Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...
Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ... Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...
#25 & #26 of Michael Bierut’s 26 year old sequential collection of notebooks. EXPECTATION 6 | innovative business strategy There always seems to be a lot of interest in designers’ sketchbooks, but I call these notebooks for a reason. Page after page contain nothing but records of phone conversations, notes from meetings, price estimates, specifications. I keep the random doodles to a minimum. Someone looking at those pages would think the book might belong to a lawyer or, more likely, a party planner. Michael Bierut 34
EXPECTATION 6 | innovative business strategy EXPECtAtiON 6 innovative business strategy Knowledge of parallel principles of business is another increasingly prominent expectation that industry professionals look to acquire in new design graduates entering into today’s workplace. According to Angelo Carusi, Principal at Cooper Carry, Inc, “More than ever, clients are going to be looking for design firms who understand the client’s business. New graduates who have an understanding of business and can present their ideas are going to have a leg up on their competition.” Graphic design curricula must take into account – there is no innovation without the connection to client objectives and business strategy. 22 When asked what new industry issue or trend he foresees that students in school need to learn now for future success in the workplace, Mike Sloan, Partner at Lippincott affirms this tenet by simply stating, “Client needs analysis, and businessdriven design strategy.” 22 IDEO, “Innovation Strategy,” http:// www.ideo.com/thinking/focus/ innovation-strategy/ (accessed February 13, 2010). We don’t get hired to make pretty things or win design awards. We get hired to solve business problems. James Bradley 35
- Page 1: Unlike any other major of study, gr
- Page 6 and 7: © 2010 Nicole R. Roberts nrober24@
- Page 9 and 10: contents Abstract .................
- Page 11 and 12: abstract Leading professionals lear
- Page 13 and 14: introduction Since William A. Dwigg
- Page 15 and 16: INTrODUCtiON Currently, a student
- Page 17 and 18: fundamental skills Collective Cogni
- Page 19 and 20: fundamental skills *Creativity rank
- Page 21 and 22: EXPECTATION 1 | creativity EXPECtAt
- Page 23 and 24: pORTFOLIO DESIGN DISCOURSE PROCESS
- Page 25 and 26: EXPECTATION 2 | craft & technique E
- Page 27 and 28: Statement of the Eames Design Proce
- Page 29 and 30: EXPECTATION 3 | design discourse EX
- Page 31 and 32: EXPECTATION 3 | design discourse To
- Page 33 and 34: EXPECTATION 4 | digital media EXPEC
- Page 35 and 36: It’s no longer possible to make a
- Page 37 and 38: Students must continually practice
- Page 39 and 40: EXPECTATION 5 | multi-disciplinary
- Page 41 and 42: EXPECTATION 5 | multi-disciplinary
- Page 43: EXPECTATION 5 | multi-disciplinary
- Page 47 and 48: Being good in business is the most
- Page 49 and 50: EXPECTATION 6 | innovative business
- Page 51 and 52: EXPECTATION 7 | social responsibili
- Page 53 and 54: EXPECTATION 7 | social responsibili
- Page 55 and 56: EXPECTATION 7 | social responsibili
- Page 57 and 58: VISUALIZING CURRICULAR CONCEPTS OBJ
- Page 59 and 60: visualizing curricular concepts CHA
- Page 61 and 62: visualizing curricular concepts Unl
- Page 63 and 64: visualizing curricular concepts In
- Page 65 and 66: visualizing curricular concepts Not
- Page 67 and 68: visualizing curricular concepts Por
- Page 69 and 70: visualizing curricular concepts Mor
- Page 71 and 72: visualizing curricular concepts Dex
- Page 73 and 74: the college curriculum.” 38 Even
- Page 75 and 76: Lupton, Ellen, and Jennifer Cole Ph
- Page 77 and 78: about the author Nicole Roberts is
- Page 79 and 80: about survey participants professio
- Page 81 and 82: about survey participants educators
- Page 83 and 84: about survey participants I think w
#25 & #26 of Michael Bierut’s<br />
26 year old sequential collection<br />
of notebooks.<br />
EXPECTATION 6 | innovative business strategy<br />
There always seems to be a lot of<br />
interest in designers’ sketchbooks,<br />
but I call these notebooks for a<br />
reason. Page after page contain<br />
nothing but records of phone<br />
conversations, notes from meetings,<br />
price estimates, specifications. I<br />
keep the random doodles to a<br />
minimum. Someone looking at<br />
those pages would think the book<br />
might belong to a lawyer or, more<br />
likely, a party planner.<br />
Michael Bierut<br />
34
Change language