PDF version - Saint Mary's University of Minnesota
PDF version - Saint Mary's University of Minnesota
PDF version - Saint Mary's University of Minnesota
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Business<br />
MK360 Consumer Behavior 3 credits<br />
The contributions <strong>of</strong> the social and behavioral sciences in understanding, evaluating, researching, and<br />
predicting the behavior <strong>of</strong> the consumer are presented. Application <strong>of</strong> consumer behavior theories and<br />
techniques to business and marketing situations are explored and discussed. Prerequisite: MK217.<br />
MK371 Pr<strong>of</strong>essional Selling and Sales Management 3 credits<br />
The selling component <strong>of</strong> this course involves learning selling concepts and the communications skills<br />
needed to apply them. Topics include prospecting, approaching the customer, determining customer<br />
wants and needs, making the sales presentation, overcoming objections, and closing the sale. The<br />
management component <strong>of</strong> the course involves the recruiting and hiring, training, determining<br />
sales territories, sales forecasting, compensation and motivation, and control over the sales force.<br />
Prerequisite: MK217.<br />
MK372 Advertising and Promotions 3 credits<br />
This course examines the role <strong>of</strong> advertising and promotions in influencing target markets. Topics<br />
include planning an integrated marketing communication campaign, media planning and selection,<br />
creative concept development, measuring advertising effectiveness, determining advertising budgets,<br />
and uses <strong>of</strong> promotion tools to meet objectives. Prerequisite: MK217.<br />
MK411 Marketing Research 3 credits<br />
This course is designed to provide an understanding <strong>of</strong> marketing research theory and practice. The aim<br />
is to present market research as a managerial tool with a decision-making orientation. The principles <strong>of</strong><br />
marketing research are presented in a pragmatic “how-to-do-it” fashion. Learning is augmented by work<br />
on marketing research projects for businesses or other organizations whenever possible. Prerequisites:<br />
BU215, M145 and MK217.<br />
MK430 International Marketing 3 credits<br />
This course addresses the development <strong>of</strong> marketing strategies based on differing economic, legal,<br />
political, and sociocultural environments. Emphasis is placed on problems and practices <strong>of</strong> managing<br />
international marketing activities. Topics and challenges related to international marketing research,<br />
product and services; channels and distribution pricing and promotions are examined. Prerequisites:<br />
BU285 and MK217.<br />
MK434 Marketing Management 3 credits<br />
This course integrates the major marketing concepts and is the capstone marketing course. Emphasis<br />
is on the student’s ability to identify and analyze marketing problems, analyze marketing data, develop<br />
solutions, and recommend a course <strong>of</strong> action. A simulation is used to present marketing problems and<br />
situations requiring students to apply principles and concepts to real-world problems. Prerequisites:<br />
Senior status, BU341, M145 and MK217.<br />
MK460-469 Special Topics in Marketing<br />
3 credits<br />
The topics for these courses vary according to the needs and interests <strong>of</strong> marketing majors. Topics may<br />
include product planning and new product development, business to business marketing, internet<br />
marketing, marketing geographics, database marketing, and direct marketing.<br />
MK496/497 Internship: Marketing<br />
1-17 credits<br />
An opportunity for qualified juniors or seniors to participate in a field experience under the guidance<br />
and supervision <strong>of</strong> competent pr<strong>of</strong>essionals.<br />
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