Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

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EXPECTATION 7 | social responsibility Adbusters magazine cover design portraying the Bush administration’s disregard of critical environmental issues Design creates culture. Culture shapes values. Values determine the future. Robert L. Peters 40
EXPECTATION 7 | social responsibility EXPECtAtiON 7 social responsibility In 1963, Kevin Garland, a British graphic designer wrote the First Things First manifesto which challenged designers to become more responsible with their contributions to a global culture. In 1999, a revised version of the manifesto was resurrected in the United States by a younger generation of designers and was widely published in a variety of design journals and the likes of Adbuster magazine. As far as intrinsic design issues go, the First Things First manifesto sparked significant controversy concerning design ethics. 27 Its revolutionary sentiments have since resurfaced within professional expectations of new graduates entering the twenty-first century workplace. Today’s leading designers are not just evaluating the ethics of commercial content, but are also evaluating the ethics of the processes by which they conceptualize, produce, and distribute visual communication. With today’s newfound public awareness of design comes a newfound social responsibility for designers. Graphic designers must acknowledge that they have the responsibility (and the ability to respond) not just to the needs of their clients but also to those of society. 28 When leading professionals were asked about new industry issues students need to learn now for future success in the workplace, the dominant social topic was sustainability. Concepts of global culture were also mentioned, as social media continues to expand as the popular form of dynamic communication. 27 Michael Bierut, William Drenttel and Steven Heller, ed. Looking Closer Four: Critical Writings on Graphic Design, (New York, NY: Allworth Press, 2002) 4. 28 Charlotte & Peter Fiell, Graphic Design for the 21st Century, (Hohenzollernring: Taschen, 2005) 10. Designers have a dual duty; contractually to their clients and morally to the later users and recipients of their work. Hans Höger 41
Page 1: Unlike any other major of study, gr
Page 6 and 7: © 2010 Nicole R. Roberts nrober24@
Page 9 and 10: contents Abstract .................
Page 11 and 12: abstract Leading professionals lear
Page 13 and 14: introduction Since William A. Dwigg
Page 15 and 16: INTrODUCtiON Currently, a student
Page 17 and 18: fundamental skills Collective Cogni
Page 19 and 20: fundamental skills *Creativity rank
Page 21 and 22: EXPECTATION 1 | creativity EXPECtAt
Page 23 and 24: pORTFOLIO DESIGN DISCOURSE PROCESS
Page 25 and 26: EXPECTATION 2 | craft & technique E
Page 27 and 28: Statement of the Eames Design Proce
Page 29 and 30: EXPECTATION 3 | design discourse EX
Page 31 and 32: EXPECTATION 3 | design discourse To
Page 33 and 34: EXPECTATION 4 | digital media EXPEC
Page 35 and 36: It’s no longer possible to make a
Page 37 and 38: Students must continually practice
Page 39 and 40: EXPECTATION 5 | multi-disciplinary
Page 45 and 46: EXPECTATION 6 | innovative business
Page 47 and 48: Being good in business is the most
Page 49: EXPECTATION 6 | innovative business
Page 53 and 54: EXPECTATION 7 | social responsibili
Page 55 and 56: EXPECTATION 7 | social responsibili
Page 57 and 58: VISUALIZING CURRICULAR CONCEPTS OBJ
Page 59 and 60: visualizing curricular concepts CHA
Page 61 and 62: visualizing curricular concepts Unl
Page 63 and 64: visualizing curricular concepts In
Page 65 and 66: visualizing curricular concepts Not
Page 67 and 68: visualizing curricular concepts Por
Page 69 and 70: visualizing curricular concepts Mor
Page 71 and 72: visualizing curricular concepts Dex
Page 73 and 74: the college curriculum.” 38 Even
Page 75 and 76: Lupton, Ellen, and Jennifer Cole Ph
Page 77 and 78: about the author Nicole Roberts is
Page 79 and 80: about survey participants professio
Page 81 and 82: about survey participants educators
Page 83 and 84: about survey participants I think w

Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

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