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The new exterior of the remodeled Everett The<br />
atre w'rth its spectacular readerboard and neo<br />
lighting is shown at left. In addition to the box<br />
office, all other exterior paneling is reddish<br />
brown marble. The four-way illuminated dispio<br />
panels are /2'/ix5 feet and bordered with Alum,<br />
nex. Below is the theatre as it appeared a fe<<br />
months ago.<br />
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REMODELING<br />
PROJECT:<br />
WASHINGTON THEATRE GAINS A NEW FACE<br />
Extensive Exterior and Interior<br />
Remodeling and Redecorating<br />
Create a Completely Modern Showcase in the Everett<br />
by DAVID A. BALLARD<br />
Vt hen the EVERETT THEATRE ill Everett,<br />
Wash., reopened recently after completion<br />
of a major remodeling program, patrons of<br />
the Evergreen Theatres Corp. showhouse<br />
could hardly believe that they were in the<br />
same theatre. Seldom has a more ambitious<br />
refurbishing job been undertaken on any<br />
theatre, and the results were breathtaking.<br />
Up to $100,000 were spent on the house<br />
which seats 980 and draws a general patronage<br />
from a population of about 75,000.<br />
It is a downtown B location on a 75x120-<br />
foot lot on a major city thoroughfare.<br />
which seems spacious because of the extensive<br />
use of glass. The foyer, decorated in<br />
a warm gray tone, is dominated by a beautiful,<br />
new custom-made concession bar or<br />
etched aluminum floral design. It i<br />
located directly in front of the glass door<br />
t<br />
A V-SHAPED MARQUEE<br />
From the modern, unusual box office to<br />
the relocated and enlarged exits, the house<br />
is entirely new. A striking display effect is<br />
achieved by the new marquee and brilliantly<br />
lighted reader boards which extend over<br />
the sidewalk in a shallow V with attraction<br />
copy on each side which can thus be seen<br />
from both directions. Colorful red and<br />
green plastic letters are used.<br />
The boxoffice and the facade are done in<br />
beautiful reddish-brown marble and glass,<br />
with large Aluminex display frames, 12 '/2<br />
x 5 feet each, lighted from all four sides.<br />
Boxoffice drapes of original design enhance<br />
its attractiveness. The entrance doors are<br />
all glass, and lead into a fairly small foyer<br />
This view shows the attractive foyer, which, though small, appears spacious due to the extensive use<br />
glass. The concession bar is located directly in front of the doors for maximum attention, and<br />
enhanced by an etched aluminum design and candy-striped pillars.<br />
f<br />
20<br />
The MODERN THEATRE SECTIOl
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