Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ... Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

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06.07.2014 Views

EXPECTATION 2 | craft & technique It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds. Paula Scher’s sketchbook of hand drawn typefaces. This Pincushion sketch inspired the design of an Eames chair for a Herman Miller charity auction. Paula Scher 14

EXPECTATION 2 | craft & technique EXPECtAtiON 2 craft & technique After creativity, craft and technique comprise the second fundamental skill today’s leading professionals expect from new design graduates. When asked what qualities his firm looks for in recent graduates, Colin Jeffery of David & Goliath advises students to, “Pay attention to the detail. It matters. Idea is king, but a great idea poorly executed is a missed opportunity. I’d rather see a great idea sketched up on paper than badly Photoshopped.” 9 Jeffery touches upon the fact that for many students, computers become a crutch. They are intrinsic tools that provide endless software opportunities to facilitate productivity. On the other hand, they created the need for a more technological education, and in certain cases diminish the attention given to skills of handcraft and technique. To ensure students’ success in today’s workplace, educators must cultivate student artistry both by hand and by computer. 9 Posnak, 74. You have to roll up your sleeves and be a stonecutter before you can become a sculptor – command of craft always precedes art. Philip Gerard 15

EXPECTATION 2 | craft & technique<br />

It took me a few seconds<br />

to draw it, but it took me<br />

34 years to learn how to<br />

draw it in a few seconds.<br />

Paula Scher’s sketchbook of hand<br />

drawn typefaces. This Pincushion sketch<br />

inspired the design of an Eames chair<br />

for a Herman Miller charity auction.<br />

Paula Scher<br />

14

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