central route to persuasion - Sozialpsychologie
central route to persuasion - Sozialpsychologie
central route to persuasion - Sozialpsychologie
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Resistance <strong>to</strong> <strong>persuasion</strong><br />
Reactance is an increase in resistance <strong>to</strong><br />
<strong>persuasion</strong> when the communica<strong>to</strong>r‟s efforts <strong>to</strong><br />
persuade are obvious. Techniques for building<br />
up resistance include forewarning and the<br />
inoculation defence. In recent years,<br />
manufacturing companies have used inoculating<br />
media releases <strong>to</strong> shore up consumer loyalty.<br />
Social Psychology
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