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Saint Mary's Magazine Fall 2004 - Saint Mary's University of Minnesota

Saint Mary's Magazine Fall 2004 - Saint Mary's University of Minnesota

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SMU ON THE WWW<br />

Beyond HTML: Enriching the<br />

Web with alternative formats<br />

In the beginning … back in the<br />

early 1990s … was the<br />

WorldWideWeb (no spaces in the<br />

name then) and the only format<br />

available was<br />

text with<br />

hyperlinks.<br />

Today, the Web<br />

is filled with a<br />

variety <strong>of</strong><br />

delivery options<br />

that can<br />

sometimes be<br />

confusing. Let’s<br />

take a look at<br />

how several <strong>of</strong><br />

these formats<br />

are used here at SMU and why<br />

they are important to you.<br />

A. Eric Heukeshoven<br />

website manager<br />

Adobe Acrobat or<br />

Portable Document<br />

Format (aka PDF)<br />

Without a doubt, Adobe PDF files<br />

are the closest thing we have to<br />

fulfilling the vision <strong>of</strong> a “paperless<br />

<strong>of</strong>fice.” A PDF document can be<br />

shared with the vast majority <strong>of</strong><br />

computers today regardless <strong>of</strong> their<br />

operating system. And yet, we still<br />

live in a world that requires<br />

signatures and paper records. For<br />

this reason alone, PDF files provide<br />

the bridge between electronic and<br />

printed documents. PDF files are<br />

typically small, the s<strong>of</strong>tware for<br />

viewing and printing these<br />

documents is free from Adobe<br />

Systems (www.adobe.com) and best<br />

<strong>of</strong> all, the layout <strong>of</strong> the original<br />

document is retained and cannot be<br />

altered as it might be if a word<br />

processing file was used instead.<br />

The SMU website uses Adobe<br />

PDF files in many places. Here are<br />

just a few <strong>of</strong> the places you’ll find<br />

PDFs on our site:<br />

Undergraduate Course Catalog:<br />

www.smumn.edu/sitepages/pid5.php<br />

Printable Undergraduate<br />

Admission Application:<br />

www.smumn.edu/sitepages/pid157.php<br />

Alumni <strong>Magazine</strong> (1999 to<br />

present) is also available in PDF<br />

format at: www.smumn.edu/magazine<br />

Audio/Video Formats<br />

MP3 Audio<br />

MP3 is short for Moving Picture<br />

Experts Group, Audio Layer III,<br />

and is a compression format that<br />

shrinks audio files with only a small<br />

sacrifice in sound quality. In the<br />

span <strong>of</strong> only a few years, MP3 has<br />

risen from obscurity to near<br />

ubiquitous status. From Napster<br />

(now a legal source <strong>of</strong> music<br />

downloads) to the iPod and iTunes,<br />

MP3 is the undisputed champ <strong>of</strong><br />

audio formats.<br />

The SMU website uses MP3<br />

files as a way <strong>of</strong> sharing audio to<br />

visitors around the world. Care to<br />

hear the SMU Alma Mater? Click<br />

over to http://av.smumn.edu/general/<br />

almamater.html.<br />

Several MP3 players are<br />

available at no charge; here are two<br />

suggestions:<br />

WinAmp for Windows:<br />

http://www.shoutcast.com/<br />

iTunes for Windows and<br />

Macintosh:<br />

http://www.apple.com/itunes/<br />

QuickTime and RealPlayer<br />

A recent Nielsen/NetRatings report<br />

indicates that more than 45 percent<br />

<strong>of</strong> U.S. homes use a “broadband”<br />

connection to access the Internet.<br />

As this trend continues, SMU plans<br />

to introduce more video content for<br />

alumni and friends.<br />

We currently <strong>of</strong>fer audio and<br />

video in QuickTime and RealPlayer<br />

formats. Both formats compress the<br />

audio and video to make it easier for<br />

people connecting at slower speeds.<br />

Video can downloaded as a file<br />

or “streamed” (viewed live in real<br />

time.) The SMU webcam<br />

(http://av.smumn.edu/webcam/) uses<br />

QuickTime streaming and has been<br />

serving up views <strong>of</strong> the Winona<br />

campus for more than four years!<br />

Another interesting<br />

application <strong>of</strong> video can<br />

be seen in our “Round<br />

Trip Tours” where<br />

QuickTime provides<br />

the engine to view 360-<br />

degree panoramas <strong>of</strong> the<br />

Winona campus. See for yourself at<br />

http://av.smumn.edu/tours/<br />

Flash<br />

A relative newcomer to the Web,<br />

Flash is an emerging technology<br />

<strong>of</strong>fering a great potential especially<br />

in the area <strong>of</strong> animation. While we<br />

have not yet incorporated Flash<br />

into the SMU external website, the<br />

format is getting some serious<br />

attention by our Office <strong>of</strong><br />

Instructional Technology (http://<br />

www2.smumn.edu/deptpages/~instruct<br />

Tech/) to provide tutorials for faculty,<br />

students and staff.<br />

Bold New World<br />

What will the Web look like in 10<br />

years? Judging from the incredible<br />

changes we have witnessed in just<br />

the past few years, I don’t think we<br />

can make any predictions except to<br />

say that the future <strong>of</strong> the Web with<br />

its many formats will continue to<br />

evolve and enrich our lives.≠<br />

20 SAINT MARY’S MAGAZINE FALL <strong>2004</strong>

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