DECEMBER
pOtncE : B est supporting performance of the year I I — Ihat's the verdict of exhibitors from coast to coast who have installed vending equipment for selling Coca-Cola in their houses. Coca-Cola supports your profit margin by adding extra revenue at no extra cost. A few square feet of unused floor space . . . plus your choice of vending methods . add up to a nice round . . profit for 3'ou. Get the money-making details by addressing: The Coca-Cola Company, P.O. Box 1734, Atlanta, Georgia. 1 i
: December It's Just As We Told You *n0!0^/ Exhaustive comparative tests of leading arc lamps resulted in the selection of NATIONAL LITE 75 TO 130 AMPERE HIGH INTENSITY REFLECTOR TYPE PROJECTION ARC LAMPS fhe mosf imporfanf step \r\ motion pictures since the advent of sound! EXCELITES were chosen because they maintain conslant light intensity and constant color temperatures without the need of manual adjustment. Your theatre, too, needs Excelites, with their exclusive automatic arc crater positioning control. it you want to attract Cinerama-type business. See your National Theatre Supply branch now. DISTRIBUTED BY AT I ON A L THERE S A BRANCH NEAR YOU THE ATUE SUPPLY BOXOFFICE : 6, 1952
- Page 49 and 50: ' ^^ I H"* I saw 1 saying I 1 throu
- Page 51 and 52: I ample I people, 1 Durwood Jif! ar
- Page 53 and 54: ' V. 'Prisoner' Bows at 120 As Chic
- Page 55 and 56: BOXOFFICE December L 6, 1952 55 n*^
- Page 57 and 58: BOXOmCE December 6, 1952 57 I . . -
- Page 59 and 60: ! Noble I Southern ; Installation I
- Page 61 and 62: Astor Chief Gets Rights To TV, Thea
- Page 63 and 64: j Ozark I was I cording I Commonwea
- Page 65 and 66: I, I ganlst . . Sky-Liner Memphis,
- Page 67 and 68: 1 1 told 1 book." j method I I proa
- Page 69 and 70: DOXOFFICE December 6. 1952 69 L EAS
- Page 71 and 72: ' I 1_L Rin«,|| sii;:- »' IH: M.
- Page 73 and 74: . . . CnrtlM . . . Mrs. . . . The .
- Page 75 and 76: ! MINNEAPOLIS doeuvres Omaha Suburb
- Page 77 and 78: I , . . Mildred '• 'Prisoner' Bow
- Page 79 and 80: lot I . Mmncopohs, ' > tiiij. F:.;
- Page 81 and 82: , , , Tte ' _ n I NEW j net : ber I
- Page 83 and 84: I save I Lee I ' I I ! Kienlan I th
- Page 85 and 86: I opened ' I I Allen I HippocUomo j
- Page 87 and 88: Peter Wellman Honors Girard Grid Ch
- Page 89 and 90: . . Bill . . Arlene . . Carol . . H
- Page 91 and 92: I "Has ' 1 Beacon i Uetcr I Ktnmorc
- Page 93 and 94: . . Koland . . Walter . . There The
- Page 95 and 96: 1. ^ I VANCOUVER , recenlly I i day
- Page 97 and 98: I Vogue, was appointed manuKer oJ t
- Page 99: • We 10 "It 'sat: I't' I Wn was -
- Page 103 and 104: A^
- Page 105 and 106: kL Stocker, DECEMBER 6. 1952 \\\Xr.
- Page 107 and 108: • til Sctnic wallpapers such os t
- Page 109 and 110: 1 The roof of this rndicolly differ
- Page 111 and 112: Li. PREMIUM-PRICED COMFORT WITH EVE
- Page 113 and 114: j Now I round-head I REMODELING IDE
- Page 115 and 116: CARPET LUXURY and ECONOMY begin und
- Page 117 and 118: I mm tc )T ENOUGH «iiig cleanw j *
- Page 119 and 120: H_ for maximum attention. Display a
- Page 121 and 122: lL .^' Not just claims but VISIBLE
- Page 123 and 124: I 0. Will ' I A MANUAL OF PREVENTIV
- Page 125 and 126: ) Jjjj NITID F0« PROGKESSIVE EXHII
- Page 127 and 128: I, U* • *_L. It pays fo give ijOQ
- Page 129 and 130: PROJEQION AND SOUND 00 Easy-To-Foli
- Page 131 and 132: kJ RlCTiFIERS l.s for you to replac
- Page 133 and 134: \ i I j j I TO : The i In ( the ! o
- Page 135 and 136: I ' ' BOXOFFICE eFuf 'fesnlKiij.. l
- Page 137 and 138: ' n'pe smoking stand Is 18 Inches I
- Page 139 and 140: I U. I ; was I I HUMOR I I of I cam
- Page 141 and 142: "f : December orrfinmnrr " r*- The
- Page 143 and 144: 0)(0fFICEfi]DUiiJJ]i/^l|JI)5 «M'H'
- Page 145 and 146: : Pleasant-: . n....v ;Babai [ Klil
- Page 147 and 148: ' > Sm j • Stormbound I RKO . Pva
- Page 149 and 150: ,li : ,||«, . REPUBLIC ! C B FEATU
pOtncE<br />
:<br />
B est<br />
supporting<br />
performance<br />
of the year<br />
I<br />
I<br />
— Ihat's the verdict of exhibitors from coast<br />
to coast who have installed vending equipment<br />
for selling Coca-Cola in their houses. Coca-Cola<br />
supports your profit margin by adding extra<br />
revenue at no extra cost. A few square feet<br />
of unused floor space . . . plus your choice of<br />
vending methods . add up to a nice round<br />
. .<br />
profit for 3'ou. Get the money-making details<br />
by addressing: The Coca-Cola Company, P.O.<br />
Box 1734, Atlanta, Georgia.<br />
1<br />
i