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Bendix Will Try TV<br />
Sessions in Thealres<br />
NEW YOIlK^Clo ed clrnill tlu-utrc t.-li--<br />
vl-slon will be used by Bcndix Home Appliances<br />
division of the Avco MfK. Corp. December<br />
30 In more than 40 cities. The company<br />
figures that It will reach more than<br />
100.000 distributors, dealers, .salesmen and<br />
Invited guest.s.<br />
This aiTangcment ha.s been made by the<br />
Bendix group with Teleconference, Inc.<br />
clasely a.s.sociated with United Paramount<br />
Theatres. Robert H. O'Brien, secretary-treasurer<br />
of UPT, says it will test the new sales<br />
conference Idea In every key market area In<br />
the country.<br />
The only other sales conference planned for<br />
theatres at this time will be put on Monday<br />
t8> by Theatre Network Television with which<br />
Teleconference 1.^ now competing That is the<br />
conference of Jame.s Lees and Sons Co.<br />
which will Involve between 30 and 40 theatres,<br />
many of them UPT hou.ses.<br />
The Bendix program will go on before<br />
noon. It will originate in the Garrick Theatre.<br />
Chicago, and will be seen and heard<br />
In Albany, Atlanta, Buffalo, Charlotte, Cincinnati.<br />
Cleveland. Columbus. Dayton. Detroit.<br />
New York, Pittsburgh, Providence,<br />
Richmond. Toledo. Jacksonville, Baltimore,<br />
Boston, Philadelphia, Wa.shington, Chicago,<br />
Des Moines. St. Louis, Dalla-s. Birmingham,<br />
Houston. Milwaukee, St. Paul, Kansas City,<br />
Memphis, New Orleans. Omaha, Gary, Indianapolis,<br />
Louisville, Denver, Phoenix, Salt<br />
Lake City, Los Angeles, San Francisco,<br />
Seat'.le and Portland.<br />
More than 10,000 miles of coaxial cable and<br />
microwave relays will be used.<br />
Teleconference is headed by a number of<br />
public relations executives not previously associated<br />
with the industry. Stanley Barr is<br />
president. Thomas M. Casey and Aaron Feinsot,<br />
vice-pre. idents. and Gerald Deckler. secretary<br />
and general counsel. They intend to<br />
look over the theatre TV situation thoroughly<br />
before promoting straight entertainment.<br />
Lambs to Salute Memory<br />
Of John Philip Sousa<br />
NEW YORK—The Lambs will salute the<br />
memory of John Philip Sousa. former member<br />
and a founder of the American Society<br />
jof Composers. Authors and Publishers. Sunday<br />
evening (14). according to William Gaxton.<br />
shepherd. Clifton Webb, who plays the<br />
march king in "Stars and Stripes Forever,"<br />
20th-Fox film, will be a special guest.<br />
Otto Harbach. Ascap president: other composers<br />
and authors who knew Sousa and topranking<br />
officers of the marine corp.-^ will<br />
attend. Spyros P. Skouras. 20th-Fox president,<br />
may return from the Far East m time<br />
to receive a marine corps citation for contributions<br />
the film makes to marine history.<br />
The Lambs executive council will hang a<br />
bronze plaque honoring Sousa in the library.<br />
Ampa Students Are Taught<br />
Techniques of Printing<br />
NEW YORK—Printing techniques were deft<br />
iscribed to students of the showmanship class<br />
sponsored by the Associated Motion Picture<br />
Advertisers Thursday (4). William Boley of<br />
the Buchanan advertising agency was chair-<br />
Iman. The course covered rotogravure, photo<br />
icngraving. typography, mats and type.<br />
BUFFALO<br />
Jt<br />
looka llkr n wllout for DuffklOH t«lecMt<br />
lit tlic MetriipoUtan Opera com(mny production<br />
of "Curmen." in the Center Theatre December<br />
II Tlckeu went on sale la.1l Saturday<br />
and there hu.s been a ru.ih for Keats, none of<br />
which will b«' re.ierved The price iicatc In<br />
balcony. JI80; orche-itra. 12 40. and loges.<br />
12.80. lax Included EnKlneem have Ju.M about<br />
completed Installation of the HCA equipment<br />
and a mobile TV unit Li comlnx here from<br />
Syracuse to as.M Hun and Murr*)r<br />
Tor n\'<br />
tie wail prMld«nl<br />
of the 1<br />
- AMi'n of Rnchw<br />
ter He woA ill<br />
ari Richard<br />
Hayman of the<br />
niea'.re' Niagara<br />
PalU. a<br />
fint son.<br />
Peter I'<br />
Km t'elrher, Philadelphia ColuinbU<br />
tiiiiii iio.'. arrived here to take over tlM cnaoaK'-iiiriit<br />
of the local exchange He iticcMd*<br />
Jim Kater. who has b««ti reaialcned on hU<br />
own reque.1t to the sate* reprcMnUUvc poal<br />
In Rocheitr.' r.icuse Pauley.<br />
Clark Film i i Corp.. has taken over<br />
the physical UuuibuUon for Ucaer Productloai.<br />
Condon Briefs RKO Field<br />
Men at Chicago Meeting<br />
CHICAGO — Richard Condon, director of<br />
advertLsing. publicity and exploitation for<br />
RKO Picture.^, and Leon Brandt, exploiution<br />
manager, held a two-day meeting with<br />
midwestern field personnel Wednesday and<br />
Thursday i3. 4).<br />
Chief topics of dLicusslon were Samuel<br />
Goldwyn's "Hans Christian Andersen." Wall<br />
Disney's forthcoming "Peter Pan." Gabriel<br />
Pascal's "Androcles and the Lion." Huntington<br />
Hartford's "Face to Face." Sol Lcsser's<br />
"Under the Red Sea" and "Blackbeard the<br />
Pirate."<br />
Douglas Beck, Chicago: Wlllioni Brooker.<br />
Kansas City: Joseph Longon. Cleveland, and<br />
Edward Terhune, Salt Lake City, were the<br />
field men present.<br />
Similar meetings were held earlier In the<br />
week in New York for the eo-stem men:<br />
Spencer Steinhurst. Atlanta: Hank Howard.<br />
Philadelphia: Barry Bernard. Buffalo: Sey-'<br />
mour Eaton. Dallas, and Charles Moss. David<br />
Cantor and Norman Poller of the home<br />
office.<br />
Condon left Friday (5) for Washington<br />
to meet Frederick Brlsson for talks on the<br />
premiere of "Never Wave at a WAC."<br />
Brandt went to Miami to set up the opening<br />
of "Hans Christian Andersen" ChrL