Template A Sports Development Planning. - Sport Across Staffordshire

Staffordshire FA 

Girls and Womens Football Development Plan 2007 - 2009 

Vision 

1. To create and provide football opportunities for Girls and Women of all ages and abilities within the County and support the development 

of the female game at all levels for players, coaches, clubs, volunteers and officials. 

2. To develop and sustain a female football workforce to help develop clubs with an emphasis on gaining FA Charter Standard, and further 

developing female only leagues to provide continued opportunities from youth to adult. 

3. Provision of opportunities for players with disabilities and to work with BME groups to provide opportunities for players with a BME 

background. 

4. To support and develop the County Talent ID programme for Girls through supporting the FA Girls Centre of Excellence and encouraging 

clubs to identify their talented players to join the Centre of Excellence 

This will be done through the development of the following objectives: 

1. Women and Girls Football 

2. Club Development 

3. Leagues, Competitions and Small-sided football 

4. Workforce Development (staff, coaches, tutors, referees and volunteers) 

5. Football in Education 

6. Football for Disabled People 

7. Race Equality 

8. Social Inclusion 

9. Health 

10. Communications and Marketing

1. Women & Girls’ Football 

Aim 

To support the development of the female game at all levels for players, coaches, volunteers and officials and develop opportunities for girls and women of all ages throughout the County 

Achievement Targets 

1. Co-ordinate a plan for Girls and Women’s Football, working with all key partners 

2. Develop schools coaching programmes and competitions 

3. Support and develop existing and new female leagues 

4. Ensure exit routes are in place from schools to charter standard clubs through the School - 

Club Link programme 

5. Develop a workforce of coaches, officials and volunteers 

6. Provide mentoring support for coaches, officials and volunteers 

7. Support the women’s and girls’ Talent ID programmes 

8. Provide support to Girls Centres of Excellence 

Objective Tactic Achievement Target Responsibility Timescale Finance 

Secure funding to 

continue G&W Football 

Coach Post 

In partnership with SAS 

(County Sports 

Partnership), deliver Girls 

Football Development 

Programme 

To organise 2 

Goalkeeping courses for 

female goalkeepers per 

year 

Investigate potential funding 

pots and opportunities to 

continue G&WFC post 

Support the work of the SAS 

County Sports Partnership 

Business Development Plan 

and to work with Core Team to 

support delivery 

Work with G&WFC to devise 

coaching programme for 

goalkeepers and supply 

specific coaching in the County 

Sustainable female football 

programmes 

Continued development of female 

game in the County 

Continued provision of football to girls 

in schools, clubs and on coaching 

days 

Support to partners on football 

sessions and provision of continued 

opportunities 

Promotion of the work of SAS and 

supporting the work of the delivery plan 

Support and coaching for female 

goalkeepers in the County 

Opportunities for female goalkeeping 

coaches to deliver 

CDM 

G&WFDO 

SAS 

G&WFDO 

Key Partners 

G&WFDO 

G&WFC 

FDA 

Year 1 – Investigation/plans 

and bids submitted 

Year 2 and Year 3 – 

Continuous G&W programmes 

Ongoing 

Year 1 – 2 courses (North and 

South) 


South) 


South)

To Deliver Girls only 

Coaching sessions during 

school holidays in 

partnership with Local 

Authorities 

Continue to deliver and 

develop SFA Mentoring 

Programme for female 

coaches 

To further develop links 

with Girlguiding 

Staffordshire and provide 

footballing opportunities 

for players and leaders 

Contact/work with LA’s to 

provide coaching opportunities 

during school holidays 

Support LA’s football 

development programmes and 

provide local opportunities for 

each District in the County 

Continue to offer Centre of 

Excellence players opportunity 

to become coaches 

Coaching experience 

Discounted courses 

Coaching support (Mentoring) 

Support County events 

Development of festivals on 

local/County basis 

Develop football leadership 

opportunities in Units through 

County 

Organise meetings of local Invitations to all clubs with 

girls clubs in order to set potential to have Under 18s 

up league for players teams to meeting/meetings to 

aged 18 or under discuss relevance/potential of 

league 

Set up administration for 

league and recruit new 

teams for 2007/2008 

Season 

Ensuring all clubs and 

players are aware of 

female football pyramid 

Gain support from local 

leagues/clubs with experience 

of league management. 

Promote benefits of U18 

league and support clubs to 

join league 

Promotion of pyramid on 

Websites, handouts, G&W 

Booklet 

Distribute Girls & Women’sInclude booklet at all 

information booklet 

Local opportunities to gain maximum 

participation 

Links to local clubs for participants 

Continued development of County 

female workforce 

Experiences, qualified coaches 

Continued coaching support 

Exposing football to nearly 10000 

female’s involved with Girlguiding in the 

County 

Opportunities for females t get involved 

and made aware of player pyramid and 

opportunities to get involved with teams 

Links with clubs 

New players into clubs 

Opportunity to gain new leaders and 

volunteers for football 

Potential to lead onto new 

coaches/referees for the County 

Opportunity to help bridge the gap in the 

county between Under 16s football into 

the County Women’s League open age 

football 

League to ensure less fall-out from 

Under 16s to open age football in the 

County and provide younger players 

with opportunity to continue playing post 

16 

Raise awareness of pathways available 

to female players and ensure clubs, 

schools etc have awareness of the 

potential routes their players can go 

through 

Maximum exposure for G&W football in 

promotional events and providethe County and raising awareness for all 

booklet to all school, clubs, opportunities 

volunteers, coaches players to 

make aware of opportunities in 

the County 

G&WFDO 

G&WFC 

SDO’s 

PDM’s 

G&WFDO 

G&WFC 

G&WFDO 

G&WFC 

G&WFDO 

County Sec 

NSGL 

SSYWL 

SCWL 

G&WFDO 

County Sec 

NSGL 

SSWYL 

SCWL 

G&WFDO 

FDA 

G&WFDO 

G&WFC 

FDA 

Year 1 – 8 Coaching days 



Year 1 – 10 New Coaches 



Year 1 – Support links and 

festivals 

Year 2 & 3 – Continued provision 

of opportunities and support 

where required 

Year 1 – Consultation events 

End of Year 2 

Yearly 

Ongoing

Ensure G&W Football in 

included in all 

Development Plans 

submitted to gain CS 

Community Club 

Ensure G&W Football in 

included in all 


submitted to the Football 

Foundation 

Provide regular local 

opportunities for girls aged 

8 - 12 

Work with Clubs and FDO to 

ensure G&W football is part of 

the Community Clubs 

Development Plans and 

provide guidance on how to 

progress the clubs G&W 

sections 

Ensure all bids include G&W 

specific actions and 

support/develop parts of plans 

Liaise with local providers to 

discover current provision 

Develop network of afterschool/coaching 

sessions in 

Districts around the County 

Sustainable G&W sections 

Regular opportunities 

Provision for G&W Football and 

facilities/projects to include this 

Continued sessions for females 

Links to clubs 

Introduction to Player Pathway 

G&WFDO 

FDO 

CDM 

G&WFDO 

FDO 

G&WFDO 

G&WFC 

C/S Clubs 

Ongoing 

Ongoing 

Year 1 – Schools sessions

2. Club Development 

Aim 

To ensure that all clubs have the facility to accommodate female players of all ages and ability, coaches and volunteers and are supportive of their development 

Support the development of all clubs and support the process of becoming a Charter Standard Club at either level (Club, Adult, Development, Community) 


1. 28 New G&W teams 

2. 8 New Charter Standard Community Clubs 

3. School-Club Link projects 

4. Promotion of Charter Standard 

5. Develop Female coaches within clubs 

6. 11 G&W Club Football Foundation applications 


Increase the number of 

girls teams in the North of 

the County 


girls teams in the South of 

the County 

Support the development 

of Community Clubs in 

the County 

Support all new clubs with 

the completion of Junior 

Kit Scheme (JKS) 

applications 

Support all new clubs with 

the completion of Football 

Foundation Small Grants 

Scheme (SGS) 

applications 

School – Club Links 

Schools Coaching 





Coach Education 

As new teams develop and 

look for new kit/equipment, 

encouragement will be 

provided to complete 

applications and application 

form provided 

Provide necessary support 

where required to help new 

teams develop female 

sections. G&WFDO to meet 

with new clubs and work 

through completion of 

application forms 

10 Mini Soccer Teams and 4 11-a-side 

teams 

10 Mini Soccer Teams and 4 11-a-side 

teams 

To work with FDO to develop 8 

Community Clubs 

Ensuring clubs have access to 

necessary kit and equipment to support 

new teams 

Grant aid for new girls/women’s teams 

with the provision of finance to help with 

expenses (Kit/Coaches/Support etc) not 

previously available to the club 

G&WFDO 

G&WFC 

G&WFDO 

G&WFC 

CDM 

G&WFDO 

FDO 

G&WFC 

G&WFDO 

FDA 

G&WFDO 

CDM 

3 Mini Soccer Teams Yr 1 


2 11-a-side Teams Yr 2 








2 Community Clubs Yr 1 



3 teams Yr 1 

5 teams Yr 2 

6 Teams Yr3 

3 applications Yr 1 

4 applications Yr 2 

4 applications Yr 3

Hold in-service training 

events for prospective 

female Charter Standard 

Clubs 

Encourage all female 

clubs to have 1 female 

coach 

Maintain and develop all 

current clubs 

Develop network of SCL 

to ensure girls have exit 

routes from schools 

Ensure G&W football is 

included in all CS Club 


To promote the Women’s 

World Cup 2007 

Liaise with FDO to hold a 

workshop for potential CS 

Clubs 

Coach Education 

Female Coach Mentoring 

Programme 

SCL 

Continue to support clubs 

through provision of educating 

all people and areas of the club 

SCL programmes 

Consultation with clubs and 

FDO 

Hold Festival to incorporate 

World Cup 

Hold World Cup themed 

Coaching days 

Support Promotion with The FA 

1 workshop for prospective CS Clubs 

per season 

1 female coach actively coaching at 

each female club in the County 

Continued clubs and leagues 

Feeder schools for local clubs 

Sustainable clubs throughout the 

County 

Charter Standard clubs providing equal 

opportunities for females through 

developing coaching sessions and 

teams, as well as developing female 

volunteers, coaches and referees. 

Increased number of opportunities 

required 

Raising awareness of the Women’s 

World Cup and making females aware 

of the clubs within the County 

FDO 

G&WFDO 

G&WFDO 

G&WFC 

G&WFDO 

FDO 

G&WFDO 

FDO 

G&WFC 

G&WFDO 

FDO 

CDM 

G&WFDO 

G&WFC 

FDOA 

1 Per Year 

1 Year 1 (Before May 07) 



Year 1 – 20% 

Year 2 – 60% 

Year 3 – 100 % 

Ongoing 

Ongoing 

Ongoing 

August 2007

3. Leagues, Competitions and Small-sided Football 

Aim 

The provision of competitive opportunities for female players and clubs through the sustaining of current leagues and competitions and development of new age groups/opportunities such as 

futsal and open-age football. 


1. Sustain and develop the South Staffordshire Young Womens League 

2. To sustain and develop the North Staffs Girls League 

3. To support and increase the number of teams in the Staffordshire County Women’s 

League 

5. To provide Schools Leagues/Competitions in each District of the County 

6. Hold Annual Schools County Championships 

7. Support District Girls Football Tournaments 

4. Introduce and sustain female only Futsal opportunities in the County 


To attend Counties Girls 

and Women’s League 

Meetings 

To support Girls Leagues 

and the progression into 

11-a-side football 

To hold annual Festival 

for Charter Standard 

female clubs 

To develop Female Futsal 

competitions and leagues 

To attend regular league 

meetings 

To review/develop 

Development plans for all 

leagues and identify ways to 

increase opportunities and 

progress onto 11-a-side 

Invite all Female Charter 

Standard Clubs to participate 

Develop Futsal coaches and 

Referees 

Hold open training sessions for 

teams 

Taster sessions 

Festivals 

Futsal League 

Contact with leagues and their clubs 

Raising awareness of opportunities 

Provide all leagues with a plan to 

support development, promotion and 

increase their numbers of teams, clubs, 

players, volunteers and referees. 

Annual Mini Soccer Festival 

Introduction of Futsal for females and 

development of skill/ability within the 

female game for the County 

G&WFDO 

CDM 

G&WFDO 

FDO 

G&WFC 

County Sec 

G&WFDO 

FDO 

G&WFC 

CDM 

G&WFDO 

FDO 

G&WFC 

Newcastle BC 

4 County Women’s League 

Meetings per Year (12 by end of 

Year 3) 

4 South Staffs Girls League 

Meetings per Year (12 by end of 

Year 3) 

4 North Staffs Girls League 

meetings Per year (12 by end of 

Year 3) 

Review – Year 1 

Consult/Write Development Plans 

– Year 2 

Implement Plans – Year 3 

Annually from Year 1 

Year 1 - Tasters/Coaching and 

festivals 

Year 2 - League start 

Year 3 – Consolidation of League 

and development

To investigate and consult 

Girls and Womens 

Leagues regarding U18 

League 

Development of County 

Under 18s Female 

League 

Provide support and 

Guidance to Girls Centre 

of Excellence League 

Consultation with all Girls and Countywide decision on the impact of an 

Women’s Leagues and arrangeUnder 18 female league 

meeting to discuss potential 

Develop league structure 

Develop league rules and 

committee 

Invitation to teams 

Attend relevant regional 

meetings 

Attend relevant County 

meetings 

Start of County Under 18s Female 

League 

Sustainability of West Midlands Girls 

Centre of Excellence Leagues 

G&WFDO 

County Sec 

G&WFDO 

County Sec 

G&WFDO 

G&WFC 

August – Year 1 

June – Year 2 

Continuous from Year 1 

To put into place League 

Development Plans for all 

Girls and Women’s 

Leagues 

A structured plan of how the 

league can support its 

development and set 

benchmarks and timescales for 

new initiatives e.g. U14 11-aside 

League in North Staffs 

Girls League 

Continued development of leagues and 

raise awareness of how to develop the 

leagues and how to keep them 

sustainable and attractive for new teams 

G&WFDO 

NSGL 

SYWL 

SCWL 

County Sec 

Year 1 – Develop plan with Girls 

Leagues 

Year 2 – Develop plan with 

County Women’s League, Input 

plan for Girls Leagues 

Year 3 – Work with all leagues to 

put plan into action

4. Workforce Development (Staff, Coaches, Tutors, Referees, Volunteers) 

Aim 

To develop a well qualified, sustainable female football workforce for the County to support Girls and Women’s programmes and initiatives, as well as club and volunteer development 


1. 120 Female Qualified FA Level 1 Coaches 



5. 30 Female Qualified Referees 

6. 1 Female FA Level 1 Tutor 

7. 30 Coaches on Staffordshire FA Female Coach Mentoring Programme 

4. 5 Female Qualified FA Level 2 Goalkeeping Coaches 


Organise 2 Female only 

FA Level 1 courses per 

year 


FA Level 2 Course s 


Referee’s course per year 

Progress, develop and 

sustain Female Coach 

Mentoring Programme 

To continue to update and 

produce County female 

coaches audit 

Liaise with FDA and FDO to 

organise 2 Female only FA 

Level 1 courses per year 

Liaise with FDA and FDO to 

organise 2 Female only FA 

Level 2 courses 

Liaise with Referee County 

Training Officer to organise 

courses 

Continue to offer FA Girls 

Centre of Excellence Players 

the opportunity to become 

coaches as part of the 

programme 

G&W Coach to continue to act 

a mentor 

Provide coaching 

opportunities/training to 

coaches 

Develop portfolio for coaches 

Provide questionnaire to all 

females who complete FA 

Coaching course in the County 

40 new FA Level 1 Female Coaches per 

year 

15 new FA Level 2 Female Coaches in 

Year 2 and Year 3 

G&W FDO 

FDO 

FDA 

G&W FDO 

FDO 

FDA 

10 FA Qualified Referees Per Year G&WFDO 

CRDO 

20 qualified female FA Level 1 coaches 

minimum with progression onto FA 

Level 2 in Year 2 

Upto date information regarding female 

coaches in the County and how we can 

work with them 

G&WFDO 

G&WFC 

SC CofE 

G&WFDO Monthly 

40 Level 1 Coaches July 2007 



5 Level 2 Coaches Dec 2007 



10 Female Referees July 2007 



Identify 6 new female coaches – 

Year 1 


Year 2 


Year 3

To support the 

organisation of 1 Level 2 

GK Course per year and 

ensure Females attend 

Investigate and apply for 

funding to support the 

development of female 

coaches and continue to 

develop the County’s 

female coach mentoring 

programme 

Promotion of Level 2 GK 

course to all female coaches 

and ensure all interested 

coaches have access to a 

course 

Investigate available funding 

pots available to support a 

County female coach 

development programme, and 

produce required plans and 

work necessary to support 

intended bids 

Qualified Female Goalkeeping coaches 

for the County 

The development of new qualified 

female coaches 

Provision of mentors and ensuing 

availability of mentors to help produce 

quality coaches 

Support with the costs of facility hire, 

equipment, tutors to provide workshops 

G&WFDO 

FDOA 

G&WFDO 

G&WFC 

FA Tutors 

1 Female Qualified GK Coaches 

Year 1 


Year 2 


Year 3 

Year 1 (Jan – April) Investigate 

and completion of 

applications/bids 

May 07 – Dec 09, use of 

achieved funding to support 

coach development

5. Football in Education 

Aim 

Provide support to all PESSCL programmes with an emphasis on providing opportunities for females in schools and the provision of exit routes for all participants. 

Development of a female teacher workforce who are qualified and who can deliver football to females in schools 


1. School-Club Link Programmes 

2. Development of Girls Only Schools Leagues 

3. Promotion of Charter Standard Schools 

4. 9 Female only JFO Courses 

5. Development of Female teacher mentoring programme 

6. Female specific coaching in Special Schools 


To ensure SFA Schools 

packs includes 

information regarding 

Girls football and help to 

distribute where 

appropriate. 

To support the delivery of 

JFO’s within schools and 

encourage students to 

deliver Girls District 

Football Tournaments to 

link in with Schools County 

Championships 

Produce relevant information to Countywide promotion of G&W football 

be included in pack. Liaise with through schools and the opportunities 

G&WFC and FDA to ensure available to all. 

information is included and 

distributed to schools 

Liaise with PDM’s and SSCo 

Deliver 1 JFO in each SSP 

Support organisation of District 

Girls Tournaments 

Link in Charter Standard Clubs 

9 District tournaments to determine 

participants at SFA County 

Championships 

District JFO courses (3 per year) 

New volunteers 

New players for clubs 

School Club Links 

G&WFDO 

G&WFC 

FDA 

DisC 

G&WFDO 

FDO 

G&WFC 

PDM 

SSCo 

Ongoing 

Year 1 – April 2007 




Girls High School 

Leagues to 1 in each 

District of the County 

To support the running of 

the annual Staffs FA 

Special Schools 

Tournament for Girls 

North and South 

Liaise with PDM/SSP’s to 

develop leagues where 

required 

9 District Girls High School leagues G&WFDO 

PDM 

SSCo’s 

Work with SFA Disability Coaching in Special Schools 

Coaches and Special Schools 2 tournaments per year (One in North 

to provide coaching 

and One in South) 

opportunities and help put plan 

into place to hold annual 

tournaments in North and 

South of County 

G&WFDO 

G&WFC 

DisC 

2 already running 

2 new leagues in Year 1 



Yearly 

2 Tournaments – Year 1 

2 Tournaments – Year 2 

2 Tournaments – Year 3

To deliver in schools 

coaching programme for 

girls in 1 SSP per term 

Provide schemes of work 

for female teachers & 

continued support 

(Mentoring) 

To oversee and coordinate 

each District Girls 

Football tournament for 

schools 

To deliver a female 

specific PESSCL 

programme in each SSP 

To liaise with SSP 

Competition Managers to 

provide regular 

opportunities for Girls in 

schools 

Liaison with SSCo’s to provide 

coaching support to schools 

SCL projects 

Will allow for teachers to 

continue coaching girls after 

G&WFC has finished 

programme. 

G&WFC will also re-visit 

schools to see how teachers 

are doing 

Female only Level 1 

Curricular and Extra Curricular coaching 

Continued provision of girls coaching in 

schools 

Quality coaching in school (FA Qualified 

Staff) 

Support Local Authorities and Competitive opportunities and chance to 

PDM’s with organisation and represent school 

provide support where requires 

Liaison with FDO and CS 

Clubs to develop SCL 

programme specific for girls. 

Support from PDM/SSCo 

Support the work of the 

Competition managers and 

work to provide regular 

opportunities 

Additional coaching opportunities for 

girls and sustainable links into clubs for 

girls from schools 

Competitions/festivals/leagues for 

schools and a more regular contact 

point for schools and better 

management of competitions 

More schools will also receive 

information on what we are hosting and 

will attract more entries 

G&WFC 

SSCo’s 

G&WFC 

SSCo’s 

G&WFDO 

G&WFC 

SDO’s 

PDM’s 

G&WFDO 

G&WFC 

PDM’s 

SSCo’s 

G&W Cubs 

G&WFDO 

CM’s 

PDM’s 

SSCO’s 

Yearly ongoing 

Yearly ongoing 

Year 1 – April 



Year 1 – 3 programmes 



Ongoing from point of CM’s being 

employed

6. Football for Disabled People 

Aim 

To provide support to special schools through the delivery of football and to provide recreational and competitive opportunities for females with disabilities 


1. Opportunities for participants with all types of disability 

2. Create awareness of opportunities available to all 

3. Provide training for coaches to develop awareness of Disability pathways 

5. Development of female only disability coaching sessions 

6. Create provision for curriculum time coaching/competitions 

7. Sustainable female only football teams 

4. Provision of opportunity for Females to play at the Centre of Excellence 


Ensure female coaches in Promotion and organisation of 

the County have access to CDF courses 

the Coaching Disabled 

Footballers course 

Support and develop 

female opportunities at 

Disability Centre of 

Excellence 

Ensure G&W Football is 

represented in SFA 

Disability Development 

Plan 

To deliver 1 programme in 

1 special school per term 

for girls only 

To ensure where females 

involved a G&W coach is 

available 

Promote the value of CDF 

courses to all C/S Community 

Clubs and clubs with female 

disability sections 

Support Coaches at C of E 

Ensure Female coach working 

at C of E 

Provision of coaching 

opportunities 

Support player development 

Consultation with CDM, 

Disability Coaches and SFA 

Disability Focus Group 

Contact special schools to offer 

coaching opportunities and 

support the schools PE 

programmes 

Qualified female coaches 

taking the CDF course and 

ensure females have role 

model 

Qualified CDF coaches 

Increased Disability awareness for 

female coaches 

Continued development of female 

football workforce 

Female only section at Centre of 

Excellence 

Appropriate qualified Female Coach(s) 

running female section 

Representation of the female game 

within the plan and development of 

inclusive opportunities for female 

participants 

Continued opportunities for females in 

special schools to take part in football 

with specific sessions for females only 

Female coaches have opportunity to 

work with disability players and gain 

experience of disability football 

G&WFDO 

FDA 

DisC 

G&WFDO 

G&WFC 

DisC 

G&WFDO 

CDM 

DisC 

SFA Dis Group 

G&WFDO 

G&WFC 

G&WFDO 

G&WFC 

Year 1 – 1 Course 

Year 2 – 1 Course 

Year 3 – 2 Courses 

Year 1 – 

Investigation/Taster/Introductions 

Year 2 – Implement regular 

opportunities 

Year 3 - Ongoing 

Year 1 – Consultation and plan 

development 

Year 2 and Year 3 – 

Implementation of plan 

Year 1 – Coaching in 4 schools 



Year 1 – SFA Coach Support 

Year 2 & 3 – Support female 

teachers to gain coaching badges

Support Female Disability 

sections at Community 

Clubs 

Review Development plans 

and work with clubs to deliver 

Work with new clubs to ensure 

development planes are 

inclusive for female participants 

with disabilities 

Continued opportunities for players with 

disabilities at clubs and provision for 

female only sections 

G&WFDO 

FDO 

DisC 

G&WFC 

Year 1 – Review Development 

Plans 

Year 2 & 3 - Support clubs to 

work to their targets 

7. Race Equality 

Aim 

To promote, encourage and Increase the opportunities for females across BME communities through playing, coaching ,officiating and administering football 


1. Ensure all activities are inclusive and accessible for BME communities 

2. Support G&W Clubs to ensure of inclusive opportunities 

3. Provision of BME coaching programmes and ensure their sustainability 


To support SFA Race 

Equality meetings 

To ensure G&W Football 

is included in SFA Race 

Equality Development 

Plan 

To develop coaching 

programmes in Priority 

areas of Staffordshire for 

BME participants 

To be a member of SAS 

Equality Group and 

provide support and 

guidance 

To support Female clubs 

consisting of majority 

BME players 

Ensure attendance at all 

meetings where possible 

Provide agenda items 

Consultation with key 

individuals/partners 

Consultation with BMECo and 

local groups to prioritise 

delivery 

Attend relevant meetings and 

ensure Football has a voice 

Provide support through 

Coaching opportunities, 

promotion of Charter Standard, 

SCL, links with local 

communities 

Development of female opportunities 

Specific plan for female opportunities 

regarding BME participants 

Inclusive opportunities for BME females 

Support to SAS Equity Group and 

networking with key partners 

Support to clubs with BME players and 

looking to develop sustainable 

opportunities to continue their 

participation 

G&WFDO 

BMECo 

G&WFC 

CMD 

G&WFDO 

BMECo 

G&WFDO 

BMECo 

G&WFC 

G&WFDO 

BMECo 

G&WFDO 

G&WFC 

BMECo 

Ongoing 

To attend Quarterly meetings 

Year 1 – May 2007 

Year 2 – May 2008 

Year 3 – May 2009 

Year 1 – 4 Meetings 



Ongoing

8. Social Inclusion 

Aim 

Gain further understanding on inclusion issues throughout the County and develop sustainable partnerships to provide footballing opportunities within different sections of the community 


1. To promote Womens and Girls football in all activities 

2. Develop action plan to support the delivery of football development outcomes 

3. Provision of female opportunities 


Provision of opportunities 

for Girls and Women from 

deprived areas 

Working in partnership with 

YOT 

Developing opportunities for 

girls in Children’s Homes 

Developing opportunities for 

Young Mum’s in the County 

Review local statistics 

Consult Local Authorities 

Provide local opportunities 

Provide local opportunities 

where YOT see as suitable 

Develop relationships with 

key people 

Identify appropriate groups 

and research possibilities for 

providing football 

Identify appropriate groups 

and research possibilities for 

providing football 

6 sessions provided in areas of 

deprivation for females 

Coaching sessions/opportunities 

provided for females 

Opportunities for participants who may 

not have anything else 

Promote exercise 

Opportunities for participants who may 

not have anything else 

Promote exercise 

G&WFDO 

G&WFC 

LA’s 

G&WFDO 

G&WFC 

G&WFDO 

G&WFC 

LA’s 

County Council 

G&WFDO 

G&WFC 

LA’s 

County Council 

Year 1 – 2 sessions 



Ongoing once partnerships 

established 

Year 1 – Identify possible 

coaching opportunities 

Year 2 & 3 – Provision of 

opportunities and build 

sustainable links 

Year 1 – Identify possible 

coaching opportunities 

Year 2 & 3 – Provision of 

opportunities and build 

sustainable links

9. Health 

Aim 

To gain further understanding regarding relevant health agencies and develop partnerships to support the delivery of Football Development Programmes 


1. Raise awareness of positive impact football has on health 

2. Ensure healthy lifestyles is promoted in association with football 


To investigate relevant 

possibilities regarding G&W 

Football and links with 

Health agencies 

To develop partnerships to 

raise health awareness for 

females 

To provide health 

opportunities for female 

footballers 

Promote the work of healthy 

lifestyles and how football 

can support initiatives 

Promote Healthy Eating 

through football 

Research what health 

agencies operate through 

the County and what they 

are looking to achieve and 

how football can support 

these 

Develop links with providers 

who can offer specialist 

support to players and 

promote the values of 

exercise through appropriate 

opportunities 

Develop links with health 

clubs/leisure centres to 

support specific sessions for 

additional training and 

conditioning for females. 

Engage with Staffs Uni to 

identify opportunities 

Supporting 

national/regional/local 

promotions and initiatives as 

well as introducing football at 

various events/festivals to 

show how the two are linked 

Support 

national/regional/local 

promotions and initiatives as 

well as promoting football at 

various events 

Promotion of both Health and how 

football can improve this 

Promotion of the values of regular 

exercise and how it can be proactive in 

healthy lifestyles 

Continued development of players away 

from the pitch/training ground 

Raised awareness of Health 

Need for opportunities (Coaching 

sessions etc) 

Show how football has a positive impact 

on a persons health 

Raised awareness of Healthy eating and 

how the requirements of a healthy diet 

in relation to football. 

G&WFDO 

G&WFDO 

LA’s 

Staffs Uni 

G&WFDO 

G&WFDO 

G&WFDO 

Year 1 – Investigation 

Year 2/3 – Implementation of 

health & football initiatives 

Ongoing 

Year 1 – Development of 

activities/session to support he 

development of players health 

Year 2&3 Continuation of health 

sessions and development of 

health schemes 

Ongoing support to initiatives 

from the FA/other agencies 

Ongoing support to initiatives 

from the FA/other agencies

10. Communications & Marketing 

Aim 

To actively promote and market all opportunities available for females in the County to get involved within football and promote the work of Staffordshire FA Football Development Team 

Support the work of the FA and to provide support to campaigns, promotions and good practice. 


1. Increase awareness of G&W Football in the County 

2. To promote the work of clubs, volunteers, coaches in the County 

3. Provide the FA with Good Practice news stories 


Produce and update G&W 

Football Information booklet 

Distribute G&W Information 

Booklet 

Promote all G&W Clubs and 

information on SFA website 

and in ‘Net’ 

Promote all G&W Clubs and 

information on SAS website 

To ensure The FA.com 

receive good practice news 

regarding G&W football 

Liaise with local clubs 

Develop booklet and update 

regularly 

Work with professional 

printers to produce booklet 

Include in Schools Packs, 

mail outs, coaching days 

Request updates from SFA, 

clubs, partners 

Request updates from SFA, 

clubs, partners 

Request quarterly good 

practice reports from local 

clubs/projects/SFA work 

Continued promotion of G&W 

opportunities in the County 

Also used to promote good practice 

examples from the County 

Continued promotion of G&W 

opportunities in the County 

Also used to promote good practice 

examples from the County 

Overall promotion of G&W football and 

creation of information source for clubs, 

volunteers, players, coaches, referees 

etc 

Overall promotion of G&W football and 

creation of information source for clubs, 

volunteers, players, coaches, referees 

etc 

Overall promotion of G&W football in 

Staffordshire and promotion of the work 

of SFA Development Team 

G&WFDO 

FDOA 

G&WFDO 

G&WFC 

FDOA 

G&WFDO 

FDOA 

County Sec 

G&WFDO 

SAS 

FDOA 

County Sec 

G&WFDO 

G&WFC 

Review and Update every 12 

months 

Ongoing 

Ongoing 

Ongoing 

Year 1 – 2 Items 

Year 2 – 2 Items 

Year 3 – 2 items

Template A Sports Development Planning. - Sport Across Staffordshire

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