Nicole Roberts MFA Thesis Visual Component Artwork - Savannah ...

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CREATIVItY
% of students
worry that their
fundamental skills
are not strong
enough to be
successful in
a professional
workplace.
7 Rachael Posnak, “Job Outlook: Juniors,”
CMYK Magazine, vol. 44, July 2009, 74.
8 Steven Heller, Education of an
E-Designer, (NY: Allworth Press), 103.
Along with industry professionals, both
graphic design educators and students surveyed
also feel as though creativity is the fundamental
skill most emphasized within their current
curriculum. However, upon further review, student
insecurities became apparent; 72% of students
surveyed claim they are not confident that their
fundamental skills are currently strong enough
to compete professionally. Students must realize
that creativity is one facet of design education
that derives predominantly from the passion and
inspiration within themselves. Educators must
not only teach students the constructs of critical
thinking, but also strive to inspire them to expand
their influences from which creativity is ignited.
The opportunities for pedagogical change can
be found in the framework that further peaks
student curiosities to discover and create. This
framework “defines the limits, but the canvas
varies, from student to student, from time to time,
and from technology to technology.” 8 Taking into
account how rapidly the field of graphic design has
and will continue to evolve, the best solution to
instilling creativity that succeeds in the twenty-first
century workplace is to promote the necessity for
continuous learning.
We’re in the ideas business,
first and foremost. Creativity is
not something you can switch
on and off. You need to live it. 7
Colin Jeffery, Creative Director/Partner
David & Goliath
Los Angeles, CA
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