07.07.2014 Views

Bottles on the Border: The History and Bottles of the Soft Drink ...

Bottles on the Border: The History and Bottles of the Soft Drink ...

Bottles on the Border: The History and Bottles of the Soft Drink ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Alamogordo (from 1899-1904) <strong>and</strong> Las Cruces, New<br />

Mexico. <strong>The</strong> 1900 Sanborn map reflected little<br />

change. <strong>The</strong> ice house now also says “Beer Vault”<br />

<strong>and</strong> “W.J. Lemp Brew’g. Co’s. Beer Depot.” is<br />

written al<strong>on</strong>g Fourth St.<br />

Figure 5-11 – El Paso Bottling Works, Houck<br />

& Dieter (Sanford Fire Insurance Map 1893)<br />

HOUCK & DIETER 1881” <strong>on</strong> <strong>the</strong> east side<br />

(facing <strong>the</strong> alley). <strong>The</strong> sec<strong>on</strong>d warehouse<br />

building (also al<strong>on</strong>g <strong>the</strong> alley) is signed “THE EL<br />

PASO BOTTLING WORKS / WARE-HOUSE.”<br />

On <strong>the</strong> building far<strong>the</strong>st north, <strong>on</strong>ly “HOUCK &”<br />

is visible. <strong>The</strong> bottle storage shed is visible in<br />

<strong>the</strong> foreground (Figure 5-13 & 5-14). A wag<strong>on</strong><br />

delivering Lemp’s beer in kegs, also provided by<br />

<strong>the</strong> Dieter descendants, many have been taken at<br />

<strong>the</strong> same time (Figure 5-15).<br />

This Lemp designati<strong>on</strong> may be helpful in<br />

dating two photographs provided by <strong>the</strong> Dieter<br />

descendants. <strong>The</strong> photos show a sign for “W.J.<br />

LEMP’S ST. LOUIS LAGER BEER DEPOT” facing<br />

Fourth St. above <strong>the</strong> soda bottling works building<br />

(Figures 5-12). <strong>The</strong> building at <strong>the</strong> corner <strong>of</strong> Fourth<br />

M<br />

St. <strong>and</strong> <strong>the</strong> alley has “DEPOT / W J. LEMP” <strong>on</strong> <strong>the</strong><br />

side facing Fourth St. (south side) <strong>and</strong> “EST’D / 1881<br />

Figure 5-12 – <strong>The</strong> Houck & Dieter complex seen<br />

from Fourth St. (Dieter descendants)<br />

Figure 5-13 – <strong>The</strong> Houck & Dieter complex seen<br />

from <strong>the</strong> alley (Dieter descendants)<br />

<strong>The</strong> firm also maintained its own br<strong>and</strong>s <strong>of</strong><br />

whiskey. <strong>The</strong> left side <strong>of</strong> <strong>the</strong> 1903 letterheads<br />

show three stacked whiskey barrels with <strong>the</strong> note<br />

below <strong>the</strong>m: OUR BRANDS. In additi<strong>on</strong> to <strong>the</strong><br />

Houck & Dieter name plus <strong>the</strong> locati<strong>on</strong> (El Paso,<br />

Texas), each barrel bears a name: Old Ingleside<br />

Whiskey, Old Baltimore Rye, <strong>and</strong> Glenrock<br />

Bourb<strong>on</strong>. <strong>The</strong> right side <strong>of</strong> <strong>the</strong> letterhead reads:<br />

“FINE KENTUCKY WHISKIES SHIPPED<br />

DIRECT FROM THE DISTILLERIES” (Figure<br />

5-16). Ano<strong>the</strong>r major change in 1903 was <strong>the</strong><br />

77

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!