Peru FoodNews 2010 - GBR

22
A Global Business Reports publication
A Global Business Reports publication
23
Expoalimentaria: THE FAIR THE PERUVIAN INDUSTRY NEEDED
When the decision was
taken to organize a fair where
producers and professionals
of the Peruvian food sector
could meet, perhaps not many
people anticipated such a
success. The first edition of
Expoalimentaria, held last
year in Lima, attracted nearly
200 Peruvian exhibitors and
8,000 visitors. There was
definitely a latent need for
such a gathering in a sector
that is taking off.
“Expoalimentaria 2009
beat everyone’s expectations.
We attracted buyers from
all around the world, and
for 2010 the exhibition area
will be larger, there will be
more information and more
visitors will attend,” enthuses
Juan Varilias, President of
the Exporters Association
(ADEX) in charge of the organization. For the second edition
of the fair that will take place in Lima from the 22nd to the 24th
of September, the exhibition area will nearly double last year’s
(from 6,600 square metres to 12,000) to welcome 14,000 visitors,
and the number of non-Peruvian exhibitors will increase tenfold;
from 10 to 100. The organizers expect over 700 international
buyers to attend. “The idea is to transform Expoalimentaria into
a regional fair that will allow companies from all over Latin
America to gain visibility, replicating what has been done at
other fairs like SIAL and Alimentaria,” Varilias explains. This
would not have been possible without a joint industry effort,
something relatively new in the Peruvian food industry: “The
good thing is that Peruvian exporters are increasingly working
together to promote not just their individual companies, but the
country as a whole. The fair is led by ADEX, but it involves
many other institutions and governmental bodies”.
For Manuel Portugal, ADEX Central Export Manager and the
man in charge of the fair: “The emphasis is on having a diversified
offer of products, equipment and services, and with high levels
of innovation. With the presence of key importers, decisionmakers
and professionals of the Peruvian and international food
industries, Expoalimentaria positions itself as a great platform
of opportunities to do business”.
Within the fair’s framework, there will be a number of
international seminars, such as the International Convention
of Organic Products, the National Aquiculture Convention,
the International Seminar on Fresh and Processed Fruits and
Vegetables and an Innovations Hall. There will also be a
gastronomic festival, something not to be missed when Peruvian
cuisine is involved.
Acknowledgements
This report was compiled and written by
Alfonso Tejerina (alfonso@gbreports.com),
Marina B. Falcó (mfalco@gbreports.com),
Sharon Saylor (ssaylor@gbreports.com) and
Tom Willatt (twillatt@gbreports.com), of
Global Business Reports (www. gbreports.com)
Special thanks to:
Global Business Reports also thanks all
of the following companies and institutions
for participating in this report:
AGAP, Agrícola Cerro Prieto, Agrodata
Peru, Agroindustrias AIB, Agroindustrias
Josymar, Agromar Industrial, Agronegocios
Génesis, Ajegroup, Alicorp, Alitecno, Avo
Peru / Tal S.A., Bodegas Viñas de Oro,
Café Perú, Camposol, Cerper, Chocolates
Helena, Cocla, Consorcio Joaquín,
Danper, DB Shenker, Dexim, DHL, Eco
Acuícola, Frutos Tongorrape S.A., Gam
Corp, Gandules, Global Alimentos, Gloria,
Granotec, Hayduk, Icatom, Inka Crops,
Interbank, Inversiones Perú Pacífico,
Inversiones Prisco, Iny S.A., Junta Nacional
del Café (Coffee National Committee),
La Hanseática, Laive, Lima Chamber
of Commerce, Metalpren, Ministry of
Agriculture, Montana, NB Tealdo, Nutreina,
Olivos del Sur, Perales Huancaruna,
Peruplast, Peruvian Nature, Phoenix Foods,
Piscifactorías de los Andes, Procesadora
SAC, Producciones y Distribuciones Andina,
Productos Alimenticios Tresa, PromPerú,
Ransa, Seafrost, Selva Industrial, Sensoria,
Snacks Crickets, Sociedad Agrícola Virú,
Tecnológica de Alimentos, Terminales
Portuarios Euroandinos – Paita Port, TWS
Photo on this page is courtesy of Camposol.
Cover photos are courtesy of Dexim, Camposol and ADEX.
This report on Peru was prepared by Global Business Reports
and was distributed along with FoodNews.
For further information please contact info@gbreports.com