SPORT NZ ANNUAL REPORT - Sport New Zealand

ANNUAL REPORT 2012
PERFORMANCE FOR 2011/12
31
ACTIVEPOST PARTNERSHIP
One of the benefits of improving the capability
and commercial properties of targeted sport is an
increased potential to attract commercial partners.
A good example is the partnerships formed with New
Zealand Post’s ActivePost programme.
ActivePost is a health and wellness community
programme aimed at getting more Kiwis into sport
and activity. Its goal is to benefit individuals and
communities, and to ultimately improve the health
and wellness of the general population.
As Sport NZ has similar objectives around getting
kids and adults into sport, we are supporting the
programme, and have provided our expertise and
advice to align ActivePost investment with our
community sport strategy. In 2011/12 the ActivePost
programme included:
. ActivePost sponsoring Athletics New Zealand’s
Get Set Go programme, a Fundamental
Movement Skills programme for primary
schools
. ActivePost sponsoring Hockey New Zealand’s
Small Sticks junior programme
. ActivePost as national sponsor of Waka Ama
. ActivePost working with Water Safety NZ to
launch a national communications campaign,
in conjunction with TVNZ, to raise awareness
of the need for water safety skills; and
sponsoring Water Safety NZ‘s ‘Kia Maanu,
Kia Ora’ communications strategy, which
utilises traditional and social Màori activities
to develop and promote the importance of
appropriate water safety skills.
Commercial partnerships like these channel more
private investment into sport and recreation aligned to
Sport NZ’s community sport investment.
THE ACTIVEPOST PROGRAMME – AIMED AT GETTING
MORE NEW ZEALANDERS INTO SPORT AND RECREATION
– PARTICULARLY YOUNG PEOPLE