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DRIVIN G ROWTH - Dr. Reddy's

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68<br />

management discussion<br />

and analysis<br />

best equipped to exploit these developments<br />

— such as creating gene based drugs starting<br />

from gene sequencing to analysis and<br />

interpretation to drug development.<br />

Over the last five years, there has been an<br />

attitudinal change among a section of<br />

Indians, who are now spending more on<br />

healthcare. According to the Insurance<br />

Regulatory and Development Authority<br />

(IRDA), the Indian healthcare industry has<br />

the potential to show the same exponential<br />

growth that software has shown in the past<br />

decade. Further, only 10 per cent of the<br />

market potential has been tapped till date —<br />

and market studies indicate the possibility of<br />

achieving 35 per cent growth in the coming<br />

years.<br />

A big opportunity for the industry arises<br />

out of the privatisation of the insurance<br />

segment. There is a vast insurable population<br />

in India — given that only 2 million people,<br />

or 0.2 per cent of the total population, are<br />

covered under Mediclaim. According to a<br />

recent study, there are 315 million<br />

potentially insurable lives in the country. This<br />

should translate into supporting larger<br />

healthcare and pharmaceutical spends.<br />

THREATS<br />

CURRENTLY, ONLY PROCESS patents<br />

are recognised in India. However, by virtue of<br />

India being a member of the World Trade<br />

Organisation (WTO), India has recently passed<br />

legislation to recognise product patents from<br />

2005. This does not affect a discovery-based<br />

company like <strong>Dr</strong>. Reddy’s. However, it will<br />

affect companies that survive only on reverse<br />

engineering. Recognising this fact, some<br />

Indian companies are now stepping up their<br />

research activities to make themselves more<br />

self-sufficient in product development. How<br />

many of them actually develop the R&D<br />

capabilities to contest in the new regime<br />

remains to be seen.<br />

The <strong>Dr</strong>ug Price Control Order (DPCO)<br />

continues to play an active role in the<br />

industry. Sometimes, the pricing authority<br />

arbitrarily sets prices of drugs that fall within<br />

its ambit without giving due consideration<br />

even to the costs of production. This leaves<br />

manufacturers with low margins and, hence,<br />

less funds to invest in world class<br />

manufacturing facilities and R&D activities.<br />

The silver lining is that the span of drug price<br />

control has been substantially reduced in<br />

2001-02. However, since the <strong>Dr</strong>ug Price<br />

Controller is a pure administrative authority<br />

subject to the pressures of government, this<br />

could just as easily be reversed.<br />

All said and done, most Indian<br />

pharmaceutical companies lack the facilities<br />

and resources to develop a molecule, conduct<br />

trials and then launch the product. Indian<br />

companies will thus have to depend on their<br />

international peers to undertake the more<br />

expensive clinical trials and product<br />

launches. Hence, the gains from R&D could<br />

DR. REDDY’S LABORATORIES LTD. | MANAGEMENT DISCUSSION AND ANALYSIS | ANNUAL REPORT 2001-2002

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