DECEMBER

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Stocker,
DECEMBER 6. 1952
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ESJCTLON:
Wallpaper—A Versotile Decorating Tool for
Exhibitors Cof/»enne B\ond\n 8
Roof is a Wall in This Theatre 10
At the TESMA-TEDA Tradeshow 14
An Ash Tray Stand in Modern Style to Brighten
the Theatre Lounge 15
A Shampoo Twice a Year Adds Life and Beauty
to Theatre Carpeting Do'te Smalley 18
Washington Theatre Gains a New Face David A. Ballard 20
Checking the Theatre Electrical System L. E. Pope 24
"Mammy's Kitchen" Featured by "Plantation" Drive-ln 27
Easy-to-Follow Directions for Servicing Amplifiers Wesley Trout 31
Tells How Drive-ln Exploitation Con Be Fun 35
Clown Identifies Drive-ln 36
DEPARTMENTS:
Refreshment Service 27 Advertising Index 40
Projection and Sound 31 New Equip. & Developments... 41
Drive-ln Theatres 35 Literature 43
Readers' Service Bureau 39 About People and Product 44
ON THE COVER
Murals offer one of the most dramatic forms of interior decoration
in theatres. This one with a nautical flavor and featuring
Father Neptune, sea gulls, a ship and compass, is in the auditoriu7n
of the Roxy Theatre. Springfield. III. The brick wainscot and
plajitings are also deft decorating touches.
T, HE interior decoration of a
theatre is a vital factor in creating a
character or personality for the house
and the choice of designs, colors and
materials is a fascinating task for by
their wise selection a relaxed and
pleasurable mood may be set
A wide variety of wall coverings is
available for theatre auditoriums and
lounges, ranging from wallpaper in
almost
limitless pcytems, to leather, plastic,
fabrics, wood, plaster and even
carpeting. The most effective theatre
walls reflect luxury in a subtle fashion,
and in auditoriums they must be unobtrusive
but satisfying esthetically.
lounges and foyers they may be more
daring in
design and color.
More and more theatres are using
murals, some pxiinted in fluorescent
colors and illuminated with black light,
for auditorium decoration. Many times
the design is floral or free- formed, and
in numerous other cases the artist has
portrayed scenes of historical interest
to the community. Photomurals are
also effective, and are less expensive.
The color and design of
In
the carpeting,
the screen curtains and draperies
and the seating are an integral part
of the decorative scheme, and should
be selected with this thought well in
mind, so all will be harmonious.
Todays modern theatre, sparkling
with plate glass and chromium, demands
modern furniture in the lounge
and lobby. Some of the finest theatre
lounges are not only furnished in excellent
taste, but hove walls hung with
paintings and display objets dart to
underscore the luxury atmosphere.
Interior decorating offers a real challenge
to the exhibitor, and the subtle
combination of the various factors inherent
in the over-all job o'fers a stimulating
and pleasurable experience.
I. L. THATCHER, Monoging Editor HERBERT ROUSH, Solci Manager
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month.
Editorial or general business corresDonoence snouid be oaaressea to Associarea Publicorions.
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