RECOGNITION OF NON-FORMAL AND INFORMAL ... - Solidar

RECOGNITION OF NON-FORMAL AND INFORMAL
COMPETENCES OF WORKERS’ REPRESENTATIVES
NON-FORMALLY AND INFORMALLY ACQUIRED
COMPETENCES IN THE WORKING ENVIRONMENT
PART III
3 /
PUBLIC AND PRESS
RELATIONS SPOKESPERSON
COMPETENCES AND OPTIONS
OF A LONG-TERM WORKS
COUNCIL MEMBER
Tasks
– Internal communication
Press relations spokespersons deal with internal communication.
They need to know what other people in the organisation
want to communicate. They develop communication
strategies.
– Gathering and providing information
Spokespersons need excellent knowledge
of the organisation itself.
– Establishing ties and communicating
Enhancing and maintaining ties with the press and with journalists.
Spokespeople have to be strong in communications
and be able to deal with diffi cult questions adeptly.
– Organising communication
Communication in public relations: Spokespersons provide
support during the organisation of press conferences and
point journalists to the correct contacts in the organisation.
They are the fi rst point-of-contact within the press, they develop
and support PR and marketing campaigns. They develop
communication plans and put them into action with the support
of colleagues.
Competences
– Articulate, often also in English (passive and active)
and, depending on the company, other languages
– Presentation skills, self-confi dent manner and attitude
– Analytical thinking (not only able to analyse but able to
react quick-wittedly), good diplomatic and political instincts
– Organisational knowledge (‘all-rounder’, knows a lot about
many topics, is able to gather information quickly)
– Courage and ability to take the initiative
1. Organisation management:
Establishing organisational structures inside and outside
the company, e. g. in quality management, temporary
company activities, gathering staff proposals for improvements
in the company, internal accident prevention,
monitoring internal structural measures
2. Event management:
Developing, planning, organising and conducting conferences,
qualifi cations, trade fairs, staff events etc., putting
together teams for and hosting events, documentation,
evaluation, public and media relations
3. Knowledge / qualifi cations management
Recording qualifi cation and further training requirements,
organising further training and qualifi cation programmes,
carrying-out the internal process for proposing improvements,
developing internal instructional programmes,
co-developing and coordinating internal and external networks
4 Disability management
Supporting and organising those directly involved in internal
integration management, developing and supporting
internal health and safety management, adviser in the
area of health promotion and prevention, maintaining the
ties to professional and trade organisations and health insurance
companies, employer’s representatives on administrative
boards of health insurance companies, internal
counselling on addictions, internal social work, confl ict
counselling, mediation.
The experiences with our competence assessment procedure
indicate that the starting point of any validation of informal
knowledge has to be the individual’s specifi c practical knowledge
about a task; moreover, it has to take into account the
competences of the prospective job or occupation.
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