DECEMBER
READERS' BUREAU For literature on products advertised or mentioned in this issue, see oth side ol this sheet and read how to use the postcard coupons below. IlKlH PRODUCTS ADVERTISED IN ADMISSION SIGNS Edgar S. Bowman 19-D AIR CONDITIONING Ready-Power Co 34-A ATTRACTION BOARDS AND LETTERS Adier Silhouette Letter Co 18-C Poblocki & Sons 3S-A Wagner Sign Service IS-B CANDY Schutter Candy Co 30-B CANDY FLOSS MACHINES Concession Supply Co 2S-C CARBONS—See Projector Carbons CARBON SAVERS Phillips Electro Extensions 19-C CARPET CUSHIONING Sponge Rubber Products Co 17-A CARPETS Alexander Smith, Inc 4-A CONCESSION EQUIPMENT, DRIVE-IN Concession Supply Co 28-C Poblocki & Sons 38- Walky Service Co 36-A CONCESSION CONTRACTORS Sportservrce Corp 37-C CURTAIN CONTROLS Automatic Devices Co 34-B DISPLAY FRAMES AND EASELS Peoples Display Frame Co 43-A Poblocki & Sons 38-A DRINK DISPENSERS—See Fountainettes DRINKS, SOFT Coca-Cola 2-A FOUNTAINETTES Modern Refreshers, Inc 30-A Superior Refrigerator Mfg. Co 28-B FRONTS AND BOXOFFICES Poblocki & Sons 38-A GUM, CHEWING Wm. Wrigley Jr. Co. 29-A KIDDY RIDES for DRIVE-INS Concession Supply Co 28-C Miniature Train Co 38-B LADDERS, SAFETY Dayton Safety Ladder Ca 41-A THIS ISSUE LIGHTING CONTROLS, HOUSE AND STAGE Superior Electric Co 31-A POPCORN BOXES AND SACKS Concession Supply Co 28-C Manley, Inc 26-A Rex Specialty Bag Corp 16-A POPCORN MACHINES Concession Supply Co 28-C Manley, Inc 26-A POPCORN SCOOPS Speed-Scoop 30-C POPCORN SEASONING (OIL) Manley, Inc 26-A C. F. Simonin's Sons, Inc 28- POPCORN AND SUPPLIES Concession Supply Co 28-C Manley, Inc 26-A POPCORN WARMERS Walky Service Co 36-A POSTER FRAMES AND EASELS Peoples Display Frame Co 43-A Poblocki & Sons 38-A PROJECTION ARC LAMPS C. S. Ashcraft Mfg. Co 37-D Ballantync Co 37-A National Theatre Supply 3-A PROJECTION LENSES Kollmorgen Optical Co 32-A PROJECTION AND SOUND The Ballantyne Co 37-A International Projector Corp 1-BC Wenzel Projector Co 32-B PROJECTION AND SOUND SERVICE RCA Service Co 43-B Wenzel Projector Co. 32-B PROJECTOR ARC LAMPS National Theatre Supply 3-A PROJECTOR CARBONS National Carbon Co 23-A PROJECTOR PARTS LaVezzi Machine Works 19-A RAMP LIGHTS for DRIVE-INS Dawo Corp 37-B RECTIFIERS, PROJECTION Strong Electric Corp 33-A REELS, FILM Goldberg Bros 19-F REWINDERS, FILM Goldberg Bros 33-B Wenzel Projector Co 32-B RIDES—See Kiddy Rides SAND URNS Goldberg Bros 18-B SANDWICH SACKS, etc. Rex Specialty Bag Corp 16-A SCALES, PENNY WEIGHING, FORTUNE Watling Mfg. Co 44-A SCREEN PAINTS—See Paints SCREENS for INDOOR THEATRES B. F. Shearer Co 18-A S.O.S. Cinema Supply Corp 33-E Vocalite Screen Corp 19-E SCREEN SURFACING MATERIAL, DRIVE-INS Poblocki & Sons 38-A SCREEN TOWERS for DRIVE-INS The Ballantyne Co 37-A SEATING, CONVENTIONAL THEATRES American Seating Co 5-A Griggs Equipment Co 33-G Heywood-Wakefield Co 13-A Ideal Seating Co 41-B Kroehler Mfg. Co 19-G S.O.S. Cinema Supply Corp 33-E SIGNS, DIRECTIONAL, etc. Edgar S. Bowman 19-D Dawo Corp 37-B Poblocki & Sons 38-A SPEAKERS. IN-CAR for DRIVE-INS The Ballantyne Co 37-A Dawo Corp 37-B International Projector Corp. 1-BC SPOT LAMPS GoldE Mfg. Co 33-F THEATRE EQUIPMENT AND SUPPLIES National Theatre Supply 33-C RCA Theatre Equipment 4-A Theatre Equipment Dealers Ass'n 6-A S.O.S. Cinema Supply Corp 33-E TICKET REGISTERS Ticket Register Industries 33-D TRASH PICK-UP CART Poblocki & Sons 3S-A UPHOLSTERY FABRICS Blumenthal & Co., Sidney 22-A VACUUM CLEANERS National Super Service Co., Inc 44-B
I U. I ; was I I HUMOR I I of I campaign ' : for Slow, DRIVE-IN EXPLOITATION Conlinurd horn page 3t . ^ JOJw»7 Ul L. These "daffy doln's." as some of thr manaKPrs described them, are endless. Ommanager turned out an ad by using a stylu , on a mlmeonraph sheet. It wasn't exactly Brtistlc. but It told the story the way he wanted It told. Every child that attended one theatre received a card announclnfi a Cowkld Contest up to August 6. This was at the Ozark Drive-In Free pictures of the kids In cowboy costumes sitting on a pony were taken when the contest started. Each contestant had a number and $60 In prizes were announced. COWKID CONTEST A WINNER It was phenomenal. More than 300 pictures were made at no cost to The photographer wants to do It the theatre. again. A total of 781 votes were cast durlni; balloting week. The display boards co.st $35. No parent could escape bringing the children while the contest was on. The cowboy suits, both ready-made and Improved on by mothers, were elaborate. When "The Barefoot Mailman" was played, men without shoes were admitted free. Fifty-three showed up and the rest of the audience had fun. Buck night was a sensation throughout the circuit after it got going. Bills ranging from $1 to $5 were placed in envelopes and sold at 95 cents each. At first sales were slow, but after they were opened business Write Dept. A for Bulletin Daulon safety^taHers UnSURPflSSEO put your jobs on the 8afet\) level.. Theatre jobi ore tofmr on o Doylon Safety Ladder. That ipecial "Saftty Level" working platform makes all your high jobi "ground lofe." Here'f the "big 6" feature! that moke a Doyton your best buy. 1. Rail-guarded "Safely Level" platform. 2. Locks in place aulomoticolly. 3. Rubber safely shoes. 4. Light weight—great strength. 5. Economically priced. 6. Complete size range 3' to 16' high. • Daylon sqfety (oHtr c#. 2339 Gilb*rt Av>., Cintmnaii, Ohio In Conoco JAMTT SUrriT CO . TOIONTO URLUES! Square dancing ii lively event for all ages at Harrison, Ark., drive-in. "bedlam," as one of the reports stated. This stunt has been a regular in Commonwealth drive-ins for three years. The story of these things could go on for pages and pages. UniVERSflL CHfll ^L IDEAL 32 ALL-STEEL MODELS Conrctitional tvpe or the coitTtnicnt SJrtfi-Back type which, with smooth, cffortlest rctrutiM. gives 100% more patiin« space and tliminatv the necessity of ilamlini LUXURIOUS COMFORT BEAUTIFUL NEW STYLING Full lefigth luck cmel elinnnatts hazards. No protruding parts to The Most Serviceoble Chair I For maiimum sentce. more even iififg. ym\ cushions are easily rcmovabte for rtJocatini without the use of tocli. Free planning service. IN MANAGERS' REPORTS Managers' reports were as funny as some their stunts. One w^ound up the season's with a picture of himself with his worn soles. He may have copied this idea from Adlai Stevenson. It could have been a subtle hint a raise. Whatever it was the method of doing it was entertaining. All the boys have fun. So does Braunagel. He admits it. And nobody is complaining about business. BOXOFTICE December 6, 1952 41
- Page 87 and 88: Peter Wellman Honors Girard Grid Ch
- Page 89 and 90: . . Bill . . Arlene . . Carol . . H
- Page 91 and 92: I "Has ' 1 Beacon i Uetcr I Ktnmorc
- Page 93 and 94: . . Koland . . Walter . . There The
- Page 95 and 96: 1. ^ I VANCOUVER , recenlly I i day
- Page 97 and 98: I Vogue, was appointed manuKer oJ t
- Page 99 and 100: • We 10 "It 'sat: I't' I Wn was -
- Page 101 and 102: : December It's Just As We Told You
- Page 103 and 104: A^
- Page 105 and 106: kL Stocker, DECEMBER 6. 1952 \\\Xr.
- Page 107 and 108: • til Sctnic wallpapers such os t
- Page 109 and 110: 1 The roof of this rndicolly differ
- Page 111 and 112: Li. PREMIUM-PRICED COMFORT WITH EVE
- Page 113 and 114: j Now I round-head I REMODELING IDE
- Page 115 and 116: CARPET LUXURY and ECONOMY begin und
- Page 117 and 118: I mm tc )T ENOUGH «iiig cleanw j *
- Page 119 and 120: H_ for maximum attention. Display a
- Page 121 and 122: lL .^' Not just claims but VISIBLE
- Page 123 and 124: I 0. Will ' I A MANUAL OF PREVENTIV
- Page 125 and 126: ) Jjjj NITID F0« PROGKESSIVE EXHII
- Page 127 and 128: I, U* • *_L. It pays fo give ijOQ
- Page 129 and 130: PROJEQION AND SOUND 00 Easy-To-Foli
- Page 131 and 132: kJ RlCTiFIERS l.s for you to replac
- Page 133 and 134: \ i I j j I TO : The i In ( the ! o
- Page 135 and 136: I ' ' BOXOFFICE eFuf 'fesnlKiij.. l
- Page 137: ' n'pe smoking stand Is 18 Inches I
- Page 141 and 142: "f : December orrfinmnrr " r*- The
- Page 143 and 144: 0)(0fFICEfi]DUiiJJ]i/^l|JI)5 «M'H'
- Page 145 and 146: : Pleasant-: . n....v ;Babai [ Klil
- Page 147 and 148: ' > Sm j • Stormbound I RKO . Pva
- Page 149 and 150: ,li : ,||«, . REPUBLIC ! C B FEATU
- Page 151 and 152: • ! ASSORTED ' 1952-53 6-26-52 I^
- Page 153 and 154: . 'loked : of • Opinions on Curre
- Page 155 and 156: ' (or ! Hon I I ' down i I i'uj M |
READERS' BUREAU<br />
For literature on products advertised or mentioned in this issue, see oth<br />
side ol this sheet and read how to use the postcard coupons below.<br />
IlKlH<br />
PRODUCTS ADVERTISED IN<br />
ADMISSION SIGNS<br />
Edgar S. Bowman 19-D<br />
AIR CONDITIONING<br />
Ready-Power Co 34-A<br />
ATTRACTION BOARDS AND LETTERS<br />
Adier Silhouette Letter Co 18-C<br />
Poblocki & Sons 3S-A<br />
Wagner Sign Service IS-B<br />
CANDY<br />
Schutter Candy Co 30-B<br />
CANDY FLOSS MACHINES<br />
Concession Supply Co 2S-C<br />
CARBONS—See Projector Carbons<br />
CARBON SAVERS<br />
Phillips Electro Extensions 19-C<br />
CARPET CUSHIONING<br />
Sponge Rubber Products Co 17-A<br />
CARPETS<br />
Alexander Smith, Inc 4-A<br />
CONCESSION EQUIPMENT, DRIVE-IN<br />
Concession Supply Co 28-C<br />
Poblocki & Sons 38-<br />
Walky Service Co 36-A<br />
CONCESSION CONTRACTORS<br />
Sportservrce Corp 37-C<br />
CURTAIN CONTROLS<br />
Automatic Devices Co 34-B<br />
DISPLAY FRAMES AND EASELS<br />
Peoples Display Frame Co 43-A<br />
Poblocki & Sons 38-A<br />
DRINK DISPENSERS—See Fountainettes<br />
DRINKS, SOFT<br />
Coca-Cola 2-A<br />
FOUNTAINETTES<br />
Modern Refreshers, Inc 30-A<br />
Superior Refrigerator Mfg. Co 28-B<br />
FRONTS AND BOXOFFICES<br />
Poblocki & Sons 38-A<br />
GUM, CHEWING<br />
Wm. Wrigley Jr. Co. 29-A<br />
KIDDY RIDES for DRIVE-INS<br />
Concession Supply Co 28-C<br />
Miniature Train Co 38-B<br />
LADDERS, SAFETY<br />
Dayton Safety Ladder Ca 41-A<br />
THIS ISSUE<br />
LIGHTING CONTROLS, HOUSE AND STAGE<br />
Superior Electric Co 31-A<br />
POPCORN BOXES AND SACKS<br />
Concession Supply Co 28-C<br />
Manley, Inc 26-A<br />
Rex Specialty Bag Corp 16-A<br />
POPCORN MACHINES<br />
Concession Supply Co 28-C<br />
Manley, Inc 26-A<br />
POPCORN SCOOPS<br />
Speed-Scoop 30-C<br />
POPCORN SEASONING (OIL)<br />
Manley, Inc 26-A<br />
C. F. Simonin's Sons, Inc 28-<br />
POPCORN AND SUPPLIES<br />
Concession Supply Co 28-C<br />
Manley, Inc 26-A<br />
POPCORN WARMERS<br />
Walky Service Co 36-A<br />
POSTER FRAMES AND EASELS<br />
Peoples Display Frame Co 43-A<br />
Poblocki & Sons 38-A<br />
PROJECTION ARC LAMPS<br />
C. S. Ashcraft Mfg. Co 37-D<br />
Ballantync Co 37-A<br />
National Theatre Supply 3-A<br />
PROJECTION LENSES<br />
Kollmorgen Optical Co 32-A<br />
PROJECTION AND SOUND<br />
The Ballantyne Co 37-A<br />
International Projector Corp 1-BC<br />
Wenzel Projector Co 32-B<br />
PROJECTION AND SOUND SERVICE<br />
RCA Service Co 43-B<br />
Wenzel Projector Co. 32-B<br />
PROJECTOR ARC LAMPS<br />
National Theatre Supply 3-A<br />
PROJECTOR CARBONS<br />
National Carbon Co 23-A<br />
PROJECTOR PARTS<br />
LaVezzi Machine Works 19-A<br />
RAMP LIGHTS for DRIVE-INS<br />
Dawo Corp 37-B<br />
RECTIFIERS, PROJECTION<br />
Strong Electric Corp 33-A<br />
REELS, FILM<br />
Goldberg Bros 19-F<br />
REWINDERS, FILM<br />
Goldberg Bros 33-B<br />
Wenzel Projector Co 32-B<br />
RIDES—See Kiddy Rides<br />
SAND URNS<br />
Goldberg Bros 18-B<br />
SANDWICH SACKS, etc.<br />
Rex Specialty Bag Corp 16-A<br />
SCALES, PENNY WEIGHING, FORTUNE<br />
Watling Mfg. Co 44-A<br />
SCREEN PAINTS—See Paints<br />
SCREENS for INDOOR THEATRES<br />
B. F. Shearer Co 18-A<br />
S.O.S. Cinema Supply Corp 33-E<br />
Vocalite Screen Corp 19-E<br />
SCREEN SURFACING MATERIAL, DRIVE-INS<br />
Poblocki & Sons 38-A<br />
SCREEN TOWERS for DRIVE-INS<br />
The Ballantyne Co 37-A<br />
SEATING, CONVENTIONAL THEATRES<br />
American Seating Co 5-A<br />
Griggs Equipment Co 33-G<br />
Heywood-Wakefield Co 13-A<br />
Ideal Seating Co 41-B<br />
Kroehler Mfg. Co 19-G<br />
S.O.S. Cinema Supply Corp 33-E<br />
SIGNS, DIRECTIONAL, etc.<br />
Edgar S. Bowman 19-D<br />
Dawo Corp 37-B<br />
Poblocki & Sons 38-A<br />
SPEAKERS. IN-CAR for DRIVE-INS<br />
The Ballantyne Co 37-A<br />
Dawo Corp 37-B<br />
International Projector Corp. 1-BC<br />
SPOT LAMPS<br />
GoldE Mfg. Co 33-F<br />
THEATRE EQUIPMENT AND SUPPLIES<br />
National Theatre Supply 33-C<br />
RCA Theatre Equipment 4-A<br />
Theatre Equipment Dealers Ass'n 6-A<br />
S.O.S. Cinema Supply Corp 33-E<br />
TICKET REGISTERS<br />
Ticket Register Industries 33-D<br />
TRASH PICK-UP CART<br />
Poblocki & Sons 3S-A<br />
UPHOLSTERY FABRICS<br />
Blumenthal & Co., Sidney 22-A<br />
VACUUM CLEANERS<br />
National Super Service Co., Inc 44-B
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