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GREATEST BOXOFFICE PICTURE:<br />
1951-52 AWARD TO QUO VADIS'<br />
urn'-<br />
isait*-<br />
01 ff<br />
Trophies Go to<br />
Zimbalist,<br />
Producer; Mervyn LeRoy<br />
Director of the Film<br />
HOLLYWOOD—Producer Sam Zimbullsi<br />
and ProductM-Dlrcclor Mervyn LeRoy this<br />
week joined the proud and exclusive circle<br />
of Hollywood filmmakers who have been<br />
recipients of the annual BOXOFFICE<br />
BAROMETTKR award for the Kreatest boxoffice<br />
picture of the year. Their "Quo<br />
Vadis.<br />
" for Metro-Goldwyn-Mayer, was the<br />
feature which won them the distinctive<br />
kudos when it was determined, through<br />
statistics gathered by this magazine, that It<br />
was the top grosser of the 1951-52 season.<br />
PRESENTATION AT STUDIO<br />
Presentation of the handsome trophies<br />
which record the winning accomplishment<br />
were made on behalf of Ben Shlycn. publisher<br />
and editor-in-chief of BOXOFFICE.<br />
by Ivan Spear, the publication's Hollywood<br />
editor.<br />
In reviewing the outcome of the annual<br />
compilations, details of which will be printed<br />
in the forthcoming annual edition, BOX-<br />
OFFICE BAROMETER. 1952-53, Spear called<br />
attention to the fact that third place among<br />
money-makers of the recent season also went<br />
to an MOM feature. "An American in Paris."<br />
produced by Arthur Fieed and directed by<br />
Vincente Minnelli. The second spot went<br />
to "The Greatest Show on Earth," a Cecil<br />
B. DeMille production for Paramount release.<br />
This was the sixtli year that the BOX-<br />
OFFICE BAROMETER annual award has<br />
been made. Previous winners included:<br />
"David and Bathsheba." 20th Century-Fox.<br />
1950-51: produced by Darryl F. Zanuck,<br />
directed by Henry King.<br />
"Samson and Delilah," Paramount, 1949-50:<br />
produced and directed by Cecil B. DeMille.<br />
"The Snake Pit," 20th Century-Fox, 1948-<br />
49; produced by Anatole Litvak and Robert<br />
Bassler. directed by Litvak.<br />
"Gentleman's Agreement." 20th Century-<br />
Fox, 1947-48: produced by Darryl F. Zanuck,<br />
directed by Ella Kazan.<br />
"The Best Years of Our Lives," RKO<br />
Radio-Ooldwyn, 1946-47: produced by Samuel<br />
Goldwyn. directed by William Wyler.<br />
BIBLICAL FILMS WIN OUT<br />
Dore Schary, MGM vice-president in charge<br />
of production, who served as master of ceremonies<br />
at the presentation, noted that for<br />
the past three seasons the award for top<br />
grosses has gone to a spectaculai- Techniqolor<br />
feature with a Biblical or religious<br />
background.<br />
"In my opinion," Schary commented, "this<br />
indicates a resurgence of a more spiritual<br />
viewpoint on the part of motion picture<br />
patrons and demonstrates their eagerness to<br />
support, in profitable numbers, film.- that<br />
have a religious genesi-s—especially when they<br />
are presented excitingly, spectacularly and<br />
colorfully—and when they are leavened with<br />
I'roducer Sam /imbali^t (left) and prtxiurrr-Dirrrtor .Mrrvyn l.cnl.« tlirni tlir anniul<br />
BOXOFFICE BAKOMKTER trophies.<br />
a romantic story, such as was the case with<br />
each of the winners In the past three seasons."<br />
E. J. Mannix. vice-president and studio<br />
general manager, and a member of the executive<br />
board, and other MGM dignitaries<br />
were on hand to congratulate ZlmbalL^t,<br />
LeRoy and Srhary<br />
Johnston to Report on Progress<br />
On Lifting Argentine Restrictions<br />
NEW YORK—Eric Johnston, president of<br />
the Motion Picture Ebcport Ass'n, will be In<br />
New York Monday i8i with details of the<br />
progress he has made at Buenos Aires in<br />
seeking the lifting of Argentina restrictions<br />
on the U.S. industry. It will be the end of a<br />
South American trip that took him also to<br />
Brazil and Uruguay. The MPEA .said he<br />
might visit Chile during the week before his<br />
return.<br />
Reports received here were that Johnston<br />
was optimistic about finding a -solution to<br />
Argentine-American differences, and that he<br />
might have the text of an luter-country agreement<br />
to offer the MPEA member company<br />
presidents for study. He had held conferences<br />
with Jeronimo Remorlno, foreign minister,<br />
and Raul Apold, head of the information subsecretariat.<br />
Argentina has been a sore spot since there<br />
have t>een no remittances from that country<br />
since 1947. An agreement was reached with<br />
Argentina in May 1950 and ratified in July<br />
1951 covering remittances of dollar earnings,<br />
but none have been permitted. The agreement<br />
was to run for five years and under It<br />
the Industry here was to get profits up to<br />
$1,100,000 annually, or 50 per cent of earnings<br />
at the official free rate of 14 pesas to the dollar.<br />
The remainder could be invested in local<br />
enterprises. About $2,000,000 has been tied up.<br />
Argentina imports of U.a films in the last<br />
18 months have totaled about 300. It had<br />
been understood that they would be admitted<br />
without duty and be promptly reviewed by<br />
censor boards .so that distribution would not<br />
be held up, but 178 are still awaiting licenses.<br />
The Argentine government has pleaded a<br />
dollar shortage. Dollars are still In short<br />
supply. However, observers now believe that<br />
Johnston chose the right time to vtJll<br />
Buenos Aires because the Argentines are said<br />
to be interested In cultivating the Republican<br />
administration that will take over in Washington<br />
In January. It Is said that for that<br />
reason they may release film funds to show<br />
a good faith not previously In evidence.<br />
Court Upholds RKO<br />
In Paul Jorrico Suit<br />
HOLLYWOOD PrcceUenlial In its b<br />
affect motion picture screen credits was the<br />
ruling handed down Wedne.sday i26i by Superior<br />
Judge Orlando H. Rhodes, upholding<br />
the contention of RKO Radio that It was<br />
within Us rights In refusing screen credit to<br />
Scenarist Paul Jarrlco on "The Las Vegas<br />
Story" because he had refiLsed to testify at a<br />
House Un-American Activities Committee<br />
probe about whether or not he was a Communist<br />
party member.<br />
"i<br />
December 6, 1952