SPORT NZ ANNUAL REPORT - Sport New Zealand
SPORT NZ ANNUAL REPORT - Sport New Zealand
SPORT NZ ANNUAL REPORT - Sport New Zealand
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<strong>ANNUAL</strong> <strong>REPORT</strong> 2012<br />
PERFORMANCE FOR 2011/12<br />
31<br />
ACTIVEPOST PARTNERSHIP<br />
One of the benefits of improving the capability<br />
and commercial properties of targeted sport is an<br />
increased potential to attract commercial partners.<br />
A good example is the partnerships formed with <strong>New</strong><br />
<strong>Zealand</strong> Post’s ActivePost programme.<br />
ActivePost is a health and wellness community<br />
programme aimed at getting more Kiwis into sport<br />
and activity. Its goal is to benefit individuals and<br />
communities, and to ultimately improve the health<br />
and wellness of the general population.<br />
As <strong>Sport</strong> <strong>NZ</strong> has similar objectives around getting<br />
kids and adults into sport, we are supporting the<br />
programme, and have provided our expertise and<br />
advice to align ActivePost investment with our<br />
community sport strategy. In 2011/12 the ActivePost<br />
programme included:<br />
. ActivePost sponsoring Athletics <strong>New</strong> <strong>Zealand</strong>’s<br />
Get Set Go programme, a Fundamental<br />
Movement Skills programme for primary<br />
schools<br />
. ActivePost sponsoring Hockey <strong>New</strong> <strong>Zealand</strong>’s<br />
Small Sticks junior programme<br />
. ActivePost as national sponsor of Waka Ama<br />
. ActivePost working with Water Safety <strong>NZ</strong> to<br />
launch a national communications campaign,<br />
in conjunction with TV<strong>NZ</strong>, to raise awareness<br />
of the need for water safety skills; and<br />
sponsoring Water Safety <strong>NZ</strong>‘s ‘Kia Maanu,<br />
Kia Ora’ communications strategy, which<br />
utilises traditional and social Màori activities<br />
to develop and promote the importance of<br />
appropriate water safety skills.<br />
Commercial partnerships like these channel more<br />
private investment into sport and recreation aligned to<br />
<strong>Sport</strong> <strong>NZ</strong>’s community sport investment.<br />
THE ACTIVEPOST PROGRAMME – AIMED AT GETTING<br />
MORE NEW ZEALANDERS INTO <strong>SPORT</strong> AND RECREATION<br />
– PARTICULARLY YOUNG PEOPLE