PDF version - Saint Mary's University of Minnesota

Business
MK360 Consumer Behavior 3 credits
The contributions of the social and behavioral sciences in understanding, evaluating, researching, and
predicting the behavior of the consumer are presented. Application of consumer behavior theories and
techniques to business and marketing situations are explored and discussed. Prerequisite: MK217.
MK371 Professional Selling and Sales Management 3 credits
The selling component of this course involves learning selling concepts and the communications skills
needed to apply them. Topics include prospecting, approaching the customer, determining customer
wants and needs, making the sales presentation, overcoming objections, and closing the sale. The
management component of the course involves the recruiting and hiring, training, determining
sales territories, sales forecasting, compensation and motivation, and control over the sales force.
Prerequisite: MK217.
MK372 Advertising and Promotions 3 credits
This course examines the role of advertising and promotions in influencing target markets. Topics
include planning an integrated marketing communication campaign, media planning and selection,
creative concept development, measuring advertising effectiveness, determining advertising budgets,
and uses of promotion tools to meet objectives. Prerequisite: MK217.
MK411 Marketing Research 3 credits
This course is designed to provide an understanding of marketing research theory and practice. The aim
is to present market research as a managerial tool with a decision-making orientation. The principles of
marketing research are presented in a pragmatic “how-to-do-it” fashion. Learning is augmented by work
on marketing research projects for businesses or other organizations whenever possible. Prerequisites:
BU215, M145 and MK217.
MK430 International Marketing 3 credits
This course addresses the development of marketing strategies based on differing economic, legal,
political, and sociocultural environments. Emphasis is placed on problems and practices of managing
international marketing activities. Topics and challenges related to international marketing research,
product and services; channels and distribution pricing and promotions are examined. Prerequisites:
BU285 and MK217.
MK434 Marketing Management 3 credits
This course integrates the major marketing concepts and is the capstone marketing course. Emphasis
is on the student’s ability to identify and analyze marketing problems, analyze marketing data, develop
solutions, and recommend a course of action. A simulation is used to present marketing problems and
situations requiring students to apply principles and concepts to real-world problems. Prerequisites:
Senior status, BU341, M145 and MK217.
MK460-469 Special Topics in Marketing
3 credits
The topics for these courses vary according to the needs and interests of marketing majors. Topics may
include product planning and new product development, business to business marketing, internet
marketing, marketing geographics, database marketing, and direct marketing.
MK496/497 Internship: Marketing
1-17 credits
An opportunity for qualified juniors or seniors to participate in a field experience under the guidance
and supervision of competent professionals.
76