DECEMBER

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\ A Shampoo Twice a Year Adds Life And Beauty to Theatre Carpeting Floor Care Manual ... V The ''On Location" Method: Step-by-Step by DAVE E. SMALLEY I HE BIGGEST FLOOR maintenance problem of the theatre is the care of the carpeting. Bare floors can be mopped daily and thereby liept relatively clean, but the carpeting can be washed only at extended enough to intervals. At the same time the carpeting in your foyer, on the stairs and even in the lounge is subjected to more severe strain and abuse than carpeting in almost any other building. Carpeting does have one advantage over other kinds of flooring. It absorbs dust and fine litter. Even a goodly portion of such accumulations as mud dries on the pile and is trampled down out of sight into the backing. Therefore, a carpet can still look clean when actually it is very dirty. Even soil on the surface, which has more or less stained the ends of the pile, can be so uniform in appearance as to escape notice. Quick Magazine's Sept. 8tii SHAMPOO BRINGS OUT PATTERN report, lieaded, "Popcorn: It is only when the carpeting is being shampooed that the accumulated soil on Big Business in ttie Balcony" the surface becomes glaringly apparent. Almost like magic the faded pattern and spotlights the advantage of half-forgotten colors become distinct and This process is vivid again. noiseless bags. In the care of your carpeting, the first line of defense is to keep as much dirt off as possible, and this is best accomplished with corrugated rubber mats or runners through the lobby. has no other choice Naturally, the best daily routine for maintaining carpeting is with a vacuum is the cleaner, especially with one of the larger m^'[f industrial machines. The latter is much more powerful than the household type and has a greater capacity. Usually the mflfl" theatre carpeting is heavier, deeper than that of the household and requires stronger suction to draw the imbedded dust and grit out of the carpet backing. GRIT IS INJURIOUS POPCORN This daily removal of grit from your carpeting is something more important than .iust a sanitary measure. The grit consists carpeting. of tiny bits of cement, sand and other hard, sharp particles carried in on the shoe soles. Settling on the carpet backing at the base of the pile, and under the pressure and shifting of traffic, this grit cuts the pile in WtH» in for catalogue of our complete two at line of concession bags. the base, causing the gradual disintegration of the carpeting. Rex Specialty Bag Corp. Also, dust allowed to remain in the backing of the carpet tends to promote 101 Ondardonk Av«nue • Brooklyn 37, N. Y. decay. A thorough cleaning each day with a vacuum cleaner will do more to preserve your carpeting than anything else you can do. But vacuum cleaning alone is not keep your carpeting both clear and healthy. That overcast of traffic stain, previously mentioned, which dims the design and colors of the covering should be removed at least twice a year, partly for the sake of appearances and partly for the furthei preservation of the carpet. SHAMPOO TWICE A YEAR As has just been said, dust left in the carpet backing promotes decay. The traffic stain on the pile also promotes decomposi-; tion. For these reasons, along with thel equally essential need for sanitation, thecarpeting must have a good shampooing no less frequently than twice a year, preferably in the fall and in the spring. Since the carpeting in theatres is nearlsj always tacked down, wall-to-wall, the ex' ception being the aisle runners, there is nc choice but to shampoo it on the floor known as the "on location' method and consists of scrubbing the carpeting with a floor machine and picking up; the dirty lather with an industrial typ(| ' vacuum cleaner. We have just said the theatre operatoi: than the on location method if we wants his carpeting shampooed, for certainly he would not consider removing the carpeting for plan cleaning. Not only would plant cleaniiu be very expensive but the show would havi to shut down for several days while tht renovating job was being consummated. PROFESSIONAL CLEANING AVAILABLE There are professional on location car pet cleaners and some of the plant cleaner employ the process as an adjunct to thei regular business, since it is the only prac tical way to clean larger areas of installe* There is no reason, however, wh; you cannot shampoo your carpeting your self as we shall describe in the followini paragraphs. Even though you call in professionals t clean your carpeting by the on locatloi method it is well to know how the worl should be done. Too frequently it is beim Continued on page I J *.f 16 The MODERN THEATRE SECTIOl M

CARPET LUXURY and ECONOMY begin under the rug with SPONGEX RIPPLE the new sponge rubber rug cushion What a quality rug cushion means to a carpet Superb comfort and real economy lie under the rug with Spongex Ripple. Air, under row after row of resilient rubber arches, gently rushions everv footstep for nuiximum walking comfort and minimum carpet wear. See Ripple and prove to yourself that only Ripple has these advantages: • Makes any carpet luxuriously soft to walk on. • Is clean— cannot shed fibers or hairs about the floors. • Is moth and vermin proof— non-allergenic. • Has non-skid action unequalled by any other rug cushion. / Longer life ... A good nig cushion more than doubles the life of any carpet. lasting beauty. . . .\ po(l rug cu.sh- 11)11 n(\rr mats down. It stays ever resilient to protect the carpet's original beauty. Yearly economy... Good carpet laid on a (!(M>d cushion costs less p«-r year than the same carpet uncushioned. / • Costs no more than most hair and fiber pads. Specify that your carpets be installed on Ripple. You'll be pleased at its cost, amazed at its performance. Ripple is available in weights of 45 and 60 oz. per sq. yd. For free Ripple samples and further iiiforiiiation see your floor covering dealer, or write us today. SPONGEX THE SPONGE RUBBER PRODUCTS COMPANY 516 Derby Place Shelton, Conn. IJIW''' lOXOFFICE :: December 6, 1952 17

\<br />

A Shampoo Twice a Year Adds Life<br />

And Beauty to Theatre Carpeting<br />

Floor Care Manual ... V<br />

The ''On Location" Method: Step-by-Step<br />

by DAVE E. SMALLEY<br />

I HE BIGGEST FLOOR maintenance<br />

problem of the theatre is the care of the<br />

carpeting. Bare floors can be mopped daily<br />

and thereby liept relatively clean, but the<br />

carpeting can be washed only at extended enough to<br />

intervals. At the same time the carpeting<br />

in your foyer, on the stairs and even in the<br />

lounge is subjected to more severe strain<br />

and abuse than carpeting in almost any<br />

other building.<br />

Carpeting does have one advantage over<br />

other kinds of flooring. It absorbs dust and<br />

fine litter. Even a goodly portion of such<br />

accumulations as mud dries on the pile and<br />

is trampled down out of sight into the<br />

backing. Therefore, a carpet can still look<br />

clean when actually it is very dirty. Even<br />

soil on the surface, which has more or less<br />

stained the ends of the pile, can be so uniform<br />

in appearance as to escape notice.<br />

Quick Magazine's Sept. 8tii<br />

SHAMPOO BRINGS OUT PATTERN<br />

report, lieaded, "Popcorn:<br />

It is only when the carpeting is being<br />

shampooed that the accumulated soil on<br />

Big Business in ttie Balcony"<br />

the surface becomes glaringly apparent.<br />

Almost like magic the faded pattern and<br />

spotlights the advantage of half-forgotten colors become distinct and This process is<br />

vivid again.<br />

noiseless bags.<br />

In the care of your carpeting, the first<br />

line of defense is to keep as much dirt off as<br />

possible, and this is best accomplished<br />

with corrugated rubber mats or runners<br />

through the lobby.<br />

has no other choice<br />

Naturally, the best daily routine for<br />

maintaining carpeting is with a vacuum<br />

is<br />

the cleaner, especially with one of the larger<br />

m^'[f<br />

industrial machines. The latter is much<br />

more powerful than the household type<br />

and has a greater capacity. Usually the<br />

mflfl"<br />

theatre carpeting is heavier, deeper than<br />

that of the household and requires stronger<br />

suction to draw the imbedded dust and<br />

grit out of the carpet backing.<br />

GRIT IS INJURIOUS<br />

POPCORN<br />

This daily removal of grit from your carpeting<br />

is something more important than<br />

.iust a sanitary measure. The grit consists<br />

carpeting.<br />

of tiny bits of cement, sand and other hard,<br />

sharp particles carried in on the shoe soles.<br />

Settling on the carpet backing at the base<br />

of the pile, and under the pressure and<br />

shifting of traffic, this grit cuts the pile in<br />

WtH» in for catalogue of our complete<br />

two at<br />

line of concession bags.<br />

the base, causing the gradual disintegration<br />

of the carpeting.<br />

Rex Specialty Bag Corp. Also, dust allowed to remain in the backing<br />

of the carpet tends to promote 101 Ondardonk Av«nue • Brooklyn 37, N. Y. decay.<br />

A thorough cleaning each day with a<br />

vacuum cleaner will do more to preserve<br />

your carpeting than anything else you can<br />

do. But vacuum cleaning alone is not<br />

keep your carpeting both clear<br />

and healthy.<br />

That overcast of traffic stain, previously<br />

mentioned, which dims the design and<br />

colors of the covering should be removed<br />

at least twice a year, partly for the sake<br />

of appearances and partly for the furthei<br />

preservation of the carpet.<br />

SHAMPOO TWICE A YEAR<br />

As has just been said, dust left in the<br />

carpet backing promotes decay. The traffic<br />

stain on the pile also promotes decomposi-;<br />

tion. For these reasons, along with thel<br />

equally essential need for sanitation, thecarpeting<br />

must have a good shampooing<br />

no less frequently than twice a year, preferably<br />

in the fall and in the spring.<br />

Since the carpeting in theatres is nearlsj<br />

always tacked down, wall-to-wall, the ex'<br />

ception being the aisle runners, there is nc<br />

choice but to shampoo it on the floor<br />

known as the "on location'<br />

method and consists of scrubbing the carpeting<br />

with a floor machine and picking up;<br />

the dirty lather with an industrial typ(|<br />

'<br />

vacuum cleaner.<br />

We have just said the theatre operatoi:<br />

than the on location<br />

method if we wants his carpeting shampooed,<br />

for certainly he would not consider<br />

removing the carpeting for plan<br />

cleaning. Not only would plant cleaniiu<br />

be very expensive but the show would havi<br />

to shut down for several days while tht<br />

renovating job was being consummated.<br />

PROFESSIONAL CLEANING AVAILABLE<br />

There are professional on location car<br />

pet cleaners and some of the plant cleaner<br />

employ the process as an adjunct to thei<br />

regular business, since it is the only prac<br />

tical way to clean larger areas of installe*<br />

There is no reason, however, wh;<br />

you cannot shampoo your carpeting your<br />

self as we shall describe in the followini<br />

paragraphs.<br />

Even though you call in<br />

professionals t<br />

clean your carpeting by the on locatloi<br />

method it is well to know how the worl<br />

should be done. Too frequently it is beim<br />

Continued on page I<br />

J<br />

*.f<br />

16<br />

The MODERN THEATRE SECTIOl<br />

M

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