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Bottles on the Border: The History and Bottles of the Soft Drink ...

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Related Br<strong>and</strong>s<br />

Apollinaris Water<br />

Apollinaris Co. Limited<br />

Apollinaris water was a naturally sparkling mineral water bottled in Bad Neuenahr,<br />

Germany. <strong>The</strong> water was imported to Engl<strong>and</strong> by <strong>the</strong> Apollinaris Company, Ltd., <strong>of</strong> L<strong>on</strong>d<strong>on</strong><br />

<strong>the</strong>n exported to <strong>the</strong> United Stares. Although Apollinaris water was apparently disc<strong>on</strong>tinued in<br />

th<br />

st<br />

El Paso with <strong>the</strong> terminati<strong>on</strong> <strong>of</strong> Houck & Dieter, it is again available in <strong>the</strong> late 20 <strong>and</strong> early 21<br />

centuries at El Paso grocery stores in <strong>on</strong>e-liter (33.8-ounce) bottles, still using paper labels. <strong>The</strong><br />

current bottles are imported directly from Germany.<br />

Georg Kreuzberg <strong>of</strong> Ahrweiler, Germany, a wine producer, obtained a vineyard near Bad<br />

Neuenahr at aucti<strong>on</strong> for 15 talers in 1822. <strong>The</strong> reas<strong>on</strong> for <strong>the</strong> low price became obvious when <strong>the</strong><br />

soil failed to produce healthy vines. Suspecting that mineral inclusi<strong>on</strong>s were <strong>the</strong> problem<br />

Kreuzberg drilled wells that generated highly carb<strong>on</strong>ated water. Because a wayside shrine to St.<br />

Apollinaris was located nearby, he named <strong>the</strong> spring after <strong>the</strong> saint (An<strong>on</strong>ymous [1993]:110). St.<br />

Apollinaris was a bishop during <strong>the</strong> sec<strong>on</strong>d century <strong>and</strong> was accorded his status for intervening<br />

with Roman Emporer Marcus Aurelius in favor <strong>of</strong> <strong>the</strong> Christians. Although persecuti<strong>on</strong>s<br />

c<strong>on</strong>tinued until C<strong>on</strong>stantine later declared Christianity <strong>the</strong> state religi<strong>on</strong>, it was tempered after <strong>the</strong><br />

letter from Apollinaris to <strong>the</strong> emperor.<br />

Kreuzberg formed a company, Comm<strong>and</strong>irGesellschaft Georg Kreuzberg & Cie., in 1853<br />

for <strong>the</strong> sale <strong>of</strong> <strong>the</strong> spring water, known as Apollinaris Water. <strong>The</strong> water was originally bottled in<br />

ceramic c<strong>on</strong>tainers. He leased <strong>the</strong> Heppinger Spring, <strong>and</strong> o<strong>the</strong>r nearby mineral spring in 1870 <strong>and</strong><br />

purchased <strong>the</strong> property it was <strong>on</strong> in 1885. In 1873, Kreuzberg also founded <strong>the</strong> Apollinaris<br />

Company Limited in L<strong>on</strong>d<strong>on</strong> for distributi<strong>on</strong> <strong>of</strong> <strong>the</strong> water outside Germany, opening a world<br />

market through <strong>the</strong> L<strong>on</strong>d<strong>on</strong> <strong>of</strong>fice (An<strong>on</strong>ymous [1993]:110).<br />

An unidentified English journalist traveling through <strong>the</strong> Ahr Valley in 1877 left an<br />

th<br />

account <strong>of</strong> <strong>the</strong> Apollinaris Company as it existed in <strong>the</strong> late 19 century. He identified St.<br />

Apollinaris as <strong>the</strong> patr<strong>on</strong> saint <strong>of</strong> wine. In his descripti<strong>on</strong>, <strong>the</strong> first building a visitor encountered<br />

was <strong>the</strong> bottle washing department “where Lieschens <strong>and</strong> Lottchens with looped-up petticoats<br />

<strong>and</strong> kerchief-covered heads were clustered round an apparatus not unlike a huge cart-wheel,<br />

revolving horiz<strong>on</strong>tally in <strong>the</strong> centre <strong>of</strong> a tank.” Jets <strong>of</strong> water shot up from each <strong>of</strong> <strong>the</strong> twenty-four<br />

93

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