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Bottles on the Border: The History and Bottles of the Soft Drink ...

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Liquor <strong>and</strong> Wine <str<strong>on</strong>g>Bottles</str<strong>on</strong>g><br />

In additi<strong>on</strong>, <strong>the</strong> firm sold liquor in bottles that were<br />

probably <strong>on</strong>ly identified by paper labels. <strong>The</strong> fancier<br />

bottles (or higher-priced br<strong>and</strong>s) were likely sealed with a<br />

cork like <strong>the</strong> rest, but <strong>the</strong> corks were covered with<br />

porcelain caps that identified Houck & Dieter (Figure 5-<br />

27). <strong>The</strong> firm displayed its most impressive imported<br />

wines (Figure 5-<br />

28), but <strong>the</strong>se bore<br />

no markings that<br />

identified Houck &<br />

Dieter. However,<br />

Figure 5-27 – Houck & Dieter caps for<br />

corks<br />

Figure 5-26 – Cases <strong>of</strong> Houck & Dieter<br />

sodas at <strong>the</strong> Madero camp – six-panel<br />

bottles.<br />

<strong>the</strong> company did add its name to labels <strong>on</strong> some <strong>of</strong> <strong>the</strong><br />

domestic wines that it carried. <strong>The</strong> name at <strong>the</strong> bottom <strong>of</strong><br />

<strong>the</strong> label in Figure 5-29 is illegible, but “Houck & Dieter<br />

Co.” is printed <strong>on</strong> it. 5<br />

Figure 5-28 – Wines sold by Houck & Dieter (El<br />

Paso Chamber <strong>of</strong> Commerce 1909)<br />

Figure 5-29 –<br />

Port bottle with<br />

Houck & Dieter<br />

Co. at bottom <strong>of</strong><br />

label<br />

5<br />

I have lost <strong>the</strong> provenience for this bottle. If any<strong>on</strong>e recognizes it, please let me know<br />

so that I may properly cite <strong>the</strong> owner.<br />

92

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