MEDIA KIT 2011 + magazine overview + advertising rate card
MEDIA KIT 2011 + magazine overview + advertising rate card
MEDIA KIT 2011 + magazine overview + advertising rate card
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<strong>MEDIA</strong> <strong>KIT</strong> <strong>2011</strong><br />
+ <strong>magazine</strong> <strong>overview</strong><br />
+ <strong>advertising</strong> <strong>rate</strong> <strong>card</strong>
Advertise with HongKongEcho<br />
Hong Kong Echo <strong>magazine</strong> is the French Chamber in Hong Kong's<br />
flagship publication.<br />
This English language quarterly <strong>magazine</strong> is distributed to members and<br />
other business leaders via airport lounges (Air France, British Airways,<br />
Cathay Pacific Airways), select Hong Kong hotels, and official French<br />
institutions (French Consulate in Hong Kong & the French Chambers of<br />
Commerce in France). In total, 6,500 copies are distributed. Hong Kong<br />
Echo has been published by HACHETTE FILIPACCHI (publisher of Elle,<br />
Car & Driver) since 2001.<br />
Inside Hong Kong Echo<br />
Hong Kong Echo provides high-quality, focused editorial coverage of<br />
interest to the Hong Kong business community. Part of this publication is<br />
written by legal, fiscal and industry experts drawn from the membership<br />
of the Chamber and from the international business community in Hong<br />
Kong. We also ask academics, freelance journalists and officials to<br />
contribute.<br />
Feature articles: Published in full color, each 64-page issue focuses on<br />
a specific theme, with most of the articles centering around that theme.<br />
Themes that have been recently covered by Hong Kong Echo to date<br />
include:<br />
- Luxury in Greater China<br />
- Real Estate in Hong Kong<br />
- Finance Special<br />
- Culture<br />
- Infrastructure<br />
HKE #57<br />
HKE #58<br />
News: Hong Kong Echo <strong>magazine</strong> covers Hong Kong news, provides<br />
details on the French Chamber’s past and upcoming events and brings<br />
you updates on our members’ businesses.<br />
Lifestyle columns: Our Discover, Scene, Book Review and Travel<br />
columns focus on ways to enjoy your leisure time in the Region.<br />
Who advertises<br />
in our publlication?<br />
• Air France<br />
• BNP Paribas<br />
• Credit Agricole<br />
• Cartier<br />
• Christian Dior<br />
• Club Med<br />
• Coface<br />
• Dragages<br />
• Fed Ex<br />
• Hermès<br />
• HK Institute of Languages<br />
• HK Trade Development Council<br />
• Lancel<br />
• LVMH<br />
• Novotel<br />
• Peugeot<br />
• Société Générale<br />
• Thomas Mayer & Associés
Circulation Breakdown<br />
Members' Profile<br />
12%<br />
10%<br />
7%<br />
2% 1% 47%<br />
53%<br />
68%<br />
Managers<br />
CEO's of Large Firms and SMEs<br />
Airline Business lounges of Air France, British Airways and Cathay Pacific<br />
Hotel business lounges and executive floors in HK<br />
French Chamber members<br />
Government Officials & Hong Kong CEO's<br />
Parentheses (French bookstore)<br />
Regional trade organisations & Chambers of Commerce in France
Advertising<br />
<strong>rate</strong>s<br />
A) Advertising offer (per issue)<br />
Standard offer Member’s offer (-10%)¹ One-year booking (-20%)² One-year booking (-20%)²<br />
for Non-members<br />
for Members<br />
Double page<br />
HK$ 20,000<br />
HK$ 18,000<br />
HK$ 16,000<br />
HK$ 14,400<br />
Back Cover<br />
HK$ 18,000<br />
HK$ 16,200<br />
HK$ 14,400<br />
HK$ 12,960<br />
Inside Front Cover<br />
HK$ 17,000<br />
HK$ 15,300<br />
HK$ 13,600<br />
HK$ 12,240<br />
Inside Back Cover<br />
HK$ 15,000<br />
HK$ 13,500<br />
HK$ 12,000<br />
HK$ 10,800<br />
Facing Content<br />
HK$ 15,000<br />
HK$ 13,500<br />
HK$ 12,000<br />
HK$ 10,800<br />
Facing Master<br />
HK$ 15,000<br />
HK$ 13,500<br />
HK$ 12,000<br />
HK$ 10,800<br />
1 page<br />
HK$ 13,000<br />
HK$ 11,700<br />
HK$ 10,400<br />
HK$ 9,360<br />
1/2 page<br />
HK$ 8,500<br />
HK$ 7,650<br />
HK$ 6,800<br />
HK$ 6,120<br />
1/4 page<br />
HK$ 4,500<br />
HK$ 4,050<br />
HK$ 3,600<br />
HK$ 3,240<br />
¹ If you are a member of the French Chamber, enjoy a 10% discount<br />
² If you book for one year (4 issues), you can enjoy a 20% discount<br />
B) Size specifications for advertisements:<br />
Magazine Trim Size:<br />
285(h) x 210(w)<br />
Full Page<br />
Half Page - Vertical<br />
Half Page - Horizontal<br />
Quarter Page<br />
Spread Page<br />
Trim Size<br />
285(h) x 210(w)<br />
Trim Size<br />
285(h) x 104(w)<br />
Trim Size<br />
142(h) x 210(w)<br />
Trim Size<br />
142(h) x 104(w)<br />
Trim Size<br />
285(h) x 420(w)<br />
Image Size /<br />
Advertising Size<br />
271(h) x 196(w)<br />
Image Size /<br />
Advertising Size<br />
285(h) x 97(w)<br />
Image Size /<br />
Advertising Size<br />
135(h) x 210(w)<br />
Image Size /<br />
Advertising Size<br />
135(h) x 97(w)<br />
Image Size /<br />
Advertising Size<br />
271(h) x 406(w)<br />
Bleed Size<br />
295(h) x 220(w)<br />
Bleed Size<br />
295(h) x 114(w)<br />
Bleed Size<br />
152(h) x 220(w)<br />
Bleed Size<br />
152(h) x 114(w)<br />
Bleed Size<br />
295(h) x 430(w)<br />
GENERAL CONDITIONS:<br />
1. Advertising contracts and cheques should be made out to the French Chamber of Commerce &<br />
Industry in Hong Kong, 21/F, On Hing Building, 1 On Hing Terrace, Central, Hong Kong<br />
2. Payment due upon receipt of invoice<br />
3. The French Chamber does not coordinate design of advertisement<br />
4. The French Chamber will not be responsible for errors in advertisements<br />
5. The French Chamber is not responsible for loss or damage to <strong>advertising</strong> films or other materials<br />
6. Advertising contracts cannot be cancelled<br />
7. Advertising films and proofs can be directly delivered to the attention of Julie Pourtois -<br />
Head of Publications, The French Chamber of Commerce & Industry in<br />
Hong Kong, 21/F, On Hing Building, 1 On Hing Terrace, Central, Hong Kong (Tel: 2294 7720)
The French Chamber<br />
at a glance<br />
Created in 1986, the French Chamber in Hong Kong is today the second largest European Chamber in Hong Kong and one of the largest<br />
French Chambers in Asia-Pacific. With more than 660 members of various nationalities, one of our strengths is to be able to respond to<br />
the needs of both large corporations as well as SMEs.<br />
Our mission is to contribute to developing and fostering economic, commercial and financial relations between France and Hong Kong. To<br />
achieve this, we provide a comprehensive information platform, promote Members' interests to industry leaders and key decision-makers,<br />
and offer an extensive range of communication tools. In short, we connect people, ideas and actions.<br />
The French Chamber offers 15 dynamic and business-oriented committees or working groups for our members to take part in, giving<br />
them opportunity to share their professional experience and obtain industry updates.<br />
We also organize over 70 events per year, providing a wide range of corpo<strong>rate</strong> seminars, workshops and social gatherings. Our main<br />
goal is to develop a platform on which members can forge better relationships with the business community and keep informed of<br />
developments in their field of interest.<br />
The French Chamber and the Hong Kong Business<br />
Community<br />
With over one third of our membership being composed of<br />
non-French nationals, the French Chamber takes much pride<br />
in the diversity of its member companies. The dynamism<br />
and vitality of our members has been instrumental in<br />
making our Chamber an organization that is well-known and<br />
appreciated by a great number of business people in Hong<br />
Kong and in China. This largely explains Hong Kong Echo’s<br />
circulation of 6,500 copies, a number that greatly exceeds<br />
our member base.<br />
For more information about the French Chamber, please<br />
contact publ@fccihk.com or +852 2297 7720.
Hong Kong Echo <strong>magazine</strong> is the French Chamber<br />
in Hong Kong's flagship publication<br />
The French Chamber of Commerce and Industry in Hong Kong<br />
21/F, On Hing Building<br />
1 On Hing Terrace<br />
Central, Hong Kong<br />
Tel: (852) 2294 7720 Fax: (852) 2524 1428<br />
email: publ@fccihk.com