REVERSE Regimen brochure - Rodan + Fields

REVERSE
Regimen for Brown Spots,
Dullness and Sun Damage

How Does the REVERSE Regimen Work?
Based on Multi-Med ® Therapy, REVERSE is a complete skincare
system that combines active cosmetic and OTC ingredients
to visibly lighten hyperpigmented, sun-damaged skin. By
combining the right ingredients, in the right formulations, and
using them in the right order, the regimen:
Lightens dark spots.
Brightens dull skin, improves tone and texture,
and boosts skin’s radiance.
Exfoliates skin to remove complexion-dulling
dead skin cells.
Defends with photostable broad spectrum
UVA/UVB SPF 50+ sunscreen protection.

Write Your Prescription for Change .
As practicing dermatologists, we know the difference that great
skin can make in people’s lives. We also know that though everyday
skin conditions can be complex, the solutions don’t have to
be. That’s why we developed Rodan + Fields ® skincare with our
Multi-Med ® Therapy approach, designed to deliver the right medicines,
in the right formulations, in the right order, to truly transform
your skin. With our clinically proven, easy-to-use regimens,
great skin and the confidence and self-esteem that come with
it are available to everyone without a trip to the dermatologist.
ADDITIONAL QUESTIONS?
For a customized skincare recommendation
from Dr. Katie Rodan and
Dr. Kathy Fields, visit the Solution
Tool at your Rodan + Fields
Consultant’s personal website or
www.rodanandfields.com. For skin
or product-related questions, contact
our team of nurses and skincare
experts at the RF Connection at
www.rodanandfields.com/rfconnection
or 415.273.8000.
Disclaimer: The information in this brochure is not intended to be used as a substitute for medical advice.
Results may vary depending upon the individual and will depend on multiple factors including your age,
gender, skin type and condition, concomitant products used, health history, where you live (climate,
humidity), lifestyle and diet. Rodan + Fields ® makes no guarantee as to the results that you may experience.
© 2013 Rodan & Fields, LLC. All rights reserved. 6000-05-0405-0A

It’s not what you see,
it’s what you don’t see.
Eighty percent of your skin’s aged appearance is caused by the
sun, not the passage of time. The damage caused by UV exposure
is not only visible on your face, but lurks under the skin’s surface,
making your complexion appear dull, sallow, uneven and aged.
Much of this evidence of environmental aging is visibly reversible.
We created the Rodan + Fields ® REVERSE Regimen as a simple,
full-face solution that tackles the damage brought on by years
of cumulative sun exposure. The REVERSE Regimen exfoliates
dulling dead skin cells, visibly lightens unwanted pigmentation,
brightens the overall complexion, and provides broad spectrum
UVA/UVB protection, noticeably improving the appearance
of environmentally-aged skin.

REVERSE Results
With regular use, the REVERSE Regimen reveals a smoother, brighter,
even-toned complexion; improvement is often seen with
the first use. For some people, one cycle of the REVERSE Regimen is
sufficient to restore the brightness of their skin. For significant
hyperpigmentation, it may take two to six months before maximum
evenness of skin color is achieved. Once you’ve achieved your desired
results, you may transition to another Rodan + Fields ® Multi-Med ®
Therapy regimen and may always return to using the REVERSE
Regimen if your skin becomes dull or spots are noticeable.
BEFORE*
POLAROID
AFTER*
Average results as independently and clinically graded after
eight weeks of use*:
PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT
98%
BRIGHTNESS
UV CAMERA
Unretouched photos after eight weeks of use.
98%
SMOOTHNESS AND SKIN TEXTURE
90%
AGE SPOTS AND EVENNESS OF SKIN TONE
*Clinical data based on use of REVERSE UVA/UVB SPF 15 Sunscreen. Results may vary.

The 4-Product REVERSE Regimen
1
REVERSE Deep Exfoliating Wash
Cleanses and refines sun-damaged, blotchy complexions. Alphahydroxy acids
loosen dead skin cells at the surface and polyethylene beads sweep them away.
The skin is instantly brighter and prepared for the steps that follow.
2
REVERSE Skin Lightening Toner
Offers the time-proven and dermatologist-preferred benefits of 2% hydroquinone
in a fast-acting liquid vehicle. This proprietary combination of hydroquinone, kojic
acid and antioxidants visibly brightens skin and lightens dark spots.
3
REVERSE Skin Lightening Treatment
Offers a second layer of 2% hydroquinone to optimize lightening of the skin. Retinol
and vitamin C enhance the brightening process. May be followed with a moisturizer
if skin feels dry.
4
REVERSE Broad Spectrum SPF 50+ Sunscreen
Photostable broad spectrum UVA/UVB sunscreen defends against pigmentstimulating
UV rays. Exclusive SHIELD rf sunscreen technology combines
stabilized avobenzone and free radical-fighting colorless carotenoids to visibly
reduce the signs of photoaging that appear over time. Licorice and mulberry help
brighten dull skin.

Getting Started
Begin the REVERSE Regimen slowly in order to let skin acclimate.
Follow the schedule below for best results:
Week 1 DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7
MORNING • • • •
EVENING
Week 2 DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7
MORNING • • • • • • •
EVENING
Week 3 DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7
MORNING
EVENING
•
•
• •
•
• •
•
• •
•
Week 4 DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7
MORNING
EVENING
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Omit REVERSE Broad Spectrum SPF 50+ Sunscreen in the evening.
The REVERSE Regimen is introduced slowly, so during the first
three weeks, use a gentle cleanser, toner, moisturizer and
sunscreen when not using the regimen.
If dryness occurs, use a moisturizer after applying REVERSE
Skin Lightening Treatment. We recommend REDEFINE
Overnight Restorative Cream.
If redness and/or irritation occur, take a break from the regimen
for 2-3 days. During this time, we recommend using our SOOTHE
Regimen to reduce visible irritation on your skin.
If no improvement is seen after three months of treatment, use of
this product should be discontinued.
SUPPLEMENT YOUR REGIMEN
To even and perfect your complexion,
try ENHANCEMENTS Mineral Peptides with
broad spectrum UVA/UVB sunscreen.
Clean face of makeup prior to using
REVERSE Deep Exfoliating Wash as this
step is meant to help clean the face but
is not a heavy makeup remover. We
suggest using REDEFINE Eye Cloths to
remove all makeup and then following
with REVERSE Deep Exfoliating Wash as
directed.
To maximize controlled exfoliation
and boost results, use ENHANCEMENTS
Micro-Dermabrasion Paste 1-3 times
per week in place of REVERSE Deep
Exfoliating Wash.
To minimize the appearance of crow’sfeet,
dark circles and puffiness, try
REDEFINE Multi-Function Eye Cream.

DOCTORS’ TIPS
Always wear a broad spectrum UVA/
UVB sunscreen and do not sunbathe.
A single day of unprotected sun
exposure can virtually undo months
of REVERSE Regimen use.
Use the REVERSE Regimen until your
skin appears bright and even toned,
usually two to six months, then
transition to the REDEFINE Regimen.
Hydroquinone can stain fingernails so
use ESSENTIALS Gauze to apply toner and
wash hands after use.
Use the REVERSE Regimen to treat the
décolleté, neck, hands and other parts
of the body prone to showing signs of
sun damage. Note that the neck and
chest are usually more sensitive. Be
gentle with REVERSE Deep Exfoliating
Wash and use the regimen less
frequently if necessary.
If your skin is sensitive, first use the
SOOTHE Regimen for at least 30 days
prior to transitioning as tolerated to the
REVERSE Regimen.
Frequently Asked Questions
Do I need to use all of the steps in the REVERSE Regimen to get results?
Yes, each step of the REVERSE Regimen builds upon the previous step to address
every aspect of dull, visibly uneven skin tone and areas of dark pigmentation.
Used in combination, the formulations provide exfoliation, skin lightening, skin
brightening and broad spectrum sun protection. Skipping any step could hinder
achieving maximum results.
Why use the REVERSE Regimen over my entire face?
We developed the REVERSE Regimen as a full-face solution because what you
see on the surface is not the full story. In fact, visible brown spots on the skin’s
surface indicate more below. Using pigmentation-lightening products over the
entire face helps to avoid the appearance of a “halo effect” (white rings around
dark spots) resulting from only applying the products on the spots that you see.
For best results, these products should be used over the entire face.
Can the REVERSE Regimen be used on all skin types and ethnicities?
Yes. REVERSE is safe for use on all skin tones. It contains 2% hydroquinone,
which only lightens discolorations, allowing the natural skin tone to
be revealed. Products in the REVERSE Regimen are oil-free and are formulated
not to clog pores—excellent for acne-prone skin as it visibly lightens post acne
dark marks. However, the REVERSE Regimen is not recommended for extremely
sensitive skin. Please visit the Solution Tool for a customized routine.
Can I use the REVERSE Regimen if I’m pregnant or nursing?
We recommend that a woman who is pregnant or nursing confer with her
physician about her current products and before making any change to her
skincare routine. Providing the appropriate ingredient lists will help inform
the physician.