FANGO delivers on Social TV - Seven West Media

Yahoo!7’s Social TV research also showed that online social circles influence our choice in
programming with 27 percent of those surveyed saying that they have watched a TV show
based on a recommendation from a friend via a social networking site. Similarly, 26 percent
of respondents said that they had been made aware of a TV show because of something
they saw on a social networking site.
“The research clearly shows that Australians love to watch appointment-based TV. The
success of <strong>FANGO</strong> demonstrates a new way in which Australian television viewers can
engage with shows <strong>FANGO</strong> brands and other fans, as the show is airing,” said Kristin
Carlos, Head of TV, Yahoo!7. “<strong>FANGO</strong> makes it easier for viewers to engage with their
favourite TV shows.”
According to Tim Worner, CEO of Seven Network Television: “Viewers are changing the way
they watch TV and we’ve changed the way we produce shows to cater for this. Social and
interactive elements aren’t an afterthought anymore, we are integrating them into the making
of our shows.
“The initial numbers for <strong>FANGO</strong> during the tennis were very strong, and this enthusiasm has
carried right on into My Kitchen Rules. At Seven, we’ve made it a priority to keep innovation
at the very heart of our business and <strong>FANGO</strong> is yet another example of this,” he said.
The companion TV experience that Seven and Yahoo!7 are offering with <strong>FANGO</strong> will no
doubt continue to influence the way in which television is produced in this country with more
interactive and social elements being introduced into programming. We’re leading the next
wave in TV innovation.”
<strong>FANGO</strong> is available now for iPhone and iPad. To download the latest version of the <strong>FANGO</strong>
app, please visit the iTunes store: http://itunes.apple.com/au/app/id475261145?ls=1&mt=8
or visit: yahoo7.com.au/fango
ENDS
For further information please call or email:
Amanda Millar
Communications and Trade Marketing Manager, Yahoo!7
tel: 02 8288 4758
mob: 0407454229
email: millaram@yahoo-inc.com
Michaela Zucker
Text 100 Public Relations for Yahoo!7
tel: 02 9956 5733
mob: 0413 858 733
email: michaela.zucker@text100.com.au
About Yahoo!7
Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and
advertisers. Formed as a 50-50 partnership between the Seven West Media Group (ASX: SWM) and Yahoo! Inc. (Nasdaq:
YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and
television and magazine content of the Seven Network, one of Australia’s leading media companies. The company also