DRIVIN G ROWTH - Dr. Reddy's

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dr. reddy’s foundation
MORE THAN PHILANTHROPY
HE DR. REDDY’S
FOUNDATION was started in
T
1996 as an innovative experiment
in poverty alleviation, targeted at
economically vulnerable children, youth
and women who run households. The
Foundation has grown impressively, in
terms of its development philosophy,
financial size and impact. It has become an
effective agent of Dr. Reddy’s social
commitment and its sound operational
principles have attracted support from the
best of the national and worldwide
development organisations—CRY, UNICEF,
UNDP-USAID, Plan International and the
Aga Khan Foundation-European
Commission.
The Foundation is distinguished by its
paradigm for business-government-citizen
partnership. It has increased its impact over
the last six years evolving approaches that
act as force–multipliers of its initiatives.
These are: moving from charity to
philanthropy; from cheque writing to
mentoring; from direct action to
collaborative change management; from
providing to building an enabling
environment. It is also committed to
concurrent public audit.
The foundation has received, over six
years, Rs. 7.0 crores from Dr. Reddy’s
Laboratories to support core costs and seed
support to new programs. Nearly Rs. 5.0
crores have been invested by non
Dr. Reddy’s sources for direct program
costs, from UNICEF, , UNDP-USAID, Plan
International and the AKF-European
Commission.
GUIDING PRINCIPLES
The philosophy evolved by the Dr. Reddy’s
Foundation guides its work ways, and has
three pillars.
They are:
1 CATALYSE CHANGE by innovating a
program or identify a target area, such as a
new-economy oriented livelihood program for
school drop-outs. In general, the Foundation
DR. REDDY’S LABORATORIES LTD. | DR. REDDY’S FOUNDATION | ANNUAL REPORT 2001-2002