The Social Network for Global Trade
The Social Network for Global Trade
The Social Network for Global Trade
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>The</strong> <strong>Social</strong> <strong>Network</strong> <strong>for</strong> <strong>Global</strong> <strong>Trade</strong><br />
<strong>The</strong> <strong>Social</strong> <strong>Network</strong> <strong>for</strong> <strong>Global</strong> <strong>Trade</strong><br />
Michael Kleist--founder<br />
Michael@tradesparq.com<br />
Kleist--founder<br />
Michael@tradesparq.com<br />
Brian Hager--founder<br />
Brian@tradesparq.com<br />
Hager--founder<br />
Brian@tradesparq.com<br />
www.tradesparq.com<br />
www.tradesparq.com
Agenda<br />
•What is social search and verification?<br />
•<strong>Social</strong> search and sourcing<br />
•What we should expect in the future
What is social search?<br />
What is <strong>Social</strong> Search?<br />
<strong>Social</strong> search takes into account the social graph of the person doing<br />
the searching. Search results are returned giving more visibility to<br />
content created by people in the social graph.<br />
Search Result
What is social search?<br />
Google <strong>Social</strong> Search<br />
Google+
What is social search?<br />
How the social graph can improve search and verification<br />
•Increased relevance<br />
•Saves time<br />
•Includes human judgment<br />
•Personalized to each searcher<br />
•Leads to verification via the network<br />
But can it work <strong>for</strong> sourcing???
<strong>Social</strong> search and sourcing<br />
Too much<br />
in<strong>for</strong>mation!!!<br />
Can filter by<br />
•Location<br />
•Business type<br />
•Export market<br />
Often ranked by<br />
•Supplier ad spend
<strong>Social</strong> search and sourcing<br />
Supplier focused sites<br />
Verification by website<br />
•Gold Suppliers<br />
•Star Rankings<br />
•Some 3 rd party<br />
Buyer focused sites<br />
Verification by 3 rd party<br />
•Customs data<br />
•Credit Reports<br />
•Audits<br />
•In-house research
<strong>Social</strong> sourcing<br />
From my <strong>Network</strong><br />
•Ratings<br />
•References<br />
•Suggestions<br />
•Recommendations<br />
•RED FLAGS<br />
Industry<br />
professionals<br />
Current<br />
trade<br />
partners<br />
Logistics<br />
providers<br />
Isn’t this how<br />
trade works in<br />
real life?<br />
Past trade<br />
partners<br />
Verification<br />
by my<br />
<strong>Network</strong><br />
Inspection<br />
agents<br />
Coworkers
<strong>Social</strong> sourcing<br />
Web 1.0 product search<br />
?<br />
Product<br />
search<br />
Filter<br />
(website<br />
tools)<br />
Select<br />
suppliers<br />
to contact<br />
Shortlist &<br />
due<br />
diligence<br />
<strong>Social</strong> <strong>Network</strong><br />
•Matching<br />
•Feeds<br />
•Updates<br />
•Ratings<br />
•References<br />
<strong>Social</strong> product search<br />
Product<br />
search<br />
(filtered by<br />
network)<br />
Verify<br />
suppliers via<br />
network<br />
√<br />
Select<br />
suppliers<br />
to contact<br />
Will you end up with<br />
the same suppliers?<br />
Due<br />
diligence
<strong>Social</strong> sourcing<br />
Connections, privacy and walled gardens<br />
No sharing<br />
Partial<br />
sharing<br />
Full sharing<br />
--Protect<br />
relationships<br />
--Lock out<br />
competitive info<br />
--No benefit<br />
from network<br />
online<br />
--Protect key<br />
relationships<br />
--Lock out critical<br />
competitive info<br />
--Benefit from your<br />
network but not<br />
others<br />
--All relationships<br />
public<br />
--Benefit ><br />
competitive risk<br />
--<strong>Network</strong> visibility<br />
--<strong>Network</strong> spam<br />
Transparency in sourcing. (How far should you go?)
<strong>Social</strong> sourcing<br />
LinkedIn<br />
People Search<br />
LinkedIn<br />
Company Search
<strong>Social</strong> sourcing<br />
Product search returned by your NETWORK<br />
Ratings, assessments, references, & any other<br />
data attached to that supplier<br />
3 rd party data<br />
Access to the wider supplier base NOT in your<br />
network
<strong>Social</strong> sourcing<br />
<strong>Social</strong> Product Search
<strong>Social</strong> sourcing<br />
Real-time updates…not just search anymore
SOCIAL SOURCING<br />
If the in<strong>for</strong>mation isn’t out there already it will<br />
be soon...<br />
It’s your job to manage it.<br />
<strong>The</strong> winners won’t just manage it…<br />
<strong>The</strong>y’ll use it.
Change language