

*<br />

i^YeorUng, The (MGM)—Gregory Peck, Jane<br />

Wyman, Claude Jarman jr. My top in a poll<br />

for the year's best ten, with Gregory Peck<br />

an Academy Award winner. This story is<br />

perfect. These good pictures are all too few,<br />

so if you haven't got it, get it. Played Sun.,<br />

Mon. Weather: Cold and stormy.—E. J. Petersen,<br />

Cozy Theatre, Jeffers, Minn. Rural and<br />

small town patronage. * *<br />

MONOGRAM<br />

Eilroy Was Here (Mono)—Jackie Cooper,<br />

Jackie Coogan, Wanda McKay. This is a fair<br />

little comedy but as all had come out to see<br />

Cisco, there weren't many remarks about the<br />

Kilroy story. Played Sunday. Weather: Cold.<br />

—D. W. Trisko, Ritz Theatre, Jerome, Ariz.<br />

*<br />

Mining town patronage.<br />

PARAMOUNT<br />

Blaze of Noon (Para)—Anne Baxter, William<br />

Holden, Sonny Tufts. This was a good<br />

picture that failed to draw. Played Tues.,<br />

Wed. Weather: Cold.—Otto W. Chapek, Annex<br />

Theatre, Anamoose, N. D. Rural and small<br />

town patronage. * * *<br />

UBlue Skies (Para)—Bing Crosby, Fred<br />

is<br />

Astaire, Joan Caulfield. Although this<br />

it is rather old among the best of Technicolor<br />

musicals and did above average business.<br />

It proved to be a well received holiday attraction.<br />

Played Thursday., Fri. Weather:<br />

Clear and cold.—Carl 'E. Pehlman, Rio Theatre,<br />

Edinburg, 111 Rural and small town<br />

patronage.<br />

Ladies' Man (Para)—Eddie Bracken, Cass<br />

Daley, Virginia Welles. This is a swell picture.<br />

If you haven't played it, do so. Eddie<br />

Bracken should be seen in more pictures.<br />

Played Sun., Mon. Weather: Rainy and cold.<br />

—James E. Davis, Rialto Theatre, Bennington,<br />

Okla. Rural and small town patronage. * *<br />

Perfect Marriage, The (Para)—Loretta Young,<br />

David Niven, Eddie Albert. The first night was<br />

no good but the second night it really went<br />

over big. Played Wednesday. Weather: Icy.<br />

—Harland Rankin. Plaza Theatre, Tilbury, On'.<br />

Small town patronage.<br />

Wild Harvest (Para)—Alan Ladd, Dorothy<br />

Lamour, Robert Preston. We did a very good<br />

business on this picture, just right for this<br />

territory, and our farmers went for it in a big<br />

way.. Lots of action they could understand<br />

and enjoy. Plenty fast, with something doing<br />

all the time and a very good cast. Get it and<br />

tie up with the Massey Harris man. Played<br />

Sun,. Mon., Tues. Weather: Fine.—Mayme P.<br />

BOXOFFICE BookinGuide Mar. 6, 1948

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