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Bottles on the Border: The History and Bottles of the Soft Drink ...

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Figure 5-8 – John Phillip Dieter,<br />

October 27, 1895 (Sacramento<br />

Mountain Historical Society, J.P.<br />

Dieter Collecti<strong>on</strong>)<br />

exp<strong>and</strong>ed from a quarter block<br />

(half <strong>of</strong> <strong>the</strong> west half <strong>of</strong> <strong>the</strong> block)<br />

to 3/4 <strong>of</strong> <strong>the</strong> west half. <strong>The</strong> major<br />

change is <strong>the</strong> c<strong>on</strong>structi<strong>on</strong> <strong>of</strong> three<br />

new buildings al<strong>on</strong>g <strong>the</strong> alley.<br />

From south to north, <strong>the</strong>y were<br />

labeled “Tobacco Storage,” “W.<br />

Figure 5-9 – Dieter’s signature,<br />

1895 (An<strong>on</strong>ymous 2007)<br />

Ho.” (warehouse), <strong>and</strong> a two-story building that says “Sleeping<br />

Room” <strong>on</strong> top. <strong>The</strong> shed across <strong>the</strong> alley now says “Storage<br />

Empty Beer Bb’ls” (barrels) <strong>The</strong> central building <strong>on</strong> Fourth St.<br />

is now marked “Soda & Bottling Wks,” <strong>and</strong> <strong>the</strong> former <strong>of</strong>fice is<br />

now a store room. <strong>The</strong> <strong>of</strong>fice apparently moved <strong>of</strong>f <strong>the</strong> “Works”<br />

property, although <strong>the</strong> first menti<strong>on</strong> <strong>of</strong> that I have found was in<br />

1900 (see below).<br />

Figure 5-10 – 1892 Houck & Dieter letterhead (Jim Cullen collecti<strong>on</strong>)<br />

By 1898, <strong>the</strong> map shows a “Wag<strong>on</strong> Shed” extending west from <strong>the</strong> third building (which<br />

is now a hay l<strong>of</strong>t <strong>and</strong> sleeping quarters) to Chihuahua St., <strong>and</strong> <strong>the</strong> tobacco storage is now<br />

combined with <strong>the</strong> sec<strong>on</strong>d building to form a “Liquor W. Ho.” <strong>The</strong> storage shed across <strong>the</strong> alley<br />

is now just “Storage Empty Bbls.” <strong>The</strong> place was now labeled “Houck & Dieter Bottling Wks.”<br />

With minor changes in names, <strong>the</strong> layout remained <strong>the</strong> same until at least 1908 (Figure 5-11).<br />

With a capital <strong>of</strong> $90,000, <strong>the</strong> firm incorporated in 1900 with J. Philip Dieter as president<br />

<strong>and</strong> Fred G. Lemley as secretary <strong>and</strong> treasurer <strong>and</strong> opened an <strong>of</strong>fice at 220 South El Paso Dr.<br />

(EPCD1902, p. 82 “Corporati<strong>on</strong>s”). Al<strong>on</strong>g with El Paso, <strong>the</strong> company sold to any<strong>on</strong>e wishing<br />

service up <strong>and</strong> down <strong>the</strong> railroad line. Houck & Dieter advertisements ran in newspapers in<br />

76

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