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Italian Film Group Sets Six for 1953 Release NEW YORK—Italian Films Export will aim at the regular commercial theatres, rather than art houses, with a program of six major Italian pictures, which are set for nationwide release during the first six months of 1953, according to Bernard Jacon, vice-president in charge of sales. IFE will have a sales force of 18 men by January 1, including five division managers, to cover the 31 exchange areas with selling material on these pictures, Jacon said. He will leave December 8 on a month-long trip to install divisional personnel in the IFE branch offices in Cleveland, Chicago, Atlanta and Los Angeles, and to finalize booking dates in major cities. TO START WITH 'ANNA' Starting with "Anna," starring Silvana Mangano, which will be released in January in an American-language version, recently dubbed in New York, at least half of the films will be launched in Americandubbed versions. "With the language barrier now lifted for Italian films, the stories and casts of our pictures assure general audience interest," Jacon said. IFE will have promotion campaigns lined up for all these pictures, including trailers, advertising campaigns, promotion tieups and publicity and exploitation material. Specially prepared kits will enable exhibitors to tie up with national publicity and promotion on the pictures. A trailer will be prepared for TV and six-sheets and all other accessories will be made up, probably by National Screen Service, Jacon said. The five regional IFE offices will be located (1) in New York, with an eastern divison manager, who will supervise three sales representatives, one covering upper New York State and Hartford; a second covering Boston and New Haven and a third covering Washington, Philadelphia and Charlotte; (2) in Cleveland, with a central division manager, who will supervise a sales representative for Cincinnati and Indianapolis, and a second for Detroit, Pittsburgh and Buffalo; (3) in Chicago, with a midwest division manager, who will supervise a sales representative for Minneapolis and the upper part of Iowa and Nebraska from Des Moines and Omaha, and a second for Kansas City, St. Louis and the south part of Iowa and Nebraska; (4) in Atlanta, with a southern division manager, who will supervise a sales representative for New Orleans and Memphis and another for Dallas and Oklahoma City, and (5) in Los Angeles, with a western division manager, who will supervise a sales representative for San Francisco, Portland and Seattle, an another for Denver and Salt Lake City. OTHER RELEASES SCHEDULED The five division managers, each with long experience in their particular territory, will be announced by Jacon later in December. In addition to "Anna," the six IFE releases set include two other dramas, a romantic comedy, a musical and a special Easter release. They are: "Bellissima," starrinR Anna Magnanl and a child star, Tina .".1)1^^113, which will be released in February 18 IFE Releasing Corp, new distribution setup for selling Italian Films Export product in this country, lias completed a roster of executives. They are: (1-r, standing) Bernard Jacon, vice-president in charge of sales; Jonas Rosenfield jr., vice-president in charge of advertising, promotion and publicity, and (seated) Dr. Renato Gualino, president. in a sub-titled version; "Times Gone By," an octet of short stories directed by Alessandro Blasetti, starring Vittorio de Sica, Gina Lollobrigida and Aldo Fabrizi, to be released in March in a sub-titled version; an untitled life of Pope Pius X, which will be released for Easter in an Americanlanguage version; "The Young Caruso," featuring the voice of Mario Del Monaco, now a Metropolitan Opera star, which will be released in an American-language version in April, and "Girls of the Piazza," directed by Luciano Emmer with Lucia Bose, Liliana Bonfatti and Cosetta Greco, to be released in a subtitled version in May. "Europe '51," the Roberto Rossellini picture starring Ingrid Bergman with Alexander Knox, will be released by IFE in the fali and, after September, there will probably be an increase of releases to more than one a month, Jacon said. For the first time, IFE has enough money for promotion of these pictures in national magazines, columns and on TV and radio. There is a possibility that Anna Magnani will make her first visit to the U.S. for personal appearances in connection with "Bellissima," in which she has a financial interest. Jacon's first stop will be Chicago, December 8-9, where he will install top personnel and screen "Anna" for buyers and exhibitors. He will follow the same procedure in Cleveland, December 10-13; Atlanta, December 13-16; Los Angeles, December 17-18, and San Francisco, December 18-20, where he will also conclude plans for the pre-release opening of "Anna" at the St. Francis Theatre January 6. The picture is also set to open at the Center Theatre, Buffalo, January 8. Both are United Paramount houses. Jacon has also scheduled exhibitor sessions in Dallas, Miami and Jacksonville later in December. Jacon held a tradeshowing of "Anna" for New York circuits before he left for Chicago and he expects to have showings for all circuit and independent buyers by January 1. IFE Releasing Heads Line Up New Project NEW YORK—Officers of the newly formed IFE Releasing Corp. wUl be Dr. Renato Gualino as president, E. R. Zorgniotti as executive vice-president, and James Rosenfield jr. as vice-president in charge of advertising, publicity and promotion. All three will continue as top executives of Italian Films Export. Dr. Gualino is general director of public relations. The parent organization (IFE) also has added a division of newsreels a:'a short subjects headed by Robert Gordon Ldwards and a television division under the direction of Ralph Serpe. Rossellini Is Directing Bergman Film in Rome ROME—Roberto Rossellini has started shooting the Ingrid Bergman sequence of "We Women" at Santa Marinella. Tyrrhenian costal town near here, according to word received by Italian Films Export in New York. A sequence starring Alida Valli, directed by Gianni Franciolini, has been completed and the Isa Miranda sequence, directed by Alberto Lattuada, will go before the cameras shortly. The final episode will star Anna Magnani under the dii-ection of Luchino Visconti, who directed her in "Bellissima." Lux Films will produce a Technicolor version of D'Annunzio's "Cabiria" in Rome in 1953, according to word received by Italian Films Export. The original silent screen version of "Cabiria" was made in Italy in 1913 and was a boxoffice hit, both in Italy and the U.S. UA. 2 Italian Producers In Joint Producing Deal ROME—An arrangement for the joint Italo- American production in Italy of pictures for worldwide distribution has been concluded by Arthur B. Krim, president of United ArtUts, and Angelo Rizzoli and Robert Haggiag of Italy. The arrangement calls for the merger of Dearfilm, a company distributing Italian films, and DAI, the company which is the exclusive agency for distributing UA releases in Italy, into a new film distribution company. This new company will distribute all UA releases in Italy in the future. Haggiag is the head of DAI and Rizzoli, Italian publisher and producer of "Tomorrow Is Too Late" and "Don Camillo," is the head of Dearfilm. Kreisler Firm to Handle Italian Feature in U.S. NEW YORK—International Film Associates, headed by B. Bernard Kreisler, former executive director of the advisory unit for foreign films for the Motion Picture Ass'n of America, will distribute the Italian language feature, "Ring Around the Clock," in the U.S. in January. Present plans are to open the picture at a New York art theatre with a charity benefit, with proceeds to be turned over to Boys Town in Italy. The picture was directed by Paolo Tambmella and stars Paolo Stoppa, Lamo Gazzolo and Patrizia Mangano. Kreisler has named Michael Hall publicity director for the film. BOXOFFICE Decembi-r 6. 1952 ?fi f
BUSINESS WAY UP in early dates, with Jane . . . . . the singing, hip-swinging, gun-slinging terror of good men and bad . making things jump! Ask them in New York, Des Moines, Pittsburgh, Boston, Kansas City, Minneapolis, St. Paul, San Francisco, Providence, Buffalo, Cleveland, Salt Lake City, Seattle . . . and cities Coast to Coast! scores of other key JAHE RUSSELL Q^ Co-Starring GEORGE BRENT in TRUCOLOR ndle IS. Film t-r ' Kre* -/offer than picw^ lof: The way hne sings ''The rilded Lily!" th SCOTT BRADY • FORREST TUCKER • ANDY DEVINE Produced by Associate Producer Directed by Screenplay by jî» )WARD WELSCH • ROBERT PETERS • ALLAN DWAN • HORACE McCOY and NORMAN S. HALL
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DOXOFFICE December 6. 1952 69 L EAS
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DECEMBER

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