THIS WEEKS GAMES

STATE OF AFFAIRS | Betasport Supporting The Umpires
BETASPORT, The TOTE’s sports betting business, is very pleased to be associated with the
Wrest Point State League, and more particularly the State League umpires.
BETASPORT is in the second year of a four-year
sponsorship with the league for the umpires to carry
The TOTE and BETASPORT logos on their uniforms.
Under the arrangement, BETASPORT is licensed
as the sole sports betting agency for the state
league and naming rights sponsor of its umpires.
The TOTE believes the partnership provides the
company with an excellent opportunity to not only
strengthen the brand but also to put money back
into Tasmanian football.
Round 7 of the Wrest Point State League will be
‘Thanks Ump Round’ in which the focus will be on
the importance of umpires to football.
TOTE Tasmania CEO Craig Coleman said
it was a good time to reflect on the
partnership.
“We are obviously very pleased to be
associated with Australian Rules football
in Tasmania,” he said.
“While it is true that we are an
international business with a growing
international focus, supporting Tasmania
and Tasmanian sport continues to be
very important to us.”
Under the sponsorship partnership
arrangement, The TOTE and BETASPORT
logos are featured at TSL grounds and
on umpire shirts and jackets and goal
umpire flags.
Mr Coleman said BETASPORT remained focused
on promoting itself in the broader community,
particularly the sporting community.
“AFL Tasmania and the TSL umpires provide
a good vehicle to promote our business in the
state,” he said.
“It’s a high-profile sport and was an obvious next
step for us in terms of sponsorship partners.
BETASPORT already has numerous successful
sponsorship arrangements in place with a variety
of Tasmanian sports.”
18