DECEMBER
THE ROOF IS THE WALL IN THIS THEATRE Revolutionary Approach in Design and Projection Used in St. Louis Theatre I HE NEW La Cosa Theatre in the St. Ann shopping center, St. Louis, Mo., represents the materialization of several new concepts of theatre form and design. The architect, Lewis E. Wilson, has created a completely functional small theatre with increased economy of construction and operation. The 725-seat La Cosa is the first of its kind in the world, and is designed on the lines of a distorted letter A. Tie beams in the floor of the house provide the cross members and vertical steel beams along one side actually create the illusion of one vertical wall in the auditorium. Thus, in this semitriangular design the roof becomes the walls with a number of economies resulting. Waste space was eliminated and the entire cubage of the building reduced. Since building codes require much stricter regulations for walls than for the roof, this is an economical design. UNUSUAL ROOF CONSTRUCTION The roof is formed of concealed steel ribs, which are in effect roof rafters, and three-inch, tongue and groove wooden decking, installed in alternate areas, one on the bottom and one on the top, forming a pattern of offsets, both inside and outside. The exterior was covered with a 20-year builtup roof, and spray-painted with a special green paint which has a luminous quality, particularly at twilight. The paint also ages within a short time to resemble very old bronze. SCREEN The usual layout of OVER THE FOYER the theatre was reversed, with the screen placed over the foyer, thereby combining the space usually unoccupied in front of the screen with the foyer. The screen is angled, and set higher than usual, and the seating arrangement is curved diagonally across the theatre, giving greater ease of visibility to the audience than ever before achieved. This staggered seating arrangement was made possible without any mechanical manipulation at all. The projection is from the rear of the screen, and a new optical system was designed for this arrangement, while the screen is of a grayish plastic similar to a television screen. One of the characteristics of rear projection is the fact that much higher light levels may be maintained in the auditorium than in normal projection, so that foyer and lobby need not be closed off from the auditorium. Another advantage of placing the screen over the foyer is that additional economies were made with wiring centers near the front of the house, closer to main line connections. Leading acoustical engineers report that the interior shape of the theatre providesi ideal acoustics, with the proper acoustical, principles built right in, for there are noj parallel sides from which sound waves may; '. bounce back and forth. The over-all design of the theatre re-j quires a smaller staff than usual, as it cani be operated by three persons, a projection-; ist, a ticket seller and a salesperson in charge of the concession. Because of the high level of light in the auditorium it is not necessary to have an usher to seat patrons. CENTRALIZED WIRING, PLUMBING On the second floor, the 18x25-foot projection room is located directly above the restrooms. This effects further economj by centralizing all the wiring, controls plumbing, etc., for the entire theatre oper- The extraordinary interior of the La Cosa plainly shows the lines 0/ the distorted letter A upon which the theatre was designed. The ceiling which forms the upper walls is built of concealed steel ribs, installed alternately with tongue and groove decking. The pattern of offsets is very desirable acoustically. The screen, over the foyer, is elevated higher than customary and is positioned at an angle Seating is curved diagonally across the theatre. Patrons enter through doors visible beyond thp low wall at front of the seating. 10 The MODERN THEATRE SECTION '''a
1 The roof of this rndicolly different theatre is exactly the same as the irtterior, with the same desigr< of offsets formed by steel ribs and woorfcn decking The surface was covered with a built-up roof and spray-painted with a green paint of luminous quality At the left is a rental store and at the right is the pofio lobby of the theatre. Below is a closeup of the patio-lobby area. The bazk wall is metal industrial decking The doors open into a small enclosed lobby which leads to the foyer. The attractive panels are illuminated by spots set in the overhanging cove. ation in one location. Veimiculite acoustical plaster and metal lath were applied directly to the wood in the auditorium. This provides a relatively inexpensive way of furnishing the acoustical treatment desired. The acoustical absorption was controlled by determinini; the proportion of the vermiculite plaster to be water painted, which will still allow acoustical ab.sorption. and the areas to be oil painted which seals off and gives a reflective surface. Since the entire ceiling and the walls above the wainscoting are covered with vermiculite plaster, the theatre would be acoustically much too dead. However, w'ith certain portions covered with oil paint to destroy the acoustical absorption, and w-ith the whole vermiculite plaster then spray-painted with a special emulsified water paint, a uniform appearance was achieved. Two different shades of blue were used on the auditorium ceiling and the front and back were painted in stripes of pastel Continued on following Page BOXOFFICE December 6, 1952 11
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THE ROOF IS THE WALL IN THIS THEATRE<br />
Revolutionary Approach in Design and Projection Used in St. Louis Theatre<br />
I HE NEW La Cosa Theatre in the<br />
St. Ann shopping center, St. Louis, Mo.,<br />
represents the materialization of several<br />
new concepts of theatre form and design.<br />
The architect, Lewis E. Wilson, has created<br />
a completely functional small theatre<br />
with increased economy of construction<br />
and operation.<br />
The 725-seat La Cosa is the first of its<br />
kind in the world, and is designed on the<br />
lines of a distorted letter A. Tie beams in<br />
the floor of the house provide the cross<br />
members and vertical steel beams along one<br />
side actually create the illusion of one<br />
vertical wall in the auditorium. Thus, in<br />
this semitriangular design the roof becomes<br />
the walls with a number of economies resulting.<br />
Waste space was eliminated and<br />
the entire cubage of the building reduced.<br />
Since building codes require much stricter<br />
regulations for walls than for the roof,<br />
this is an economical design.<br />
UNUSUAL ROOF CONSTRUCTION<br />
The roof is formed of concealed steel<br />
ribs, which are in effect roof rafters, and<br />
three-inch, tongue and groove wooden decking,<br />
installed in alternate areas, one on the<br />
bottom and one on the top, forming a pattern<br />
of offsets, both inside and outside. The<br />
exterior was covered with a 20-year builtup<br />
roof, and spray-painted with a special<br />
green paint which has a luminous quality,<br />
particularly at twilight. The paint also<br />
ages within a short time to resemble very<br />
old bronze.<br />
SCREEN<br />
The usual layout of<br />
OVER THE FOYER<br />
the theatre was reversed,<br />
with the screen placed over the<br />
foyer, thereby combining the space usually<br />
unoccupied in front of the screen with the<br />
foyer. The screen is angled, and set higher<br />
than usual, and the seating arrangement is<br />
curved diagonally across the theatre, giving<br />
greater ease of visibility to the audience<br />
than ever before achieved. This staggered<br />
seating arrangement was made possible<br />
without any mechanical manipulation<br />
at all.<br />
The projection is from the rear of the<br />
screen, and a new optical system was designed<br />
for this arrangement, while the<br />
screen is of a grayish plastic similar to a<br />
television screen.<br />
One of the characteristics of rear projection<br />
is the fact that much higher light<br />
levels may be maintained in the auditorium<br />
than in normal projection, so that foyer<br />
and lobby need not be closed off from the<br />
auditorium.<br />
Another advantage of placing the screen<br />
over the foyer is that additional economies<br />
were made with wiring centers near the<br />
front of the house, closer to main line<br />
connections.<br />
Leading acoustical engineers report that<br />
the interior shape of the theatre providesi<br />
ideal acoustics, with the proper acoustical,<br />
principles built right in, for there are noj<br />
parallel sides from which sound waves may;<br />
'.<br />
bounce back and forth.<br />
The over-all design of the theatre re-j<br />
quires a smaller staff than usual, as it cani<br />
be operated by three persons, a projection-;<br />
ist, a ticket seller and a salesperson in<br />
charge of the concession. Because of the<br />
high level of light in the auditorium it is<br />
not necessary to have an usher to seat patrons.<br />
CENTRALIZED WIRING, PLUMBING<br />
On the second floor, the 18x25-foot projection<br />
room is located directly above the<br />
restrooms. This effects further economj<br />
by centralizing all the wiring, controls<br />
plumbing, etc., for the entire theatre oper-<br />
The extraordinary interior of the La Cosa plainly shows the lines 0/ the distorted letter A upon which the theatre was designed. The<br />
ceiling which forms the upper walls is built of concealed steel ribs, installed alternately with tongue and groove decking. The pattern<br />
of offsets is very desirable acoustically. The screen, over the foyer, is elevated higher than customary and is positioned at an angle<br />
Seating is curved diagonally across the theatre. Patrons enter through doors visible beyond thp low wall at front of the seating.<br />
10 The MODERN THEATRE SECTION<br />
'''a