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V.3<br />

this is an advertising promotion material PP16837/04/2011(029385) | NOV 2010<br />

<strong>Style</strong><br />

meets <strong>Architecture</strong><br />

TAKE ME HOME<br />

With compliments from S P <strong>Setia</strong> <strong>Berhad</strong>


Ceo’s<br />

Note<br />

The festive<br />

season is upon<br />

us once again<br />

and as we wind<br />

down the year<br />

with fond<br />

memories, there<br />

is also excitement<br />

on what the<br />

future holds<br />

in 2011. For<br />

us at S P <strong>Setia</strong>,<br />

nothing is more<br />

thrilling than<br />

making new<br />

plans for a<br />

brand new year.<br />

It has been a good 2010 for the Group and<br />

we are ending it on a high note. Not only have<br />

we achieved our sales target of RM2 billion,<br />

we have also received industry accolades<br />

that we can be extremely proud of.<br />

S P <strong>Setia</strong> has once again been recognised by the<br />

International Real Estate Federation (FIABCI)<br />

for its expertise in master planning. Our first<br />

overseas venture, EcoLakes Vietnam emerged<br />

runner-up in the FIABCI Prix d’Excellence<br />

Award 2010 in Bali for Best Master Plan –<br />

the third recognition from FIABCI International<br />

in the master plan category. <strong>Setia</strong> Eco Park in<br />

Shah Alam and <strong>Setia</strong> Eco Gardens in Johor Baru<br />

received the honour in 2007 and 2009 respectively.<br />

We are also back as Malaysia’s No.1 Property<br />

Developer in The Edge Malaysia Top Property<br />

Developers Awards 2010. This is the 5th time<br />

that the Group has been ranked No.1, making<br />

us Malaysia’s only property developer with<br />

this achievement!<br />

While success may sometimes cloud one’s vision,<br />

our accolades keep us firmly grounded as we<br />

continue to scale greater heights. We remain<br />

steadfast in our brand promise to deliver not only<br />

quality homes in well planned developments, but<br />

those that are secure and sensitive towards the<br />

environment. At the same time, we look forward to<br />

growing the communities that we are involved in.<br />

Whether its new resolutions or new plans,<br />

I hope your new year will be as exciting as ours<br />

and I wish you the best that life has to offer.<br />

Merry Christmas & Happy New Year!<br />

Tan Sri Liew Kee Sin<br />

President & Chief Executive Officer<br />

S P <strong>Setia</strong> <strong>Berhad</strong><br />

Contents<br />

The Making<br />

Of A Summer<br />

Garden<br />

Fashion<br />

Spreads<br />

Green School<br />

In Bali<br />

published by:<br />

S P SETIA BERHAD 19698-X<br />

<strong>Setia</strong> Corporate Tower<br />

5A, Jalan <strong>Setia</strong> Nusantara U13/17,<br />

<strong>Setia</strong> Eco Park, Seksyen U13 ,<br />

40170 Shah Alam,<br />

Selangor Darul Ehsan, Malaysia.<br />

T : +603 3344 8800<br />

F : +603 3344 3232<br />

E : corp@spsetia.com.my<br />

W : www.spsetia.com.my<br />

Eco Tower@<br />

Green Canopy<br />

Nurturing<br />

Tomorrow’s<br />

Legends<br />

Tantalizing<br />

Saigon<br />

Of Love,<br />

Betrayal<br />

And Dinner<br />

Our Cover<br />

Our cover juxtaposes<br />

a sassy ensemble by<br />

Khoon Hooi with the<br />

avant-garde architecture<br />

of Eco Tower, the<br />

corporate headquarters<br />

of S P <strong>Setia</strong> in <strong>Setia</strong><br />

Eco Park, Shah Alam.<br />

Khoon Hooi and S P <strong>Setia</strong><br />

share a passion for<br />

simple, modern design<br />

using natural elements<br />

perfectly attuned to<br />

tropical living.


Green Fingers<br />

The Making<br />

Of A Summer Garden<br />

A personal tour of <strong>Setia</strong> Eco Park with its CEO<br />

Koe Peng Kang<br />

02<br />

For a long time, civil engineer<br />

and garden enthusiast Koe Peng<br />

Kang was determined to make<br />

a garden that would attract birds.<br />

The opportunity finally came<br />

in 2004 when he was appointed<br />

CEO of Bandar Eco-<strong>Setia</strong> Sdn<br />

Bhd, responsible for heading<br />

the development of <strong>Setia</strong> Eco<br />

Park. Remembering London’s<br />

Regent’s Park where he had<br />

spent many happy, youthful<br />

summer days, he resolved<br />

that the theme for his project<br />

would be a summer garden.<br />

Today, <strong>Setia</strong> Eco Park is one<br />

of the Klang Valley’s most<br />

desirable low-rise residential<br />

estates. Driving round the<br />

park’s many gardens in a golf<br />

buggy, Koe hardly pauses to<br />

draw breath. His delight in<br />

his work and its results spills<br />

out in a torrent of words and<br />

it is impossible not to be<br />

caught up in his enthusiasm.<br />

Listening to him talk,<br />

you quickly get the impression<br />

that - though gardening was<br />

not a passion he was born with<br />

- it is something that he could<br />

hardly escape - that, in fact,<br />

he was ambushed by gardening.<br />

He grew up in Penang near<br />

the Waterfall Gardens, and<br />

his father made him work in<br />

the garden every Sunday.<br />

He studied in England,<br />

where his landlady was a keen<br />

gardener. When at university<br />

in Birmingham, in the winter<br />

he helped out in a greenhouse.<br />

And he has a sister in York<br />

who is a gardener. Somewhere<br />

along the way, Koe caught<br />

the gardening bug.


Koe explains that the <strong>Setia</strong> Eco<br />

Park masterplan was devised by<br />

an external planner. However, it<br />

fast becomes clear that the way it<br />

has turned out is largely a tribute<br />

to the team behind <strong>Setia</strong> Eco<br />

Park. The masterplan showed<br />

concrete drains and retention<br />

ponds. Instead, these became<br />

landscaped streams and lakes<br />

where fish and waterfowl thrive<br />

and whose banks are planted<br />

with a myriad trees and shrubs<br />

that attract butterflies and birds.<br />

If you have read this far, by<br />

now you could be forgiven for<br />

thinking that the park’s human<br />

inhabitants take second place<br />

to the wildlife. You could not<br />

be more wrong. It took<br />

imagination and ingenuity<br />

to create social spaces for the<br />

residents as well. Each part<br />

of the park has a children’s<br />

playground, a gym area and<br />

a barbeque area. Believing in<br />

neighbourliness, the team has<br />

also been careful to provide<br />

serene spaces, like the wind<br />

chime garden, where residents<br />

can gather in the cool of the<br />

evening to chit-chat and relax.<br />

Meanwhile, an entrancing<br />

series of themed gardens<br />

has come into being:<br />

Butterfly Creek, Swan Lake;<br />

the Sunburst Garden (ablaze<br />

with sunflowers and tropical<br />

roses, and the perfect place<br />

to watch the sun rise); the<br />

Garden of Eight Fountains<br />

(currently under construction);<br />

and Springfield (a new garden<br />

now at the design stage).<br />

Another idea which<br />

demonstrates the sheer creativity<br />

of the team is the new dog park<br />

– an area where residents can<br />

allow their dogs to run and<br />

play to their hearts’ content.<br />

An enthusiasm for gardening<br />

has even affected the design of<br />

the houses. The latest houses do<br />

not have the usual tiled roofs.<br />

Instead they blossom into roof<br />

gardens where you can take a<br />

nap safe and secure. Another<br />

feature of the roofs is buildingintegrated<br />

photo-voltaic solar<br />

panels, for S P <strong>Setia</strong>’s concern<br />

for the environment extends to<br />

a determination to minimise the<br />

carbon footprint of the estate.<br />

The park’s environment also<br />

seems to have had quite an<br />

impact on its residents, often<br />

creating a change in attitude.<br />

According to Koe, when<br />

residents first saw ducks on<br />

the lake, apparently you could<br />

almost see their mouths watering<br />

as they thought of dinner. But<br />

when their kids started feeding<br />

the ducks and giving them<br />

names, all of a sudden everyone<br />

began to think of them as<br />

pets. Then again, landscaping<br />

the verges of the road has<br />

encouraged many residents to<br />

beautify their own gardens,<br />

which enhances the whole area.<br />

In a quiet way, the park is<br />

educational too. To take just<br />

one example, paddy has<br />

been planted in some of the<br />

waterways, so children can see<br />

where rice comes from. Now,<br />

the kids regularly run out of<br />

their houses to scare the<br />

birds away.<br />

Ultimately, the park’s success<br />

has been greatly enhanced by<br />

the passion that the <strong>Setia</strong> Eco<br />

Park team brings to the project.<br />

As we conclude our tour, Koe<br />

remarks, “At first people said<br />

the maintenance cost would be<br />

too high. A fancy sports car<br />

is high maintenance too, but<br />

worth it – right? So is a pretty<br />

garden.” And if you want to<br />

check if he’s right, you have<br />

only to look at the rate at which<br />

the value of <strong>Setia</strong> Eco Park<br />

property appreciates!<br />

<strong>Setia</strong> Eco Park has won<br />

the following awards:<br />

FIABCI Malaysia<br />

Property Awards<br />

2006<br />

• Best Master Plan<br />

Development<br />

FIABCI Prix d’<br />

Excellence Award<br />

2007<br />

• World’s Best Master<br />

Plan Development<br />

Malaysia Landscape<br />

<strong>Architecture</strong><br />

Awards 2009<br />

Honour Award in<br />

the Property Development<br />

Category for Excellent<br />

Landscape Planning<br />

and Development<br />

Malaysia Landscape<br />

Awards<br />

2009<br />

• Property Developer<br />

Awards in Landscape<br />

Planning & Developments,<br />

Large Scale Landscape<br />

Planning & Design<br />

03


Eco Adventure<br />

Life<br />

Lessons<br />

A little girl’s experience<br />

at the Green School in Bali<br />

The Green School in Bali is nothing if not<br />

ambitious. Set in an eco-friendly campus<br />

built mainly of bamboo (which is local,<br />

natural and renewable), it aims to develop<br />

responsible and green habits in young<br />

people which will stay with them for life.<br />

“An education at Green School,” says<br />

its website, “is preparation for Green<br />

Leadership of tomorrow. Our students<br />

will be the confident generation that<br />

wants to, and can, make a difference.<br />

Green School aims to be the #1 model of<br />

sustainability in education in the world.”<br />

To find out how a green education<br />

works in practice, we talked to<br />

Farah Gloria Sutanto about what<br />

her daughter Summer discovered<br />

at Bali’s Green School.<br />

04


Why did you send your daughter<br />

to the school?<br />

I sent Summer to the Green School when she was four years old<br />

because I thought it was time she got the chance to experience<br />

nature and the outdoors – something she can rarely do here in<br />

Jakarta. It was a five-day summer programme that focused<br />

on fun experimental learning about nature.<br />

What did Summer learn there?<br />

The children were taught how worms help to fertilize the soil,<br />

and were shown the different creatures that live in the area<br />

– caterpillars, butterflies, hens, lizards and so on – and they<br />

went to a small stream nearby and walked around barefoot<br />

in the water.<br />

Did Summer enjoy studying there?<br />

It took a while for her to appreciate her surroundings. At first<br />

she was put off by the lack of aircon, and squirmed when she<br />

had to get her hands muddy. But when she saw how much the<br />

other children were enjoying themselves, she began to have<br />

fun too.<br />

What did she enjoy most?<br />

Being taught how to make puppets and kites using raw<br />

materials from the surroundings. She also loved tasting all the<br />

local food and snacks made from ingredients grown all around.<br />

Photographs by<br />

Farah Gloria Sutanto<br />

and Leon Lim<br />

05


the<br />

What did Summer find most surprising?<br />

The most suprising was when she saw the restroom for the<br />

first time. Their toilets are all eco-friendly. They do not use<br />

water. They do have regular toilet seats, but the opening<br />

actually leads to a container underneath which is lined with<br />

plastic and filled with bamboo shavings. Amazingly, the<br />

toilets were clean and did not have an unpleasant smell.<br />

This is one of several ways the school conserves water.<br />

What is the most important message<br />

Summer got from her experience?<br />

The school teaches its students that there are non-hazardous,<br />

ecologically friendly ways of living. It teaches them the<br />

importance of conservation, how to use renewable resources,<br />

and alternatives to artificial or synthetic materials.<br />

Has the experience made her more<br />

environmentally conscious?<br />

Yes, she now knows that much of the produce she finds in<br />

supermarkets comes from fields or farms. She appreciates that<br />

not all types of waste are the same: some are biodegradable,<br />

and some are not. She throws away recyclable items in the<br />

recycling bins. And she is always telling me not to throw<br />

paper away without thinking!<br />

There are lessons for us all in what Summer<br />

learned, and perhaps the greatest is that we<br />

all have the power to make a difference,<br />

starting today.<br />

So does the school make<br />

the students better citizens?<br />

The Green School makes the students better citizens by<br />

showing them how their lives – their existence on earth –<br />

is directly linked to the way they treat nature. How every<br />

one of them, by making little changes in their daily habits,<br />

can contribute to making sure that valuable resources still<br />

exist for future generations.<br />

06


fashion spreads<br />

12<br />

Romantic, capricious and<br />

intensely feminine,<br />

Khoon Hooi’s<br />

creations combine<br />

an edgy modernism with<br />

instant appeal.<br />

Here’s what he says<br />

about his approach to<br />

the world of fashion<br />

…<br />

A<br />

Zest<br />

For<br />

What is your<br />

trade mark design?<br />

Modern and simple. My designs compliment<br />

a woman’s form and bring out her confidence.<br />

What are<br />

you best known for?<br />

Hand-made 3D textured designs.<br />

What are your inspirations<br />

in creating a collection?<br />

Very wide – anything and everything!<br />

My inspiration isn’t necessarily related to<br />

fashion. I find inspiration in architecture,<br />

painting, music, perfume, movies, and<br />

even places I visit on my travels.<br />

What are your favourite<br />

fabrics and colours and why?<br />

I prefer natural fibres like silk. People are<br />

more conscious today that things natural<br />

and organic are better for their health.<br />

But I don’t forget synthetic fibres, which<br />

are important for marketing purposes as<br />

they’re more affordable. Colours are based<br />

on the colour palette of my collection’s theme,<br />

so they’re varied.<br />

Are you influenced by<br />

current trends or does<br />

your design reflect your own<br />

interpretation of what is current<br />

and fashionable?<br />

A mix of both. I need to be relevant to today’s<br />

trends. I study global fashions then come up<br />

with my own ideas about what my customers<br />

will like.<br />

Are you intimidated by<br />

clients that dictate to you<br />

what to design?<br />

I believe I’m a good listener and I always<br />

try to do my best for my clients. I’m not<br />

intimidated by them but give them my<br />

best advice.<br />

Is there is a fashion icon<br />

you look up to?<br />

Coco Chanel. Her work was elegant<br />

and timeless.<br />

Is it difficult to<br />

find well-trained staff?<br />

Yes it is. Skills are a very important<br />

factor and it’s not easy to find people<br />

who are passionate about what they do.<br />

I’m thankful that I have staff who are<br />

really good at their jobs.<br />

What quality do you need to<br />

survive in the fashion world?<br />

Passion. Without passion, design has no soul.<br />

How stiff is competition<br />

in the fashion industry here?<br />

In every industry there will always be stiff<br />

competition so I try to differentiate myself<br />

from others. I’ve also now expanded my<br />

business beyond Malaysia. Of course the<br />

overseas market is even more challenging,<br />

but if I want to be successful and recognized<br />

globally, I have to work hard and take<br />

some risks.<br />

Where do you see yourself<br />

in the next five years?<br />

What I hope is that I’ll receive worldwide<br />

recognition!<br />

<strong>Style</strong> Meets <strong>Architecture</strong><br />

The curvy lines of the futuristic<br />

Eco Tower, <strong>Setia</strong> Eco Park, Shah Alam,<br />

make the perfect setting for Khoon Hooi’s<br />

sensuous creations. Khoon Hooi prefers<br />

natural fabrics for a healthy lifestyle,<br />

making the environmentally-friendly<br />

Eco Tower an ideal complement to<br />

his design philosophy.


Wardrobe designer: Khoon Hooi<br />

Shot on location: <strong>Setia</strong> Eco Tower


Wardrobe designer: Khoon Hooi<br />

Shot on location: <strong>Setia</strong> Eco Tower


art and design<br />

Eco<br />

Tower<br />

@<br />

Green<br />

Canopy<br />

Cross ventilation further<br />

reduces the interior temperature.<br />

Shaded by the massive roof,<br />

extensive glazing fills the<br />

building with indirect natural<br />

light and illuminates the tower<br />

at a fraction of the cost of<br />

electric light. But what users<br />

of the Eco Tower seem to<br />

appreciate most is the way<br />

the huge windows of this cool<br />

building bring the outdoors<br />

indoors to connect them<br />

with the natural world.<br />

A single glance is enough to<br />

tell you that this is no ordinary<br />

tower block. Far from it! The<br />

building that is home to <strong>Setia</strong><br />

Eco Park’s sales gallery and the<br />

S P <strong>Setia</strong> corporate office is a<br />

truly extraordinary structure<br />

in an extraordinary location.<br />

All in all, this is a tower with<br />

a difference, as S P <strong>Setia</strong>’s<br />

staff, visitors, customers and<br />

their families have rapidly<br />

discovered!<br />

Part of the 9.37 acre Green<br />

Canopy Lifestyle Biz-Park that<br />

forms the focus of the <strong>Setia</strong> Eco<br />

Park in Shah Alam, Selangor,<br />

the Eco Tower is linked by a<br />

network of verdant landscaped<br />

footpaths and buggy tracks to<br />

the Bee Hives neighbourhood<br />

shops and the superb sports<br />

facilities of the Canopy Club.<br />

16<br />

Designed by Ar. Dr. Tan Loke<br />

Mun of Archicentre Sdn Bhd,<br />

the tower itself is an iconic<br />

structure whose energy-efficient<br />

and ecologically sustainable<br />

design is inspired by lush rain<br />

tree foliage. Its curving form is<br />

capped by an overhanging roof<br />

and embraced by a sinuous web<br />

of struts and columns that cast<br />

extravagant and cooling shadows<br />

across the facade. The sense of<br />

tranquility is accentuated by<br />

both a sky garden and by the<br />

way the tower blends in with<br />

the adjacent structures in<br />

the landscaped area of the<br />

Green Canopy.<br />

The 6m to 9m deep overhangs<br />

of the reflective white metal<br />

roof protect the internal spaces<br />

from the heat and glare of direct<br />

sunlight, and help minimize<br />

the use of air-conditioning.<br />

Meanwhile, the roof ’s<br />

ventilation slots quickly draw<br />

hot air from the void between<br />

the ceiling and the roof.<br />

The Eco Tower is the winner of<br />

the Colourbond Award, PAM<br />

Architectural Steel Awards 2009;<br />

while Archicentre Sdn Bhd<br />

received Honourable Mention<br />

for Interior Design, PAM<br />

Architectural Steel Awards 2009.


community<br />

Dressed in black shorts and shirt, Han Jian<br />

strides over to a sofa and makes himself<br />

comfortable. But quickly his energy has<br />

him leaning forward and talking in quiet<br />

but urgent tones about the sport he loves.<br />

His pleasure in the game is as evident as his<br />

passion and he smiles a lot.<br />

Han Jian has quite a track record. He’s a<br />

former singles world champion. He coached<br />

the Malaysian national team to victory in<br />

the SEA Games and the Thomas World<br />

Cup & World Cup. And he is the author of<br />

one of the world’s best badminton books.<br />

A Chinese national born in Liaoning in<br />

1956, Han Jian is an unlikely champion.<br />

For he only took up badminton at the age<br />

of 16. (These days, most professionals<br />

start at less than half that age.) Yet,<br />

after eight years of grueling<br />

training, his extraordinary mix<br />

of skill and willpower carried him<br />

to the top.<br />

Nurturing<br />

Tomorrow’s Legends<br />

An interview with badminton star Han Jian<br />

What does it take to train tomorrow’s stars?<br />

First, the parents must be completely committed. Second, they must provide financial support –<br />

the cost of training isn’t all that high, but there’s normally no sponsorship available. Third,<br />

the kid must be totally dedicated – and, of course, have talent. Last, and most important,<br />

there must be a good coach – and they’re few and far between!<br />

Are parents willing to make that kind of commitment?<br />

Rarely. Most parents would rather their child focus on school work. But there are exceptions –<br />

like Soong Joo Ven for example. About five years ago, Soong’s father brought him to me and<br />

insisted I coach him five days a week. Within three years he was the National Junior Circuit<br />

Grand Prix Finals boys’ Under-12 singles and doubles champion. So his parents’ investment<br />

paid off.<br />

What was it like coaching the Malaysian<br />

National Team?<br />

It was an incredible experience. But there was always tremendous pressure<br />

to achieve short term results. That can work, but it means concentrating on<br />

the players’ physical fitness more than their skills development.<br />

Today, he is Head Coach at the<br />

<strong>Setia</strong> Badminton Academy, a post<br />

he clearly relishes. Here, one of his<br />

key roles is to groom tomorrow’s<br />

legends. We asked him a<br />

few questions.<br />

What made you move to the <strong>Setia</strong> Badminton<br />

Academy?<br />

What I care about is building skills. And at the <strong>Setia</strong> Badminton Academy,<br />

that’s exactly what I do. We coach youngsters from seven to 12 years old,<br />

then our potential stars transfer to<br />

the Bukit Jalil Sport School – the<br />

first sport school in Malaysia.<br />

We’ve sent about a dozen<br />

hopefuls to BJSS over the last<br />

ten years. – including Wong<br />

Pei Tty, the doubles winner in<br />

the 2009 SEA Games.<br />

18


Han Jian<br />

Does the <strong>Setia</strong> Badminton Academy just coach<br />

youngsters, or can anyone join?<br />

Everyone’s welcome! We promote badminton as a healthy sport for all ages. Some of<br />

the people I coach are over 60 years old! We have centres in Subang Jaya and Klang<br />

as well as here in <strong>Setia</strong> Alam. In all, we’re currently training about 300 players.<br />

What’s the difference between coaching youngsters<br />

and coaching older players?<br />

Youngsters learn by seeing. It’s no good trying to teach them theory. But older<br />

players can learn a lot from theory.<br />

Known for his cool and steady style,<br />

in China Han Jian is nicknamed “sticky candy”<br />

( 牛 皮 糖 ), owing to his signature tactic of using long<br />

rallies to pressurize opponents into making errors.<br />

His accomplishments include winning the following:<br />

1984<br />

Dutch Open<br />

1985<br />

World<br />

Championships<br />

(Calgary)<br />

1982<br />

Asian Games<br />

(New Delhi)<br />

1980<br />

Asian Badminton<br />

Championship<br />

(Bangkok)<br />

1983<br />

World Cup<br />

(Kuala Lumpur)<br />

1989<br />

Head Coach<br />

of Malaysian<br />

National Team<br />

Why do you think Asians dominate badminton?<br />

Asians are not the tallest or strongest people in the world. What Asians have<br />

is agility, skill and stamina. And in badminton that’s what you need to win.<br />

Height and brute strength are no advantage.<br />

On a personal note, how do you like living in Malaysia?<br />

I love it. Badminton’s popular here, so everyone knows me. The people are friendly<br />

and the quality of life’s great. I can get a fabulous meal at a classy restaurant, but<br />

I can also get fantastic food for a few ringgit at a hawker stall. And the variety’s<br />

amazing. Fried kuey teow and durian are two of my favorites.<br />

1985<br />

Swedish<br />

Open<br />

1983<br />

China’s National<br />

Games<br />

1983<br />

International<br />

Badminton SuperStar<br />

(HongKong)<br />

1984<br />

World Cup<br />

( Jakarta)<br />

1985<br />

Indonesian<br />

Open<br />

1985<br />

World Grand<br />

Prix Finals<br />

(Tokyo, Japan)<br />

1983<br />

Japan Open<br />

Though Han Jian is rightly proud of his achievements, as a coach he constantly<br />

stresses that he’s always learning. And it’s easy to see that if he ever felt he’d<br />

stopped learning he’d know that it was also time to stop teaching.<br />

Han Jian took up coaching in 1989 and was<br />

chief coach of the Badminton Academy of Malaysia<br />

from 1993 to 1996. He joined the <strong>Setia</strong> Badminton<br />

Academy in 2002.<br />

19


travel<br />

Tantalizing<br />

Saigon<br />

The tenth longest-running Broadway<br />

musical in musical theatre history is<br />

Miss Saigon. A doomed romance of an<br />

Asian woman abandoned by her American<br />

lover, the story somehow conjures up the<br />

unending love-affair between east and<br />

west that makes the pull of Vietnam’s<br />

largest city so compelling. These days,<br />

however, there is usually a happier ending!<br />

Saigon. The name alone evokes a<br />

thousand images. Graceful French<br />

colonial architecture, soaring modern<br />

tower blocks, streets thronging with<br />

motorbikes (four million of them),<br />

walkways teeming with people, hawker<br />

stalls, mouldering wooden back-alleys,<br />

intricate temples, exotic women, exotic<br />

merchandise, life lived in the fast lane.<br />

Known since 1976 as Ho Chi Minh<br />

City, Saigon is a mecca for shoppers<br />

and gourmets. But while there are plenty<br />

of designer boutiques and high-end<br />

restaurants, what makes Saigon unique<br />

is its swarming traditional markets and<br />

authentic local food.<br />

Morning is the time to visit the intriguing<br />

sidewalk and alley markets, where some<br />

of the vendors have roofed stalls but many<br />

just sit on stools and display their goods<br />

on trays. Of the larger traditional markets,<br />

two of the best – housed in huge buildings<br />

– are Ben Thanh and Binh Tay.<br />

20


Ben Thanh, whose clock tower is a<br />

symbol of Saigon, is the most famous<br />

and one of the oldest. Here you will find<br />

several hundred tiny stalls laden with an<br />

almost infinite range of goods. But you<br />

will have to fight your way through<br />

the crowds (one Vietnamese composer<br />

remarked, “Life is as busy as Ben Thanh<br />

Market”) and would be well advised to<br />

haggle! After dusk, head for the night<br />

markets held the east and west gates.<br />

Binh Tay Market is larger still,<br />

with some 2,600 shops and stalls<br />

covering two hectares. Underrated<br />

compared with Ben Thanh, Binh Tay<br />

sells everything from spices to silks,<br />

and from Chinese medicines to<br />

strange kinds of fermented fish.<br />

For the avid shopper, there are also the<br />

city’s many shopping streets, often known<br />

by the type of merchandise they sell:<br />

streets like Fashion Street, Antique<br />

Street, Handicraft Street and<br />

Oriental Medicine Street.<br />

To ensure you do not literally shop till<br />

you drop, take a break at one of the city’s<br />

fabulous coffee shops. After Brazil,<br />

Vietnam is the world’s largest exporter<br />

of coffee, and though cappuccino,<br />

espresso and filter coffee are all widely<br />

available, most locals prefer their coffee<br />

sweet and strong.<br />

Photos by<br />

photolibrary.com<br />

21


This is a city where food-lovers are<br />

spoilt for choice, for Saigon offers the<br />

country’s largest variety of Vietnamese<br />

and international food. Not surprisingly,<br />

the local food often betrays a strong<br />

French influence, and the bakeries in<br />

particular offer the most irresistible<br />

baguettes filled with cheese,<br />

meat or onions.<br />

Admittedly, as the city becomes more<br />

cosmopolitan, authentic local food is<br />

harder to find. But it is worth the effort,<br />

and you should not miss either the<br />

tantalizing selection of beef dishes or<br />

the Vietnamese pancakes filled with a<br />

mouth-watering combination of shrimps,<br />

meat and bean sprouts. Something of a<br />

tourist trap, but still a place you have to<br />

go is the Ngon Restaurant where you<br />

can watch the spectacular water puppet<br />

show while sampling local specialities.<br />

Yes, the name Saigon conjures up a<br />

thousand images, and some of the<br />

most memorable you will carry home<br />

with you are of shopping and eating!<br />

The Best of Both Worlds<br />

When you hear the name Saigon, one<br />

image that probably does not spring to<br />

mind is an image of tranquility. Yet,<br />

move a little way out of the city and<br />

you can find that too.<br />

These days, anyone thinking of investing<br />

in property near Saigon should take a look<br />

at EcoLakes @ My Phuoc. Strategically<br />

located within the 3,700ha My Phuoc<br />

Industrial Park (MPIP) just 40km to the<br />

north of the city centre, EcoLakes is a<br />

haven of tranquility for those searching<br />

for a lifestyle that is relaxed yet within<br />

striking distance of Saigon’s pulsating heart.<br />

A 226-hectare integrated development,<br />

EcoLakes is Vietnam’s first township to<br />

be created as an eco-sanctuary, where<br />

the buildings blend into the natural<br />

environment, preserving the ecological<br />

balance and ensuring long term<br />

sustainability.<br />

As its name suggests, EcoLakes also<br />

features soothing expanses of water and<br />

provides a healthy living environment<br />

for residents, while at the heart of the<br />

development a vibrant town centre is<br />

arising to serve the needs of the whole<br />

of the MPIP.<br />

In 2010, EcoLakes @ My Phuoc has<br />

achieved the following accolades:<br />

• Winner in the 5 Star – Best<br />

Development in Vietnam category,<br />

Asia Pacific Property Awards<br />

• First runner up in the Best Master Plan<br />

category, FIABCI Prix d’Excellence<br />

22


food outtake<br />

Of L ve,<br />

Betrayal<br />

And Dinner<br />

Once upon a time, long long<br />

ago, a beautiful Eurasian girl<br />

called Martina Rozells won the<br />

heart of an English adventurer,<br />

Captain Francis Light. Nobody<br />

knows quite who Martina<br />

was – some say she was the<br />

adopted daughter of the<br />

Sultan of Kedah. But Light’s<br />

identity is famous, for he was<br />

the man who founded the port<br />

settlement of Penang. Along<br />

the way, he also acquired an<br />

immense pepper estate on the<br />

island, which he named Suffolk<br />

after his birthplace in England,<br />

and which he bequeathed to<br />

his beloved Martina in his Will.<br />

26<br />

Copyright pictures courtesy of<br />

Badan Warisan Malaysia


But she never got it. For Light’s<br />

executors betrayed his trust,<br />

cheated her out of her<br />

inheritance, and sold it instead<br />

to one William Phillips,<br />

the man who later became<br />

Penang’s first British Governor.<br />

And it was probably Phillips<br />

who built the superb classical<br />

mansion known as Suffolk<br />

House that still stands there<br />

to this day – a vision of majestic<br />

arcades, graceful colonnades<br />

and shady verandas.<br />

Suffolk House was the<br />

first mansion ever built in<br />

Malaysia, and one of the<br />

finest. For decades it had a<br />

glittering career as the home<br />

of successive British Governors.<br />

But eventually it fell on hard<br />

times. By the 1960s it was<br />

sadly dilapidated and in 1974<br />

it was finally abandoned.<br />

Recently, however, after decades<br />

of neglect, a UNESCO<br />

award-winning restoration<br />

returned the mansion to<br />

its former glory. It was a<br />

breathtaking achievement,<br />

for by the time it started the<br />

house was collapsing and<br />

there was even a tree<br />

growing up the stairwell!<br />

Today, you can visit the house,<br />

soak up its unique atmosphere,<br />

and wander round rooms<br />

lovingly refurnished with<br />

original Anglo-Indian antiques.<br />

As you do so, it is not hard to<br />

imagine the carriages drawing<br />

up at the entrance, the hearty<br />

dinner conversations echoing<br />

round the Marble Hall, or the<br />

balls held in the lofty Ballroom<br />

where sparkling mirrors<br />

reflected the dancers twirling<br />

under twinkling chandeliers<br />

while the band played on<br />

the broad verandas.<br />

27


The Suffolk House restaurant is<br />

run by the same establishment<br />

as operate some of the best<br />

restaurants in Penang – such<br />

as Thirty Two at The Mansion,<br />

Bagan, and Beach Blanket<br />

Babylon – and the standards<br />

are of the highest.<br />

Suffolk House, with its themed<br />

heritage garden stretching<br />

down to the Air Itam River,<br />

can also be hired as a beautiful<br />

and glamorous venue for<br />

functions and events.<br />

Copyright pictures courtesy of<br />

Badan Warisan Malaysia<br />

Suffolk House is open every day<br />

10.00am to 6.00pm.<br />

The restaurant serves lunch<br />

from 12.00noon to 2.30pm,<br />

afternoon tea from 2.30pm to 5.30pm and<br />

dinner from 7pm to 11pm.<br />

28<br />

Better still, you can treat<br />

yourself to a taste of life in the<br />

mansion by savouring lunch,<br />

afternoon tea or dinner at<br />

the Suffolk House restaurant.<br />

Housed in a handsome and<br />

airy suite of rooms overlooking<br />

the garden, the restaurant<br />

offers a leisurely fine dining<br />

experience that blends<br />

sophisticated Western cuisine<br />

with subtle Asian accents.<br />

Afternoon tea, however,<br />

remains a quintessentially<br />

English affair, complete<br />

with cucumber sandwiches,<br />

scones and cake plus a<br />

choice of teas.<br />

The ambience of the great<br />

mansion is perfect for parties<br />

and weddings, while for<br />

business, what setting could<br />

be more auspicious than<br />

the place where, it seems,<br />

Sir Stamford Raffles first<br />

discussed the founding<br />

of Singapore?<br />

200 years young, Suffolk House<br />

is now enjoying a new lease<br />

of life. Once the scene of<br />

love and betrayal, its aura<br />

of romance still remains<br />

undimmed and irresistible.<br />

.<br />

Winner of the Award of Distinction in the<br />

2008 UNESCO Asia-Pacific Heritage Awards<br />

for Culture Heritage Conservation<br />

Managed by Badan Warisan Heritage<br />

Services Sdn Bhd<br />

250, Jalan Air Itam, 10460 Penang<br />

(next to the Malaysian-German Society)<br />

Tel: +6 (0)4 228 1109<br />

Email: info@suffolkhouse.com.my<br />

Website: www.suffolkhouse.com.my<br />

Restaurant : +6 (0)4 228 3930

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