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DECEMBER

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GREATEST BOXOFFICE PICTURE:<br />

1951-52 AWARD TO QUO VADIS'<br />

urn'-<br />

isait*-<br />

01 ff<br />

Trophies Go to<br />

Zimbalist,<br />

Producer; Mervyn LeRoy<br />

Director of the Film<br />

HOLLYWOOD—Producer Sam Zimbullsi<br />

and ProductM-Dlrcclor Mervyn LeRoy this<br />

week joined the proud and exclusive circle<br />

of Hollywood filmmakers who have been<br />

recipients of the annual BOXOFFICE<br />

BAROMETTKR award for the Kreatest boxoffice<br />

picture of the year. Their "Quo<br />

Vadis.<br />

" for Metro-Goldwyn-Mayer, was the<br />

feature which won them the distinctive<br />

kudos when it was determined, through<br />

statistics gathered by this magazine, that It<br />

was the top grosser of the 1951-52 season.<br />

PRESENTATION AT STUDIO<br />

Presentation of the handsome trophies<br />

which record the winning accomplishment<br />

were made on behalf of Ben Shlycn. publisher<br />

and editor-in-chief of BOXOFFICE.<br />

by Ivan Spear, the publication's Hollywood<br />

editor.<br />

In reviewing the outcome of the annual<br />

compilations, details of which will be printed<br />

in the forthcoming annual edition, BOX-<br />

OFFICE BAROMETER. 1952-53, Spear called<br />

attention to the fact that third place among<br />

money-makers of the recent season also went<br />

to an MOM feature. "An American in Paris."<br />

produced by Arthur Fieed and directed by<br />

Vincente Minnelli. The second spot went<br />

to "The Greatest Show on Earth," a Cecil<br />

B. DeMille production for Paramount release.<br />

This was the sixtli year that the BOX-<br />

OFFICE BAROMETER annual award has<br />

been made. Previous winners included:<br />

"David and Bathsheba." 20th Century-Fox.<br />

1950-51: produced by Darryl F. Zanuck,<br />

directed by Henry King.<br />

"Samson and Delilah," Paramount, 1949-50:<br />

produced and directed by Cecil B. DeMille.<br />

"The Snake Pit," 20th Century-Fox, 1948-<br />

49; produced by Anatole Litvak and Robert<br />

Bassler. directed by Litvak.<br />

"Gentleman's Agreement." 20th Century-<br />

Fox, 1947-48: produced by Darryl F. Zanuck,<br />

directed by Ella Kazan.<br />

"The Best Years of Our Lives," RKO<br />

Radio-Ooldwyn, 1946-47: produced by Samuel<br />

Goldwyn. directed by William Wyler.<br />

BIBLICAL FILMS WIN OUT<br />

Dore Schary, MGM vice-president in charge<br />

of production, who served as master of ceremonies<br />

at the presentation, noted that for<br />

the past three seasons the award for top<br />

grosses has gone to a spectaculai- Techniqolor<br />

feature with a Biblical or religious<br />

background.<br />

"In my opinion," Schary commented, "this<br />

indicates a resurgence of a more spiritual<br />

viewpoint on the part of motion picture<br />

patrons and demonstrates their eagerness to<br />

support, in profitable numbers, film.- that<br />

have a religious genesi-s—especially when they<br />

are presented excitingly, spectacularly and<br />

colorfully—and when they are leavened with<br />

I'roducer Sam /imbali^t (left) and prtxiurrr-Dirrrtor .Mrrvyn l.cnl.« tlirni tlir anniul<br />

BOXOFFICE BAKOMKTER trophies.<br />

a romantic story, such as was the case with<br />

each of the winners In the past three seasons."<br />

E. J. Mannix. vice-president and studio<br />

general manager, and a member of the executive<br />

board, and other MGM dignitaries<br />

were on hand to congratulate ZlmbalL^t,<br />

LeRoy and Srhary<br />

Johnston to Report on Progress<br />

On Lifting Argentine Restrictions<br />

NEW YORK—Eric Johnston, president of<br />

the Motion Picture Ebcport Ass'n, will be In<br />

New York Monday i8i with details of the<br />

progress he has made at Buenos Aires in<br />

seeking the lifting of Argentina restrictions<br />

on the U.S. industry. It will be the end of a<br />

South American trip that took him also to<br />

Brazil and Uruguay. The MPEA .said he<br />

might visit Chile during the week before his<br />

return.<br />

Reports received here were that Johnston<br />

was optimistic about finding a -solution to<br />

Argentine-American differences, and that he<br />

might have the text of an luter-country agreement<br />

to offer the MPEA member company<br />

presidents for study. He had held conferences<br />

with Jeronimo Remorlno, foreign minister,<br />

and Raul Apold, head of the information subsecretariat.<br />

Argentina has been a sore spot since there<br />

have t>een no remittances from that country<br />

since 1947. An agreement was reached with<br />

Argentina in May 1950 and ratified in July<br />

1951 covering remittances of dollar earnings,<br />

but none have been permitted. The agreement<br />

was to run for five years and under It<br />

the Industry here was to get profits up to<br />

$1,100,000 annually, or 50 per cent of earnings<br />

at the official free rate of 14 pesas to the dollar.<br />

The remainder could be invested in local<br />

enterprises. About $2,000,000 has been tied up.<br />

Argentina imports of U.a films in the last<br />

18 months have totaled about 300. It had<br />

been understood that they would be admitted<br />

without duty and be promptly reviewed by<br />

censor boards .so that distribution would not<br />

be held up, but 178 are still awaiting licenses.<br />

The Argentine government has pleaded a<br />

dollar shortage. Dollars are still In short<br />

supply. However, observers now believe that<br />

Johnston chose the right time to vtJll<br />

Buenos Aires because the Argentines are said<br />

to be interested In cultivating the Republican<br />

administration that will take over in Washington<br />

In January. It Is said that for that<br />

reason they may release film funds to show<br />

a good faith not previously In evidence.<br />

Court Upholds RKO<br />

In Paul Jorrico Suit<br />

HOLLYWOOD PrcceUenlial In its b<br />

affect motion picture screen credits was the<br />

ruling handed down Wedne.sday i26i by Superior<br />

Judge Orlando H. Rhodes, upholding<br />

the contention of RKO Radio that It was<br />

within Us rights In refusing screen credit to<br />

Scenarist Paul Jarrlco on "The Las Vegas<br />

Story" because he had refiLsed to testify at a<br />

House Un-American Activities Committee<br />

probe about whether or not he was a Communist<br />

party member.<br />

"i<br />

December 6, 1952

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