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' ^^<br />
I H"*<br />
I<br />
saw<br />
1 saying<br />
I<br />
1 throughout<br />
I<br />
I tlon<br />
'<br />
of<br />
I<br />
liL<br />
. . Claude<br />
. . Unlveraal<br />
I»<br />
SALT LAKE<br />
^"^ ''"''" '*'""'"'• '•'^^ "f^* U.S. secretary<br />
of aKrIciilture, helped a motion picture<br />
to Incroa.sed gro.sses In the Salt Lake<br />
area was related this week by BUI Gordon.<br />
manai?er of Warner Bros. here. After Benson<br />
the movie. "Room for One More." he<br />
I<br />
wrote an un.sollclted letter to the film comiiiiiiy.<br />
praising the content of the picture and<br />
"there should be more like It." With<br />
his permi.ssion. Bill had thousands of copies<br />
of the letter mimeographed and sent<br />
the Utah and Idaho region. He<br />
I also displayed blowups of the letter outside<br />
theatres. Becau.se of Benson's church poslhe<br />
is a member of the governing body<br />
I<br />
the Mormon church, which is predominant<br />
In the two states) the picture did "smash"<br />
business, Gordon says.<br />
Jack Swon.son has resigned as Montana<br />
salesman for 20th-Fox to open the Swonson<br />
Theatre Agency on Filmrow. Jack, a member<br />
of the golfing Swonson family in the motion<br />
picture industry in Salt Luke, has a wide<br />
background of experience in the business. He<br />
has served as salesman with Paramount.<br />
Eagle Lion and 20th-Fox. and was branch<br />
''^ manager for Eagle Lion at the time it went<br />
to United Artists control.<br />
Mary Ure is new stenographer at Allied<br />
Artists . . . Bob Braby. undesignated canvasman<br />
for Variety Tent 38 of Salt Lake, attended<br />
the international midwinter meeting.<br />
Bob and Sam Gillette, incidentally, will be<br />
fighting it out for the post of chief barker,<br />
now held by Bill Gordon.<br />
What will completion of the mountain-top<br />
transmitters by Salt Lake's two television<br />
stations mean to the theatre business in Idaho<br />
and the rest of Utah? Local theatremen are<br />
ponderlHg this question since the transmitters.<br />
Which are located on 9,000-foot peaks southwest<br />
of Salt Lake, have increased the carrying<br />
power of the stations. Cities, such as<br />
Ogden, which weren't getting video too well<br />
until now. are expected to go overboard for<br />
the medium. Earl Stein, who operates a circuit<br />
in Montana and Idaho, expects his<br />
theatres<br />
to be hit hard soon.<br />
To Build 250-Car Outdoorer<br />
DAYTON, WASH.—A drive-in will<br />
be constructed<br />
here this winter, Lowell Spiess, manager<br />
of the Liberty Theatre, disclosed recently.<br />
The new- 250-car outdoorer will be<br />
located on the A. J. Harting land one mile<br />
west of here. Construction is to begin immediately.<br />
Plan Ozoner in Kamicih, Idaho<br />
KAMIAH, IDA.—Mr. and Mrs. Miner Bethman<br />
are planning to build a 200-car drive-in<br />
about a half miles from here on the highway<br />
to Cottonwood. The Bethmans operate<br />
theatres here and in Kooskia.<br />
'Silver Lining' Suif<br />
Won by Warner Bros.<br />
SALT LAKK CITY Thr mullon plftiirr<br />
Industry ha.t won a $3')(i,fH)
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