DECEMBER

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Christma' Christmas © Christmas Gr' Christmas Greetii © u CHRISTMAS SEALS HELP 'stmas Greetings r USA stmas Greetings USA ^^^ ^^^^^^ ^^ These "unknowns must be t infection contro«ed-by n,o.e cê t X- • ttonal, and research programs. These aê, of the activities encouraged and supported by y s Greetings USA Christmas Seal dollars. ^ _ Remember, no one can be cued un - ,„a no one can be treated unttlfoun. So thewmning fight against tuberculosa. Send my contribution today. BUV CHRISTMAS SEALS s Greetings USA MAKE TB CURES POSSIBLE losing their own health. Because of the importance of this message, space contributed by BOXOFFICE 82 BOXOFFICE December 6, 1952
I save I Lee I ' I I ! Kienlan I the »__ A Big Detroi! Fox Tries Bargain Family Price DKTKorr A one-week experlmctU Willi xpeclal biirgnin funilly prices Is belnK tried by mumming director David M. Id74il at the 5,500-seal Fox Theatre. PlckliiK a bill especially tailored for the family-type trade. Idzal slashed admissions for adults to 62 cents up to 2 p. m.. for the week starting Thank.sglving day, while children were admitted at 21 cents Instead of the usual 25 cents. For holidays, Saturdays and Sundays, the three big days of the week currently, the normal policy Is to charge the regular evening admission of $1.25, or $1.50 when the house has a stage show, nil day. The current bill Is "My Pal Gus," with a stage show headed by the Ray Anthony orchestra. Idzal Is aiming to get the family trade downtown. Inspire early shopping, and get the mothers—or fathers—and the youngsters Into the house by 2 p. m., and off for home by supper time. He is using not only newspaper advertising, but cannily-timed radio spot announcements, concentrated in the early morning hours, to remind families to enough out of the Christmas shopping budgets to take in the bargain ,'how, and Incidentally offer the kids a reward for good conduct. On opening day, Idzal bucked the Thanksgiving day parade, televised over the NBC network, which passed the doors of the theatre, with an inducement for parade-viewers to come to the show while they were downtown. Major objective of the bid for family trade Is to break the stranglehold of early morning video. Free Admissions Ruled Legal by Treasury Man COLUMBUS—The free admissions plan of the Little Theatre here apparently is legitimate, according to T. W. Kienlan, special assistant to the undersecretary of the treasury in Washington. The plan was instituted by Hofheimer and Albert Sugarman, operators of the 321 -seat neighborhood house, as I a protest against the federal admission tax. Kienlan said he had consulted legal experts of the Bureau of Internal Revenue and has been told that "we have no way to require a man to charge admissions to his theatre unless he wants to do so." speculated, however, that if the practice becomes widespread, the bureau would have to work out a regulation to cover situation. Big Tent 5 Affair DETROIT—The start of the winter drive In seasonal Industry activities was sparked by Variety Club of Detroit Tent 5 on Tuesday i2) w-ith an unusual buffet supper at the clubrooms in the Hotel TuUer. All past members of the club, as well as all prospective members, were welcomed to this open house event, according to Ernest T. Conlon, executive secretary. Discussion at the session were a drive for membership, the re-equipping and redecoration of the clubrooms. and the club's major charity activity, the construction of the Hollywood House. BOXOFFICE December 6. 1952 Michigan Allied Starts Campaign for Drive-Ins Please Return Scrolls In Hospital Drive ('li-\rl,iii(l I xhllillor^ hIiu liavr nnl already donr stt arr a%kril In rrturn thr Will Itntrrn >lriiiorlal li
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tR Re BOXOFFICE BAKUMt i tropKMl BH
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EYES HAVE NEVER BEFORE BEHELD SUCH
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Ui_ LER GEORGE . GIVGT PAUL HARVEY
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^/e T^fiê oft/ie ///r/ion 7î'cfn7
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GREATEST BOXOFFICE PICTURE: 1951-52
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^tl 1 a tmj-Posb' le for to ,84i,9
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' patrons ni_ rheatie! tf I .ii tip
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0/// THE. SONGS THEY SANG! ^ q '^^^
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I it w h leavalit; mint 1. , > acvf
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BUSINESS WAY UP in early dates, wit
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1 _ij_ fi yAUGHN MONROE IDOL O^MILL
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1 n ''What would you have done?'' a
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ai::i fiamerifiimiiitiienl K 111 I'
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BOXOFFICE BAROMETER Thii chart reco
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 31 and 32: AL t) tie site , t , -'l School Co-
Page 33 and 34: helped 11 0 lonsP*" • Dec' School
Page 35 and 36: I : I '' « Mm. ""lite. «cal lie t
Page 37 and 38: ' ' ; »' ' . . Max . . Joe . . Eth
Page 39 and 40: , John rnierciili 5 K will litrs [o
Page 41 and 42: I dent, I I I Kohler. I Smith. I .
Page 43 and 44: • lldlltjwood prfsJ| NEWS AND VIE
Page 45 and 46: , VER-IMAOINATIVE 'Captain Kidd' to
Page 47 and 48: , rim : ; jhtsler * I Marco's Manch
Page 49 and 50: ' ^^ I H"* I saw 1 saying I 1 throu
Page 51 and 52: I ample I people, 1 Durwood Jif! ar
Page 53 and 54: ' V. 'Prisoner' Bows at 120 As Chic
Page 55 and 56: BOXOFFICE December L 6, 1952 55 n*^
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Page 59 and 60: ! Noble I Southern ; Installation I
Page 61 and 62: Astor Chief Gets Rights To TV, Thea
Page 63 and 64: j Ozark I was I cording I Commonwea
Page 65 and 66: I, I ganlst . . Sky-Liner Memphis,
Page 67 and 68: 1 1 told 1 book." j method I I proa
Page 69 and 70: DOXOFFICE December 6. 1952 69 L EAS
Page 71 and 72: ' I 1_L Rin«,|| sii;:- »' IH: M.
Page 73 and 74: . . . CnrtlM . . . Mrs. . . . The .
Page 75 and 76: ! MINNEAPOLIS doeuvres Omaha Suburb
Page 77 and 78: I , . . Mildred '• 'Prisoner' Bow
Page 79 and 80: lot I . Mmncopohs, ' > tiiij. F:.;
Page 81: , , , Tte ' _ n I NEW j net : ber I
Page 85 and 86: I opened ' I I Allen I HippocUomo j
Page 87 and 88: Peter Wellman Honors Girard Grid Ch
Page 89 and 90: . . Bill . . Arlene . . Carol . . H
Page 91 and 92: I "Has ' 1 Beacon i Uetcr I Ktnmorc
Page 93 and 94: . . Koland . . Walter . . There The
Page 95 and 96: 1. ^ I VANCOUVER , recenlly I i day
Page 97 and 98: I Vogue, was appointed manuKer oJ t
Page 99 and 100: • We 10 "It 'sat: I't' I Wn was -
Page 101 and 102: : December It's Just As We Told You
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Page 105 and 106: kL Stocker, DECEMBER 6. 1952 \\\Xr.
Page 107 and 108: • til Sctnic wallpapers such os t
Page 109 and 110: 1 The roof of this rndicolly differ
Page 111 and 112: Li. PREMIUM-PRICED COMFORT WITH EVE
Page 113 and 114: j Now I round-head I REMODELING IDE
Page 115 and 116: CARPET LUXURY and ECONOMY begin und
Page 117 and 118: I mm tc )T ENOUGH «iiig cleanw j *
Page 119 and 120: H_ for maximum attention. Display a
Page 121 and 122: lL .^' Not just claims but VISIBLE
Page 123 and 124: I 0. Will ' I A MANUAL OF PREVENTIV
Page 125 and 126: ) Jjjj NITID F0« PROGKESSIVE EXHII
Page 127 and 128: I, U* • *_L. It pays fo give ijOQ
Page 129 and 130: PROJEQION AND SOUND 00 Easy-To-Foli
Page 131 and 132: kJ RlCTiFIERS l.s for you to replac
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\ i I j j I TO : The i In ( the ! o
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I ' ' BOXOFFICE eFuf 'fesnlKiij.. l
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' n'pe smoking stand Is 18 Inches I
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I U. I ; was I I HUMOR I I of I cam
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"f : December orrfinmnrr " r*- The
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0)(0fFICEfi]DUiiJJ]i/^l|JI)5 «M'H'
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: Pleasant-: . n....v ;Babai [ Klil
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' > Sm j • Stormbound I RKO . Pva
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,li : ,||«, . REPUBLIC ! C B FEATU
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• ! ASSORTED ' 1952-53 6-26-52 I^
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. 'loked : of • Opinions on Curre
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' (or ! Hon I I ' down i I i'uj M |
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DECEMBER

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