DECEMBER

MAMMY S KITCHEN AT DRIVE-IN
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BUTTERLIKE AROMA .
. . stops
em in their tracks — makes 'em want to
eat popcorn.
BUTTERLIKE APPEARANCE
. . gives your popcorn a golden hue
, . makes it look good enough to eat!
BUTTERLIKE TASTE .
.
that satisfying flavor that makes
'em want to eat more popcorn!
POPSIT PLUS
ONLY ^^-"*'"^'*^'— GIVES
YOUR POPCORN THESE THREE FEATURES!
P\\is less cost per bag, fewer
"duds", easy to measure
accurately, pours in all weather
Continued from preceding page 1
ing to the special recipe used by the Hugh
Gardner's cook in their own home, and
patrons, feeling they deserve a name to
set them apart from the regular variety,
call them "Hughburgers."
Two hundred of the sandwiches aie prepared
ahead of opening time, and kept
warm in four-drawer electric bun warm-
7/ie large patio in front of Mammy's Kitclien is a
popular spot with patrons. Entrance to tf>e concession
is through the two sliding barn doors with
inner
screens.
i|)i|p§i
/Morfe hi C. F. Simonin's Sons, Inc.
phua. 34, pa.
ers, from which the patrons serve themselves.
They are sold for 25 cents.
Another favorite at the Edgewood Drivein
is hot chocolate, with a marshmallow in'
each ten-cent cup.
All concession items, from cold drinks to
popcorn and peanuts, are watched carefully
for quality. Edward Harris, manager
of Hugh Gardner theatres, says that one
doesn't have to advertise good food, because
it takes care of that itself.
Improvement
wws...
Do If
NOW!
HIGH COST Improvements
are those you fail
YOUR PATRONS
to make!
keep coming if your place is attractive
Want a dispenser that's easy to service?
Your concession employees will like the SODAMAKER.
The SODAMAKER offers eosy maintenance. Gravity-fed
syrup eliminates pressure tanks, syrup and pressure noses,
and pressure regulators. Water and syrup adjustments are
easily occessible, and no special tools are needed.
.... Dealer Territories Open ....
SUPERIOR REFRIGERATOR MFG. CO.
822-824 Hodiomont Ave. St. Loui* 12, Mo.
ONE CASHIER FOR BOTH LANES 1
Concession personnel consists of one employe
at the grill, five or six persons behind
the cafeteria counters, and one cashier. All
wear gieen and white uniforms.
An attractive patio in front of the concession
is equipped with 50 canvas deck'
chairs in green, red and yellow.
The Edgewood has a capacity of 500 cars,;
with ramps laid out on a 40-degree angle
from the screen, so that every car po.':ition
provides a good view from the screen.
Speaker posts have been set 20 feet apart,
cars
giving an ample amount of room for
with wide doors, and making entrance and
exit for all cars much easier.
An outstanding safety featui-e is, that
with the double-lane highway and the theatre
facing west, it is easier to exit since
the east drive for the north traffic goes
toward Neosho. Also, about 200 feet north
of the exit, highways divide the traffic
three ways. Even a capacity crowd is
easily out and gone during the ten-minute
break between the fh-st and second shows.
EVERYTHING FOR THE CONCESSIONAIRE
Popcorn Equipment
Candy Floss Equipment
Popcorn, Oils, Boxes and Supplies
Kiddie Rides
Write for catalog . . .
CONCESSION SUPPLY CO. "/e'do'n" olli
28
The MODERN THEATRE SECTION
I