DECEMBER
I, EQUIPMENT & DEVELOPMENTS Si uTntti'mntmtm> . I;.1JS-W« L a foil A Dime Alone Does the Trick P-984 In New Ice Cream Vender compartment quick patrons, there are Atlas Tool and Manufacturing Co. has designed and built a new Colsnac vender for dispensing ice cream bars on a stick and ice cream sandwiches in theatre concessions. The Colsnac makes loading of vending mechanism and storage and easy. For the no levers to pull, no buttons to push, and a coin in the slot does the complete dispensing Job. A slug rejector is built in as standard equipment. Constructed entirely of heavy gauge steel over a strong steel superstructure, the Colsnac cabinet is insulated on all sides with four-inch thick approved insulation. The heavy duty '4 h.p. compressor is mounted on slide-out base for easy servicing. A drain plug at the bottom makes cleaning and flushing fast and simple after defrosting. New Unit Combines Warmer And Popcorn Machine P-985 Star Manufacturing Co., manufacturers of popcorn machines and food serving warmers, has introduced a new combination popcorn warmer and popper, the Star "Merchandiser." The warming unit of the "Merchandiser" has plenty of storage room for ready-popped corn. The unit is finished in hammered gray enamel, with light red plastic panels and top, polished chrome trim and has a stainless steel serving shelf. The elevator bottoms in the bins for popped corn and filled boxes rise to keep popcorn always at a serving level. FOR MORE INFORMATION USE Readers' Bureau Coupons, page 39 Easy Method to Make Coffee P-986 In Theatre Concession Drive-in and indoor exhibitors and concession managers will be interested in the E-Z Way coffeemaker manufactured by Steel Products Co. This new, simple method produces fresh cupsful from a liquid coffee concentrate. It is merely plugged into an electric light outlet and connected to a hot water supply. The measuring and mixing faucet used to dispense the beverage is self -cleaning. Electronics Shutoff Prevents P-987 Flooded Vacuum Motors Multi-Clean Products, Inc., is now offering theatremen a new device that protects vacuum cleaner motors against flooding. The electronic shutoff is an Independent wiring system which includes two electrodes mounted parallel at the base of the turbine. Multi-Clean claims that as little as one drop of water crossing these electrodes will cause them to break the circuit, shutting off the motor. Flooded electric motors have long been a costly cause of trouble to users of industrial vacuums because they frequently overload the vacuum tanks. Several models of the Multi-Clean industrial vacuum cleaners are now being offered with the electronic shutoff. Drum-Shaped Smoking Stand P-988 Is Sturdy and Attractive A smart addition to theatre lobbies and lounges is a drumtype smoking stand, 18 inches in diameter and 20 inches high, of steel construction with a black finish, being manufactured by Associated Ticket & Register Co. It takes a large supply of stubs, ashes and candy empties. The) same drum style is available as a table,' with the disposal section removed. The' table top is clear Lucite. Grease Trap Cleaner P-989 For Drive-ins 1 Drive-ins with food facilities involving disposal of grease and other fatty waste have found such fats sometimes clog up the traps and drainage systems leading to the sewer or the septic tank. Employing the same principle by which the human stomach digests food, a new grease j trapJ cleaner, known as "Anco." containing; no poison or caustic, has been made available. It cannot harm plumbing or septic tanks, but actually stimulates ac-i tivity in the latter. About once or twice a week, the contents of a one-ounce envelope of powder are poured in the drain.; A Marker for Drive-ln Traffic And Parking Lines The Jiffi-Liner, a practical traffic line marker, should prove of particular value to drive - in managers and operators. Excellent for marking parking lines, the unit P-990 is simple to operate. Brushes are employed to produce a sharp line. Paint materials are fed to brushes by gravity flow from one quart paint containers, released through a valve operated by lever on the handle as the operator simply walks and marks lines. General Paint CorpJ is the manufacturer. | -: fiW in ;lti)ncess 15*, to* eiiealres rjlfdSllli itlie ifitandi kjlitilecori itiilable. iie speci: :iii ot pi pint w( EScjtions, sgitiei s of terra ttlistsi EftatiODS! ktt OQ I ':ii-Ar 'liS-Dii •«. a«oi liiiSa; *siaii»ii] ['*Co., 42 The MODERN THEATRE SECTION; i
"f : December orrfinmnrr " r*- The following concerns have recenltij filed copies of interesting descriptive literature with the Modern Theatre Injormution Bureau. Readers ivho ivish copies jnitu obtain them promptly by using the Reader:, Bureau postcard in this issue of The Mod- Theatre. ern L-1527 Uvalde Rock Asphalt Co. has released ii four-paKo. colorfully Illustrated (older on Duraco greaseproof tllo for theatre floors In the projection booth and around concessions. Sixteen color patterns are shown, along with Information on Installation, low maintenance cost and functional decorative qualities. L-1528—EXHIBITORS planning to paint their theatres will find the new catalog by Barreled Sunlight Paint Co. of particular value. On the inside and back covers are chips of standard colors in which Barreled Sunlight decorative and heavy duty finishes are available. Also included are brief but complete specifications for the proper application of paints in many types of new and repaint work. L-1529 An informational kit on terrazzo and mosaic floors, with data and specifications, is being made available through the Manufacturers Division, Inc., of the National Terrazzo and Mosaic Ass'n, Inc. Included in the kit are seven single sheets describing installation and maintenance of terrazzo. A separate eight-page booklet lists complete standard terrazzo specifications as adopted by NTMA. L-1530—A MANUAL of pest control has been assembled by California Spray-Chemical Corp. and is being distributed to exhibitors and drive-in operators. Facts on control of carpet beetles, flies and roaches are discussed. Drive-In managers will find the items on mosquitos and on weed and brush killers of value. L-1531—A portable electric steam radiator, developed by Burnham Corp., is described in an illustrated pamphlet now being distributed. Theatre managers will find the unit handy for providing auxiliary heating in the boxoffice or wherever drafts exist. It is made in six sizes, and Is simply plugged into an electric outlet. L-1532 Diesel electric generator sets can be tailored to meet almost any power need, including emergency needs of the theatre, according to examples given by Caterpillar Tractor Co. in its new eightpage, illustrated booklet. A chart of electric sets shows that Caterpillar builds them in sizes ranging from 20 to 315 KW as rated for 12-hour operation. L-1533 Information on the "Dairy- Vend," an ice cream dispenser, a product of Vendo Co., is now available for the theatre managers and owners in the form of an illustrated folder. The unit is 34% inches wide, 2938 inches deep and 36 Vi inches high. Save Now On Popular Easel Display Frames! 30x40 EASEL FRAME ONLY S25.95 27x41 EASEL FRAME ONLY S2S.95 40x60 EASEL FRAME ONLY S30.60 All metal comtruchon lifetime ektruded oluminum vat* I framo. hon-tipobl« "Y" trtpod conttruclion moket ffam«t ttoblo on uneven tloort Eotel loch* open or clot«d Tippod tvot It will not mar floort. ^w [xiruded 8 X 10 Slide Frame $1.00! / LIFETIME EXTRUDED ALUMINUM DISPLAY FRAMES S0"»o LESS Eosel Our oxclutivc onc-picco construction cuti your co«ti in holf 8"a10" Slide Frome SI. 00 I4"i)6" Slldo Fromo S3 00 n">M" Slido From* SI SO 22"x2t" Slido Fromo S3 00 I4">22" Slido Fromo S2.IS * Lifclimc extruded aluminum 40"x60" POSTER CASE $64.50 • Coustic etched 40"i60" Non-dlijmifjlf,] pciter CJU thjdowboi door. rtCft^td or lurfacf 1^^^^^^^ • Alumilitc finiihed lounltd (pitxvff ipfcify) htJvy tilrudtd * Strong, rigid «lufliinum. liftlimt aluaijlitf ftmih. full length door hingft. '(" I M plywood kJck * All stondard sizes Montrb«llo I ^r Cross iection ot out ^ solid, liietime home extrusion I FOB SAVE! ORDER DIRECT BY MAIL Framrt and caic hited may bt ordtrtd by mail. Moncybach Guafanlct. Shippfd f 6 Montebfllo. Cjlifcrnia. Peoples Display Frame Co 1513-1515 Olympic Blvd. Montebcllo. Co I if or n to eiime I SHEET 30 X 40 40 X 60 / U Aluminum frames THOUSANDS OF EXHIBITORS (^ "fotect the hea^* wiffi RCA SERVICE and there's a reason why: RCA SERVICE is Prompt • Efficient • Courteous RCA Service Companyjnc. A RADIO CORPORATION OF AMERICA SUBSIDIARY CAMDEN, NEW JERSEY BOXOFFICE : 6, 1952 43
- Page 89 and 90: . . Bill . . Arlene . . Carol . . H
- Page 91 and 92: I "Has ' 1 Beacon i Uetcr I Ktnmorc
- Page 93 and 94: . . Koland . . Walter . . There The
- Page 95 and 96: 1. ^ I VANCOUVER , recenlly I i day
- Page 97 and 98: I Vogue, was appointed manuKer oJ t
- Page 99 and 100: • We 10 "It 'sat: I't' I Wn was -
- Page 101 and 102: : December It's Just As We Told You
- Page 103 and 104: A^
- Page 105 and 106: kL Stocker, DECEMBER 6. 1952 \\\Xr.
- Page 107 and 108: • til Sctnic wallpapers such os t
- Page 109 and 110: 1 The roof of this rndicolly differ
- Page 111 and 112: Li. PREMIUM-PRICED COMFORT WITH EVE
- Page 113 and 114: j Now I round-head I REMODELING IDE
- Page 115 and 116: CARPET LUXURY and ECONOMY begin und
- Page 117 and 118: I mm tc )T ENOUGH «iiig cleanw j *
- Page 119 and 120: H_ for maximum attention. Display a
- Page 121 and 122: lL .^' Not just claims but VISIBLE
- Page 123 and 124: I 0. Will ' I A MANUAL OF PREVENTIV
- Page 125 and 126: ) Jjjj NITID F0« PROGKESSIVE EXHII
- Page 127 and 128: I, U* • *_L. It pays fo give ijOQ
- Page 129 and 130: PROJEQION AND SOUND 00 Easy-To-Foli
- Page 131 and 132: kJ RlCTiFIERS l.s for you to replac
- Page 133 and 134: \ i I j j I TO : The i In ( the ! o
- Page 135 and 136: I ' ' BOXOFFICE eFuf 'fesnlKiij.. l
- Page 137 and 138: ' n'pe smoking stand Is 18 Inches I
- Page 139: I U. I ; was I I HUMOR I I of I cam
- Page 143 and 144: 0)(0fFICEfi]DUiiJJ]i/^l|JI)5 «M'H'
- Page 145 and 146: : Pleasant-: . n....v ;Babai [ Klil
- Page 147 and 148: ' > Sm j • Stormbound I RKO . Pva
- Page 149 and 150: ,li : ,||«, . REPUBLIC ! C B FEATU
- Page 151 and 152: • ! ASSORTED ' 1952-53 6-26-52 I^
- Page 153 and 154: . 'loked : of • Opinions on Curre
- Page 155 and 156: ' (or ! Hon I I ' down i I i'uj M |
"f<br />
: December<br />
orrfinmnrr "<br />
r*-<br />
The following concerns have recenltij<br />
filed copies of interesting descriptive literature<br />
with the Modern Theatre Injormution<br />
Bureau. Readers ivho ivish copies jnitu<br />
obtain them promptly by using the Reader:,<br />
Bureau postcard in this issue of The Mod-<br />
Theatre.<br />
ern<br />
L-1527 Uvalde Rock Asphalt Co. has<br />
released ii four-paKo. colorfully Illustrated<br />
(older on Duraco greaseproof tllo for theatre<br />
floors In the projection booth and<br />
around concessions. Sixteen color patterns<br />
are shown, along with Information on Installation,<br />
low maintenance cost and functional<br />
decorative qualities.<br />
L-1528—EXHIBITORS planning to paint<br />
their theatres will find the new catalog by<br />
Barreled Sunlight Paint Co. of particular<br />
value. On the inside and back covers are<br />
chips of standard colors in which Barreled<br />
Sunlight decorative and heavy duty finishes<br />
are available. Also included are brief but<br />
complete specifications for the proper application<br />
of paints in many types of new<br />
and repaint work.<br />
L-1529 An informational kit on terrazzo<br />
and mosaic floors, with data and<br />
specifications, is being made available<br />
through the Manufacturers Division, Inc.,<br />
of the National Terrazzo and Mosaic Ass'n,<br />
Inc. Included in the kit are seven single<br />
sheets describing installation and maintenance<br />
of terrazzo. A separate eight-page<br />
booklet lists complete standard terrazzo<br />
specifications as adopted by NTMA.<br />
L-1530—A MANUAL of pest control has<br />
been assembled by California Spray-Chemical<br />
Corp. and is being distributed to exhibitors<br />
and drive-in operators. Facts on<br />
control of carpet beetles, flies and roaches<br />
are discussed. Drive-In managers will find<br />
the items on mosquitos and on weed and<br />
brush killers of value.<br />
L-1531—A portable electric steam radiator,<br />
developed by Burnham Corp., is described<br />
in an illustrated pamphlet now being<br />
distributed. Theatre managers will find<br />
the unit handy for providing auxiliary<br />
heating in the boxoffice or wherever<br />
drafts exist. It is made in six sizes, and Is<br />
simply plugged into an electric outlet.<br />
L-1532 Diesel electric generator sets<br />
can be tailored to meet almost any power<br />
need, including emergency needs of the<br />
theatre, according to examples given by<br />
Caterpillar Tractor Co. in its new eightpage,<br />
illustrated booklet. A chart of electric<br />
sets shows that Caterpillar builds them<br />
in sizes ranging from 20 to 315 KW as rated<br />
for<br />
12-hour operation.<br />
L-1533 Information on the "Dairy-<br />
Vend," an ice cream dispenser, a product<br />
of Vendo Co., is now available for the theatre<br />
managers and owners in the form of<br />
an illustrated folder. The unit is 34%<br />
inches wide, 2938 inches deep and 36 Vi<br />
inches high.<br />
Save<br />
Now On Popular<br />
Easel Display Frames!<br />
30x40 EASEL FRAME ONLY S25.95<br />
27x41 EASEL FRAME ONLY S2S.95<br />
40x60 EASEL FRAME ONLY S30.60<br />
All metal comtruchon lifetime ektruded oluminum vat* I<br />
framo. hon-tipobl« "Y" trtpod conttruclion moket ffam«t<br />
ttoblo on uneven tloort Eotel loch* open or clot«d Tippod<br />
tvot It will not mar floort. ^w<br />
[xiruded<br />
8 X 10 Slide Frame $1.00! /<br />
LIFETIME EXTRUDED ALUMINUM DISPLAY FRAMES S0"»o LESS<br />
Eosel<br />
Our oxclutivc onc-picco construction cuti your co«ti in holf<br />
8"a10" Slide Frome SI. 00 I4"i)6" Slldo Fromo S3 00<br />
n">M" Slido From* SI SO 22"x2t" Slido Fromo S3 00<br />
I4">22" Slido Fromo S2.IS<br />
* Lifclimc extruded aluminum 40"x60" POSTER CASE $64.50<br />
• Coustic etched<br />
40"i60" Non-dlijmifjlf,] pciter CJU<br />
thjdowboi door. rtCft^td or lurfacf<br />
1^^^^^^^ • Alumilitc finiihed<br />
lounltd (pitxvff ipfcify) htJvy tilrudtd<br />
* Strong, rigid<br />
«lufliinum. liftlimt aluaijlitf ftmih. full<br />
length door hingft. '("<br />
I M<br />
plywood kJck<br />
* All stondard sizes<br />
Montrb«llo<br />
I ^r Cross iection ot out<br />
^ solid, liietime home<br />
extrusion<br />
I<br />
FOB<br />
SAVE! ORDER DIRECT BY MAIL<br />
Framrt and caic hited may bt ordtrtd<br />
by mail. Moncybach Guafanlct. Shippfd<br />
f 6 Montebfllo. Cjlifcrnia.<br />
Peoples Display Frame Co<br />
1513-1515 Olympic Blvd. Montebcllo. Co<br />
I if or n to<br />
eiime<br />
I SHEET<br />
30 X 40<br />
40 X 60<br />
/<br />
U<br />
Aluminum<br />
frames<br />
THOUSANDS OF EXHIBITORS<br />
(^<br />
"fotect the hea^*<br />
wiffi<br />
RCA SERVICE<br />
and there's a reason why:<br />
RCA SERVICE is<br />
Prompt • Efficient • Courteous<br />
RCA Service Companyjnc.<br />
A RADIO CORPORATION OF AMERICA SUBSIDIARY<br />
CAMDEN, NEW JERSEY<br />
BOXOFFICE :<br />
6, 1952 43
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