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, ' | RESEARCH for BUREAU! MODERN THEATRE PLANNERS! ENROLLMENT FORM FOR FREE INFORMATION j The MODERN THEATRE PLANNING mSTITUTE 825 Van Brunt Blvd. Kansas City 24, Mo. n Other Subjects Theatre Seating Capacity Address City State Signed.. I 12-6-52 : Gentlemen: ; Please enroll us in your RESEARCH BUREAU j to receive information regularly, as released, on ; the following subjects for Theatre Planning: ; n Acoustics D Lighting Fixtures j D Air Conditioning Q Plumbing Fixtures Architectural Service Projectors S n "Black" Lighting q Projection Lamps ; n Building Material g Seating • n Carpels j-| gj^^^ ^^ Marquees j * n Coin Machines , „ . . Sound Equipment ; n Complete Remodeling j „ TN . Television ; n Decoratmg • D Drink Dispensers Theatre Fronts j n Drive-In Equipment Q Vending Equipment : j Big Palmer Park to Try Special Art Film Policy DETROIT—Opening of the largest house ever to run regularly on an art policy is planned within a few weeks by Irving Teicher for the Palmer Park. The latter is a 1,202 seat theatre on Hamilton avenue in the north end suburb of Highland Park, which was closed a month ago by Raymond Schreiber, head of Midwest Theatres, who has operated it on a subsequent run policy since the house was opened in the thirties. Two other theatres are currently on an art film policy—the Studio, located about two miles from the Palmer Park, and the Coronet on the far east side. Both are much smaller houses, having 396 and 595 seats, respectively. Teicher has been in the special films and concert promotion business for a number of years, and at one time was a partner in the Studio. General renovation is being planned for Palmer Park. The policy will include weekly art exhibitions, lectures and chamber music programs. Detroit Telenews Not Shifting to Art Films DETROIT—The experimental booking of a full-length feature for the first time in its 15 years of operation does not mark a change of policy for the Telenews Theatre, according to Norman F. Wheaton, managing director. The house has generally played newsreels and shorts subjects in a carefully tailored program designed to meet the tastes of the special audience built up for this house. The current booking is "Jungle Headhunters," being shown in its entirety. In the past, some full-length films have been booked, but have usually been shown in edited form, selecting the portions which fitted into a general news type program. A report that the Telenews would switch to an art film policy was vigorously denied by Wheaton. Downtown Detroit has been without an art house since the Cinema closed last winter, and the field appears invitingly open. Among suburban theatres, the Coronet and Studio, and occasionally the Ki-im in Highland Park, play art films. 'Vadis' Multiple Booking Is Success in Detroit DETROIT—A composite gross of $50,000 was turned in for the week ending last Saturday (22) by five subsequent run suburban houses playing "Quo Vadis" on an exclusive area basis, according to Frank J. Downey, manager for MGM. The returns proved so ^ .'atisfactory that four of the houses—the Mel, ' Fisher, Woods and Norwest, operated by United Detroit Theatres—decided to hold the picture for a full second week, including the big Thanksgiving holiday. Opening of the second week at the four houses was 73 per cent of the figure rolled up on the preceding opening Sunday, indicating unusual staying power in this booking. The film was awarded to the five houses on a bidding basis. Only one theatre, the RKO Uptown, of the quintet, failed to hold the film, making room for other attractions booked. Cleveland Holiday Business on Upgrade Cleveland—The Thanksgiving holiday business was very good in the downtown Cleveland area, circuit heads report. They also report attendance in their outlying suburban theatres and in those in neighboring areas was away above that of the last two years. Good weather was one reason for this condition. For the past two years Thanksgi\'ing day was marked by heavy snowstorms. Ballroom Fight With TV Deserves Theatre Help DETROIT—Exhibitors may be able soon to join forces with the ballroom operators in a mutual battle for a fair share of con- • tinued public interest against the new enemy, television. A proposal for a national institutional campaign aimed to build back ballroom business by a frank attack on television • is being made by Don Pablo, well-known recording orchestra leader now at the Graystone ballroom here. While Pablo's idea is strictly to revive the interest in dancing, he , believes in hitting at the weaknesses of television, and on that front motion exhibitors join forces and may have an opportunity to establish common ground and a stronger com- petitive attack. i Pablo's proposal, being presented to the National Ass'n of Ballroom Operators, is toj adopt a slogan, "You Can't Dance to Tele-' vision" and plug it repeatedly. How Christmas Seals help save lives Successful methods of treatment make it more important than ever to find the 150,000 "unknown" cases of tuberculosis-and to find them early. Mass X-ray campaigns to findXB in time are part of the work your Christmas Seal dollars help support. Remember, no one can be "cured" until treated . . . and no one can be treated until the disease is discovered. Send in your contribution today. Buy Christmas Seals 1 Poslagc-paid reply cards for your further convenience in obtaining information are provided in The MODERN THEATRE Section, published with the first issue of 'och month. "The Plains of Abraham," a historical novel by James Oliver Curwood, has been purchased for U-I release. Because of the importance of this space BOXOFFICE messase, contributed by 90 BOXOFFICE :: December 6, 195;M[3s,,
I "Has ' 1 Beacon i Uetcr I Ktnmorc—The i Seen 1 In I HARTFORD—"Pony j Promoter" I relatively I "Plymouth I New ! there ! ing ' Afternoon—Dinner I a ' you : select I I tention, ' of . . Hliot . . John . . . George I . . Al . . Joe iieoli Tromoler' Grosses High 225 in Boston Bt)-Sr
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tR Re BOXOFFICE BAKUMt i tropKMl BH
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EYES HAVE NEVER BEFORE BEHELD SUCH
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Ui_ LER GEORGE . GIVGT PAUL HARVEY
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GREATEST BOXOFFICE PICTURE: 1951-52
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0/// THE. SONGS THEY SANG! ^ q '^^^
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I it w h leavalit; mint 1. , > acvf
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BUSINESS WAY UP in early dates, wit
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1 _ij_ fi yAUGHN MONROE IDOL O^MILL
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1 n ''What would you have done?'' a
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BOXOFFICE BAROMETER Thii chart reco
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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AL t) tie site , t , -'l School Co-
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helped 11 0 lonsP*" • Dec' School
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Page 39 and 40: , John rnierciili 5 K will litrs [o
Page 41 and 42: I dent, I I I Kohler. I Smith. I .
Page 43 and 44: • lldlltjwood prfsJ| NEWS AND VIE
Page 45 and 46: , VER-IMAOINATIVE 'Captain Kidd' to
Page 47 and 48: , rim : ; jhtsler * I Marco's Manch
Page 49 and 50: ' ^^ I H"* I saw 1 saying I 1 throu
Page 51 and 52: I ample I people, 1 Durwood Jif! ar
Page 53 and 54: ' V. 'Prisoner' Bows at 120 As Chic
Page 55 and 56: BOXOFFICE December L 6, 1952 55 n*^
Page 57 and 58: BOXOmCE December 6, 1952 57 I . . -
Page 59 and 60: ! Noble I Southern ; Installation I
Page 61 and 62: Astor Chief Gets Rights To TV, Thea
Page 63 and 64: j Ozark I was I cording I Commonwea
Page 65 and 66: I, I ganlst . . Sky-Liner Memphis,
Page 67 and 68: 1 1 told 1 book." j method I I proa
Page 69 and 70: DOXOFFICE December 6. 1952 69 L EAS
Page 71 and 72: ' I 1_L Rin«,|| sii;:- »' IH: M.
Page 73 and 74: . . . CnrtlM . . . Mrs. . . . The .
Page 75 and 76: ! MINNEAPOLIS doeuvres Omaha Suburb
Page 77 and 78: I , . . Mildred '• 'Prisoner' Bow
Page 79 and 80: lot I . Mmncopohs, ' > tiiij. F:.;
Page 81 and 82: , , , Tte ' _ n I NEW j net : ber I
Page 83 and 84: I save I Lee I ' I I ! Kienlan I th
Page 85 and 86: I opened ' I I Allen I HippocUomo j
Page 87 and 88: Peter Wellman Honors Girard Grid Ch
Page 89: . . Bill . . Arlene . . Carol . . H
Page 93 and 94: . . Koland . . Walter . . There The
Page 95 and 96: 1. ^ I VANCOUVER , recenlly I i day
Page 97 and 98: I Vogue, was appointed manuKer oJ t
Page 99 and 100: • We 10 "It 'sat: I't' I Wn was -
Page 101 and 102: : December It's Just As We Told You
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Page 105 and 106: kL Stocker, DECEMBER 6. 1952 \\\Xr.
Page 107 and 108: • til Sctnic wallpapers such os t
Page 109 and 110: 1 The roof of this rndicolly differ
Page 111 and 112: Li. PREMIUM-PRICED COMFORT WITH EVE
Page 113 and 114: j Now I round-head I REMODELING IDE
Page 115 and 116: CARPET LUXURY and ECONOMY begin und
Page 117 and 118: I mm tc )T ENOUGH «iiig cleanw j *
Page 119 and 120: H_ for maximum attention. Display a
Page 121 and 122: lL .^' Not just claims but VISIBLE
Page 123 and 124: I 0. Will ' I A MANUAL OF PREVENTIV
Page 125 and 126: ) Jjjj NITID F0« PROGKESSIVE EXHII
Page 127 and 128: I, U* • *_L. It pays fo give ijOQ
Page 129 and 130: PROJEQION AND SOUND 00 Easy-To-Foli
Page 131 and 132: kJ RlCTiFIERS l.s for you to replac
Page 133 and 134: \ i I j j I TO : The i In ( the ! o
Page 135 and 136: I ' ' BOXOFFICE eFuf 'fesnlKiij.. l
Page 137 and 138: ' n'pe smoking stand Is 18 Inches I
Page 139 and 140: I U. I ; was I I HUMOR I I of I cam
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. 'loked : of • Opinions on Curre
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DECEMBER

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