DECEMBER

22 The MODERN THEATRE SECTIO^j JH^jj
i
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REMODELING PROJECT CREATES COMPLETELY MODERN SHOWCASE
Continued from preceding page
gram," said Prank Newman. "No expense
was spared in securing the finest in everything
which went into the remodeling and
I am thrilled with the results. This is, in
our opinion, the most modern and beautiful
theatre in the Pacific Northwest."
B. Marcus Pi'iteca designed the remodeling
of the theatre, and Carl Mahne, Evergreen
purchasing agent was in charge of
the work.
With its re-opening, the Everett will continue
with its original daily, continuous,
first run policy.
CREDITS: Architect: B. Marcus
Priteca * Changeable letters:
Bevelite • Display frames:
Aluminex • Carpeting: Alexander
Smith • Seating: American.
At right is a view of the new
Everett, showing the seating,
white abstract wall designs and
two of the special lights for
flooding the proscenium arch.
Below is a view of the house,
looking toward the rear, as it
appeared before the remodeling.
Charles F. Roth, manager
of the 11th International
Heating and Ventilating
exposition, scheduled
for the Amphitheatre,
Chicago, January
26-30, has announced the
availability of additional
exhibit space.
Before remodeling. Auditorium after remodeling.
Two outstanding upholstery pile fabrics
of distinction made especially for
theatre seats.
These luxurious upholstery pile fabrics
feel and look soft — yet they stand up
under the hardest wear — keep
their new looks longer. Dust and
ordinary stains clean quickly and easily —
giving attractive appearance
with low'cost maintenance.
25^
SIDNEY BLUMENTHAl & CO. INC.
ONE PARK AVE. • NEW YORK 16, N. Y.
pazt luetic* fn cm PuapoM*
— -z:. May we send you samples?
Ask about "Loma-Loom",
the sensational neiv carpet
with the built-in sponge rubber back.