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Innovation, Evolution and Growth Chemical Industry in ... - GBR

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A Global Bus<strong>in</strong>ess Reports Publication, presented with <strong>Chemical</strong> Week<br />

A Global Bus<strong>in</strong>ess Reports Publication, presented with <strong>Chemical</strong> Week<br />

here: the security of <strong>in</strong>tellectual property<br />

<strong>and</strong> the speedy execution of the project.”<br />

Japanese manufacturers have had a<br />

particularly long <strong>and</strong> productive history<br />

<strong>in</strong> S<strong>in</strong>gapore. Help<strong>in</strong>g to kick-start<br />

the <strong>in</strong>dustry <strong>in</strong> the 1980s as an <strong>in</strong>itial<br />

<strong>in</strong>vestor <strong>in</strong> PCS, Sumitomo <strong>Chemical</strong> has<br />

cont<strong>in</strong>ued to <strong>in</strong>vest heavily <strong>in</strong> S<strong>in</strong>gapore.<br />

In March 2008 the company started<br />

operation of their third MMA monomer<br />

plant <strong>and</strong> second MMA polymer facility<br />

<strong>in</strong> the city state.<br />

As Mr. Masaki Shima, Manag<strong>in</strong>g<br />

Director of Sumitomo <strong>Chemical</strong><br />

S<strong>in</strong>gapore elaborates: “S<strong>in</strong>gapore is our<br />

most important centre. The level of the<br />

technology is advanc<strong>in</strong>g year by year<br />

<strong>and</strong> markets are exp<strong>and</strong><strong>in</strong>g. The coverage<br />

of these markets is very important for<br />

us. So S<strong>in</strong>gapore will be the core of the<br />

Sumitomo <strong>Chemical</strong>s’ future bus<strong>in</strong>ess<br />

expansion, not only for petrochemicals,<br />

but for other chemicals also.”<br />

The Mitsui <strong>Chemical</strong>s Group has<br />

been actively exp<strong>and</strong><strong>in</strong>g its bus<strong>in</strong>ess <strong>in</strong><br />

S<strong>in</strong>gapore for more than 40 years s<strong>in</strong>ce the<br />

Group established itself as an adhesives<br />

manufacturer <strong>in</strong> the country <strong>in</strong> 1966. In<br />

the late 1990s, to support its bus<strong>in</strong>ess<br />

operations <strong>in</strong> Asian markets <strong>and</strong> meet<br />

grow<strong>in</strong>g dem<strong>and</strong>, Mitsui <strong>Chemical</strong>s made<br />

large-scale <strong>in</strong>vestments <strong>in</strong> S<strong>in</strong>gapore<br />

for phenol, bisphenol-A, <strong>and</strong> elastomers<br />

production facilities. The company<br />

attributes its success <strong>in</strong> the country to<br />

S<strong>in</strong>gapore’s world-class procurement<br />

sources, port facilities, logistics <strong>and</strong><br />

human resources.<br />

Jurong Isl<strong>and</strong>’s <strong>in</strong>tegrated facilities <strong>and</strong><br />

services, requir<strong>in</strong>g less <strong>in</strong>itial <strong>in</strong>vestment,<br />

have also attracted a range of smaller<br />

manufacturers. One of the pioneers on<br />

the Isl<strong>and</strong> was Italian metal stearates<br />

manufacturer Faci, who opened a plant <strong>in</strong><br />

2000 to serve its grow<strong>in</strong>g number of Asia<br />

Pacific <strong>and</strong> Middle Eastern customers.<br />

The experience has been overwhelm<strong>in</strong>gly<br />

positive for the company, which has<br />

chosen to enter <strong>in</strong>to several further phases<br />

of <strong>in</strong>vestments. Indeed the plant has<br />

started production of calcium <strong>and</strong> z<strong>in</strong>c<br />

stearate water based dispersions <strong>and</strong> is<br />

currently responsible for around 25% of<br />

the company’s manufactur<strong>in</strong>g bus<strong>in</strong>ess.<br />

Despite so many positives, S<strong>in</strong>gapore<br />

is fac<strong>in</strong>g significant challenges as<br />

a manufactur<strong>in</strong>g dest<strong>in</strong>ation. With<br />

the Middle East diversify<strong>in</strong>g <strong>in</strong>to<br />

petrochemical production <strong>and</strong> both Ch<strong>in</strong>a<br />

<strong>and</strong> India develop<strong>in</strong>g their capabilities,<br />

the country is no longer the only regional<br />

choice. Significant <strong>and</strong> grow<strong>in</strong>g local<br />

markets <strong>in</strong> India <strong>and</strong> especially Ch<strong>in</strong>a<br />

make them strong location choices, while<br />

the Middle East, with a ready supply of<br />

cheap feedstock, offers considerably<br />

cheaper production. Furthermore, as the<br />

region <strong>in</strong>dustrializes, <strong>in</strong>tegrated facilities<br />

offer<strong>in</strong>g similar advantages to those <strong>in</strong><br />

Jurong Isl<strong>and</strong>, are likely to be <strong>in</strong>troduced.<br />

Recogniz<strong>in</strong>g these threats the<br />

government is seek<strong>in</strong>g to capitalize on<br />

its exist<strong>in</strong>g chemical eco-system <strong>and</strong><br />

<strong>in</strong>frastructure <strong>and</strong> play to its strengths.<br />

While the country cannot compete when<br />

it comes to commodity chemicals, it<br />

is aim<strong>in</strong>g to use its advantages to add<br />

value <strong>and</strong> develop its specialty offer<strong>in</strong>gs.<br />

M<strong>in</strong>ister for Trade <strong>and</strong> <strong>Industry</strong>, Mr. Lim<br />

Hng Kiang, outl<strong>in</strong>ed this strategy <strong>in</strong> a<br />

speech dur<strong>in</strong>g Jurong Isl<strong>and</strong>’s reclamation<br />

completion ceremony: “We <strong>in</strong>tend to<br />

achieve a critical mass of feedstock, move<br />

to higher value chemical cha<strong>in</strong>s which<br />

produce specialty chemicals <strong>and</strong> advanced<br />

materials, <strong>and</strong> partner companies <strong>in</strong><br />

develop<strong>in</strong>g new chemical products.”<br />

Underp<strong>in</strong>n<strong>in</strong>g the government’s plans<br />

<strong>and</strong> provid<strong>in</strong>g the critical feedstock are<br />

the upcom<strong>in</strong>g major new <strong>in</strong>vestments<br />

from ExxonMobil <strong>and</strong> Shell. Due for<br />

completion early this year, the Shell<br />

Eastern Petrochemicals Complex (SEPC)<br />

will be the company’s largest fully<br />

<strong>in</strong>tegrated ref<strong>in</strong>ery petrochemicals hub.<br />

The facility will produce 800,000 tonnes<br />

per annum (tpa) of Ethylene, 750,000 tpa<br />

of Mono-ethylene-glycol, 155,000 tpa<br />

of Butadiene, 450,000 tpa of Propylene<br />

<strong>and</strong> 230,000 tpa of Benzene. Com<strong>in</strong>g on<br />

stream next year ExxonMobil’s expansion<br />

will offer two units produc<strong>in</strong>g 650,000<br />

tpa each of Polyethylene, 450,000 tpa of<br />

polypropylene, 300,000 tpa of specialty<br />

elastomers, 340,000 tpa of benzene from<br />

an aromatics unit, a 125,000 tpa oxoalcohol<br />

unit expansion <strong>and</strong> 80,000 tpa of<br />

additional paraxylene.<br />

The net result will be an <strong>in</strong>crease <strong>in</strong><br />

S<strong>in</strong>gapore’s total ethylene output from<br />

2 million tpa to 4 million by next year.<br />

With<strong>in</strong> the <strong>in</strong>tegrated context of Jurong<br />

Isl<strong>and</strong>, the new feedstock will be available<br />

for use <strong>in</strong> a wide range of applications. As<br />

Mr. Derk Jan Hartger<strong>in</strong>k, Manufactur<strong>in</strong>g<br />

Director of ExxonMobil’s S<strong>in</strong>gapore<br />

<strong>Chemical</strong> Plant observes: “By hav<strong>in</strong>g a<br />

chemical complex <strong>in</strong>tegrated with the<br />

ref<strong>in</strong>ery, we can optimize the value of the<br />

ref<strong>in</strong>ery streams <strong>and</strong> we can also optimize<br />

the value of the products that the chemical<br />

plant makes. The other advantage is that<br />

we can <strong>in</strong>tegrate all the services we have.<br />

So the cost-basis that we have becomes<br />

much more competitive due to the large<br />

scale of our operations.”<br />

The imm<strong>in</strong>ent availability of<br />

competitively priced new feedstocks<br />

<strong>in</strong> comb<strong>in</strong>ation with the country’s<br />

numerous benefits looks set to ensure that<br />

manufactur<strong>in</strong>g rema<strong>in</strong>s competitive <strong>and</strong><br />

the location attractive. Indeed, the country<br />

has already succeeded <strong>in</strong> attract<strong>in</strong>g a<br />

significant new player. In January this<br />

year LANXESS confirmed that it will<br />

be build<strong>in</strong>g a new butyl rubber facility<br />

<strong>in</strong> S<strong>in</strong>gapore. Produc<strong>in</strong>g 100,000 tpa, the<br />

plant, located on Jurong Isl<strong>and</strong>, represents<br />

a 573 million USD <strong>in</strong>vestment. In a strong<br />

<strong>in</strong>dication that the market is recover<strong>in</strong>g,<br />

the company has also committed to<br />

complete the project two years ahead of<br />

schedule to meet grow<strong>in</strong>g dem<strong>and</strong>.<br />

The move is a boost for the government’s<br />

new strategy <strong>and</strong> a recognition of the<br />

country’s importance <strong>in</strong> the region.<br />

Accord<strong>in</strong>g to S<strong>in</strong>gapore Manag<strong>in</strong>g<br />

Director, Ian Wood: “LANXESS<br />

considers S<strong>in</strong>gapore as a cornerstone of<br />

its global growth strategy. Butyl rubber<br />

is a premium product that fits <strong>in</strong> with the<br />

long-term strategy of Jurong Isl<strong>and</strong> <strong>in</strong><br />

terms of push<strong>in</strong>g the chemical <strong>in</strong>dustry<br />

of S<strong>in</strong>gapore up the value cha<strong>in</strong>, from<br />

petrochemicals to specialty chemicals.”<br />

While production costs alone may<br />

be cheaper elsewhere, S<strong>in</strong>gapore can<br />

cont<strong>in</strong>ue to compete competitively when<br />

the overall costs are taken <strong>in</strong>to account.<br />

With the latest technology <strong>in</strong> place <strong>and</strong><br />

an efficient workforce, plants based <strong>in</strong><br />

S<strong>in</strong>gapore can be particularly efficient.<br />

“We believe that the productivity levels<br />

seen here are amongst the highest <strong>in</strong> the<br />

world.” Confirms Mr. Steve Stilliard, Vice-<br />

President of Huntsman’s Performance<br />

Products division <strong>in</strong> Asia Pacific.<br />

Establish<strong>in</strong>g a plant <strong>in</strong> 2007, Huntsman<br />

chose S<strong>in</strong>gapore as their manufactur<strong>in</strong>g<br />

<strong>and</strong> regional distribution base for<br />

surfactants for the clean<strong>in</strong>g <strong>in</strong>dustries,<br />

agro-chemicals <strong>and</strong> m<strong>in</strong><strong>in</strong>g as well as<br />

polyetheram<strong>in</strong>es for use <strong>in</strong> coat<strong>in</strong>gs <strong>and</strong><br />

res<strong>in</strong>s. Like many players, the company

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