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DRIVIN G ROWTH - Dr. Reddy's

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48<br />

management discussion<br />

and analysis<br />

products compete with each other in mass<br />

consumer markets with powerful<br />

underlying growth. And, while generics<br />

constitute a very large and rapidly growing<br />

market throughout the world, it is occupied<br />

by distinctly different pharmaceutical<br />

players. There are hardly any international<br />

companies that are strong in both new drug<br />

discovery and in generics.<br />

Not surprisingly, therefore, the global<br />

pharmaceutical industry continues to<br />

remain one of the largest creators of<br />

shareholder value.<br />

The five major universal drivers to the<br />

growth of the pharmaceutical industry over<br />

the short to medium term are:<br />

A NALYSIS in progress at diagnostics division on Chromatograph<br />

■ DEMOGRAPHICS Increased life span<br />

has begun to show up in the growth of old<br />

age diseases and concomitantly greater<br />

pharmaceutical spends in some OECD<br />

countries such as Japan, Italy and Spain. This<br />

is bound to spread to the rest of the world.<br />

■ DIET AND LIFESTYLE The change to<br />

high-refined carbohydrate-based diets<br />

coupled with relatively sedentary, low-activity<br />

lifestyle are leading to a significant growth in<br />

the risks of cardio-vascular, diabetic and<br />

oncological and other life-style related<br />

diseases — which are increasing the demand<br />

for certain categories of medicine.<br />

■ DIAGNOSTICS Greater testing of risk<br />

factors (prognostic testing) and sophisticated<br />

diagnostics testing based on genetics,<br />

proteomics and molecular cell biology will<br />

explode over the next decade, and are likely<br />

to become a major driver for the<br />

pharmaceutical industry.<br />

■ NEW DRUG DISCOVERY The pace of<br />

new drug discovery is not expected to abate<br />

in the near future. Innovative drugs will<br />

continue to command attractive prices even in<br />

markets where cost-containment is an issue,<br />

and they will be able to create new markets.<br />

■ HEALTHCARE COST CONTAINMENT<br />

The need to contain costs is often mentioned<br />

as threat to the healthcare industry. This need<br />

not be so for pharmaceuticals. R&D-driven<br />

DR. REDDY’S LABORATORIES LTD. | MANAGEMENT DISCUSSION AND ANALYSIS | ANNUAL REPORT 2001-2002

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