Family - Setra

02 | Setra Impressions
Setra Editorial | 03
Dear customers and friends
of the Setra brand,
the 60 th anniversary of the Setra brand has
brought back many wonderful memories
from the year 1951, when Otto Kässbohrer
founded the Setra brand with his first selfsupporting
coach. I am sure that many
of you have also remembered past times
this year, since many of our partners,
customers and friends had their own good
reasons to celebrate. The SetraFamily
magazine is pleased to report on these highlights
in our cover story. I would like to take
advantage of this opportunity to once again
wish all the best to those celebrating a milestone
anniversary – and to thank you for our
great partnership. I am looking forward to
ongoing success in the future.
Over the past year, we often witnessed the
fascinating evolution that Setra has undergone
over the last six decades. We see that
the brand has always remained true to itself
and to its promise to be “Best in Class”.
The most current proof of this is the Final
Edition of the ComfortClass 400. With
many attractive design accents, it makes a
very distinctive statement, while being truly
outstanding in terms of safety as well. You
can read more about the Final Edition on
page 06.
Otto Kässbohrer, the mastermind behind
our brand, would never have wanted to stop
improving his coaches. He always asked
himself how he could make coach travel
more appealing to an even larger customer
target group. We are still driven by this vision.
In a recent workshop, we asked ourselves
“How interesting is coach travel to young
people?” and we uncovered some exciting
results which we share with you in this
issue.
You may recall that we opened a search for
coach and bus stories from all around the
world earlier this year. We are delighted
with the very positive response we received,
and we thank all those who took
part in the campaign! Beginning in this
issue, we will be presenting to you the most
touching, bizarre, spectacular and funny
stories – as a regular column in the Setra-
Family magazine. Soon you will also find
a collection of “Coach Stories” on our
website.
Speaking of our website, we have initiated
quite a few notable Setra developments
online. And our new and even more userfriendly
website has been launched. You’ll
find out about our new online content and
features on page 35. Setra Sales has also
undergone structural changes – and not
only of a virtual nature! Read about how our
customers stand to benefit from them on
page 25.
Have you ever heard of Green Public
Procurement? What’s behind it is the EU
Guideline promoting more environmentally
friendly road vehicles, which has been in
effect for close to a year. We have brought
together highlights of the changes made in
terms of public contracting in the context
of Green Public Procurement. Also in
this issue: the benefits and innovations
of the BlueEfficiency Power engine generation
and the second generation of our
PowerShift transmission, with its advanced
retarder, clutch and gearshift. As well, we
will be offering you an even wider selection
of models with the rear-entry system for
the S 415 GT-HD and the S 419 GT-HD.
As you’ll see, it goes a lot further than
simply opening up a more spacious luggage
compartment.
A memorable year with many wonderful
events and outstanding success is now
almost behind us. Once again we have
achieved very good results in a challenging
market with strong competitors, and we
have even increased our market share.
The committed Setra family has greatly
contributed to this success and to making
Setra an innovative, state-of-the-art brand.
And I sincerely thank all its members for
their dedication.
I hope you enjoy reading this issue of the
SetraFamily.
With my best regards
Lothar Holder
Head of Sales Setra Buses and Coaches
EvoBus GmbH
At the anniversary gala in Neu-Ulm, guests were delighted with the performance
put on by the “Pomp Duck and Circumstance” varieté group