Family - Setra

Family - Setra Family - Setra

setra.bus.com
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05.07.2014 Views

34 | Setra Highlight Setra Family News | 35 The target group is best addressed with advertising on the web, in social networks such as Facebook, on television, in cinema advertising, as well as with flyers and postcards in clubs. Additionally, the use of viral marketing, e.g. on YouTube, is recommended since young people are very receptive to recommendations from friends and acquaintances. An advertising campaign featuring young celebrities that our target group can identify with could effectively round out a campaign. One thing is clear: the image of bus travel in general needs to be improved, even more importantly than the image of a specific tour operator. The price is right! For young people, price is key to the appeal of coach travel. Whether with group rates (more economical for five people or more), special discounts (three friends pay, one travels for free), student or couple discounts or travel vouchers from the Internet, the feeling of having been given a “deal” increases the appeal of coach travel immeasurably. Guarantees are also popular these days: for instance, a money-back guarantee if the trip wasn’t satisfactory. Collecting loyalty points is interesting too: after ten trips, the eleventh is free. For special events, the young people recommend that coach operators work with suitable coop partners. For example, affordable student trips with universities. Or, coop programmes with open-air festival organisers, with discounted entrance tickets. In the case of football trips, a coop programme with the football club, where a visit “behindthe-scenes” is offered – as an exclusive touch – would be very appealing to young people. A dream coach At the end of the workshop, the young people were asked to design and equip their dream coach. During the exercise, it became evident just how important a coach’s exterior is for young people. The results were extremely varied, ranging from elegant designs with shiny surfaces and large tinted windows, through sleek race car designs, to a very bold design study in black, pink and silver. The coach represents so much more than just a “I love the idea of travelling in a really well designed coach.” method of transportation, and inspiration abounds! Comfort couldn’t be more important. Imagine a mix between a spa and a games arcade with a series of extra amenities and equipment. A quiet space with recliners and panorama roof, massage seats with room to sleep, sofas, rotating seats, shower cabins or self-cleaning lavatories. A snackbar, galley or kiosk would be a must for serving snacks and refreshments. But ultimately, entertainment is what plays an even more important role for young people. Along with a television area, they would like tables with flatscreens or rotating monitors on the ceiling. Also a playstation, pinball machine, pool table, kicker table or even a party zone with a mirrored disco ball. All of these would go a long way towards making coach travel as amusing and entertaining as possible. The perfect combination between price and luxury Even if many of the ideas proposed may appear extreme, one thing is clear: comfort, service and a certain level of luxury are also very important to young Anna, 20 years old people. Achieving the right balance between an attractive price and an equipment package that includes a wide entertainment offering, will greatly contribute to coach manufacturers and operators attracting and keeping younger target groups. An all-new Setra website: The new Setra world online Setra celebrated the culmination of an eventful anniversary year – special series, a special edition, several anniversary celebrations and a larger-than-life Setra Grand Prix – with the Kortrijk show and the SetraShow in Ulm. These events offered the ideal framework to introduce an all-new Setra website. „N ow is the ideal time to give our great products an updated Internet platform”, said Dr Jens Heinemann in Belgium, Head of Marketing Communication. “The show in Kortrijk sets the stage for the launch of the Final Edition, which is the entry topic for our new website.” If you need information on the various series and models, the www. setra.de or www.setra-bus.com sites are exactly where you should be looking. You will also enjoy quick access to key dates, news and press releases. For now, the new website is available in German and English. Further languages are currently in planning. A clear structure With fascinating images and videos, visitors to the site can immerse themselves in a new, evocative Setra experience. An easyto-follow navigation was key to us along with a single-minded focus on what is important for visitors to our site – an optimal overview of our vehicle range, technical details, information and details on equipment, variety, design and comfort – where everything can be accessed quickly and with just a few mouse clicks. Links to key pages are offered throughout the site, thus eliminating the need for endless searches. Digital highlights Even if you don’t have a specific reason to visit the site, it’s worth having a look at – and we hope you’ll enjoy it! The convenient vehicle search, structured according to applications, delivers technical highlights and all specifications for the coaches. You’ll also find current information on products and events. “A model comparison enables a direct “compare & contrast” between up to three vehicles”, explains Dr Jens Heinemann. “And, in the site’s extensive download and video area, visitors will find everything that promises to get coach lovers’ hearts beating faster.”

36 | Setra Premium Service Setra Premium Service | 37 workshops can provide assistance to customers, the less time the vehicles spend in the shop and the more productive they can be for our customers”, explains Noller. “Every year, we are very proud of the high level of advisory support our service points offer. Customers assess them as being expert partners, who can quickly provide diagnosis and, in the case of a breakdown, quick and reliable support. With the Bus- League competition, these key quality dimensions are evaluated and improved, service is further enhanced. Employee ratings of customer orientation and friendliness are assessed as well. And, it goes without saying: our customers love it.” And the 2010 winner is ... Boeckels! The winner this year is the Theo Boeckels Nutzfahrzeuge GmbH in Willich, North Rhine Westphalia, who has been an independent general distributor since 1960. With deeply rooted ambition and a strong team spirit, the company’s 50+ employees took on the 2010 BusLeague challenge, and came out winners, doing full justice to the company’s slogan “We keep you moving”. Boeckels ranks among the select OMNIplus Bus- World operators and attaches great importance to the quality of the services it offers. And this is paying off – which makes managing director Christoph Boeckels very proud: “This victory shows that our ongoing work and consistent employee development are achieving what we hoped they would. We are delighted that our customers acknowledge our positive performance and are very satisfied with it. Recognition from our customers is the best motivation to continue delivering top performance. This success reflects our commitment to give our best day after day – over the long term.” Theo Boeckels Nutzfahrzeuge GmbH In 1960, Theo Boeckels began working as a general distributor for coaches and buses in Neuss, Germany, for the Kässbohrer company. Soon, he had to add on staff to support him and, over time, Boeckels continued to expand. In 1972, a warehouse for replacement parts was added on and in 1977, a repair hall. In 1978, the company had outgrown its premises and relocated to Willich. By establishing the Coach & Bus Service Center (OSC) in 2003, Boeckels split its coach and truck businesses, opening up further capacities. Today, on premises of 35,000 m 2 , close to 100 employees offer comprehensive services for coaches, buses and other commercial vehicles. Distributor Boeckels wins BusLeague service competition: The OMNIplus Champions League Once a year, the OMNIplus BusLeague internal competition takes place – as an instrument conceived to enhance performance and development of service points. The 2010 winner is Theo Boeckels Nutzfahrzeuge GmbH. In last year’s competition, the company had reached 11 th place. 15 countries – Austria, Belgium, Denmark, France, Germany, Great Britain, Ireland, Italy, the Netherlands, Poland, Portugal, Romania, Spain, Sweden and Switzerland – with their over 500 service points, participate in the BusLeague competition. All EvoBus service points, including smaller, contract-certified workshops, are eligible to take part. The competition places customer care in the foreground – the key objective being to optimise service quality and increasing customer satisfaction. A proven incentive to strengthen performance The excitement surrounding the BusLeague competition builds throughout the whole year. Results are assessed regularly to ensure an incentive for ongoing improved performance, and are communicated in a ranking of the best service points. At the end of the competition’s one-year timeframe, the three best service points are awarded an impressive trophy and are treated to a very special barbecue event – an unforgettable reward for committed employees and the outstanding performance of a successful team! Effective troubleshooting and outstanding advice The BusLeague competition has been held for the last six years – with positive repercussions for everyone involved. Harald Noller, Head of Brand Support Service Network, is convinced of this: “The Bus- League competition contributes to further enhancing the high service level of the OMNIplus service points. The faster the

36 | <strong>Setra</strong> Premium Service<br />

<strong>Setra</strong> Premium Service | 37<br />

workshops can provide assistance to customers,<br />

the less time the vehicles spend in<br />

the shop and the more productive they can<br />

be for our customers”, explains Noller.<br />

“Every year, we are very proud of the high<br />

level of advisory support our service points<br />

offer. Customers assess them as being<br />

expert partners, who can quickly provide<br />

diagnosis and, in the case of a breakdown,<br />

quick and reliable support. With the Bus-<br />

League competition, these key quality<br />

dimensions are evaluated and improved,<br />

service is further enhanced. Employee<br />

ratings of customer orientation and friendliness<br />

are assessed as well. And, it goes<br />

without saying: our customers love it.”<br />

And the 2010 winner is ... Boeckels!<br />

The winner this year is the Theo Boeckels<br />

Nutzfahrzeuge GmbH in Willich, North Rhine<br />

Westphalia, who has been an independent<br />

general distributor since 1960. With deeply<br />

rooted ambition and a strong team spirit,<br />

the company’s 50+ employees took on the<br />

2010 BusLeague challenge, and came out<br />

winners, doing full justice to the company’s<br />

slogan “We keep you moving”. Boeckels<br />

ranks among the select OMNIplus Bus-<br />

World operators and attaches great importance<br />

to the quality of the services it offers.<br />

And this is paying off – which makes<br />

managing director Christoph Boeckels very<br />

proud: “This victory shows that our ongoing<br />

work and consistent employee development<br />

are achieving what we hoped they would. We<br />

are delighted that our customers acknowledge<br />

our positive performance and are very<br />

satisfied with it. Recognition from our customers<br />

is the best motivation to continue<br />

delivering top performance. This success<br />

reflects our commitment to give our best<br />

day after day – over the long term.” <br />

Theo Boeckels Nutzfahrzeuge GmbH<br />

In 1960, Theo Boeckels began working as a<br />

general distributor for coaches and buses<br />

in Neuss, Germany, for the Kässbohrer<br />

company. Soon, he had to add on staff to<br />

support him and, over time, Boeckels continued<br />

to expand. In 1972, a warehouse for<br />

replacement parts was added on and in<br />

1977, a repair hall. In 1978, the company<br />

had outgrown its premises and relocated to<br />

Willich. By establishing the Coach & Bus<br />

Service Center (OSC) in 2003, Boeckels<br />

split its coach and truck businesses, opening<br />

up further capacities. Today, on premises<br />

of 35,000 m 2 , close to 100 employees<br />

offer comprehensive services for<br />

coaches, buses and other commercial<br />

vehicles.<br />

Distributor Boeckels wins BusLeague service competition:<br />

The OMNIplus Champions League<br />

Once a year, the OMNIplus BusLeague internal competition takes place – as an instrument conceived<br />

to enhance performance and development of service points. The 2010 winner is Theo Boeckels<br />

Nutzfahrzeuge GmbH. In last year’s competition, the company had reached 11 th place.<br />

15<br />

countries – Austria, Belgium,<br />

Denmark, France, Germany,<br />

Great Britain, Ireland, Italy, the<br />

Netherlands, Poland, Portugal, Romania,<br />

Spain, Sweden and Switzerland – with their<br />

over 500 service points, participate in the<br />

BusLeague competition. All EvoBus service<br />

points, including smaller, contract-certified<br />

workshops, are eligible to take part. The<br />

competition places customer care in the<br />

foreground – the key objective being to<br />

optimise service quality and increasing<br />

customer satisfaction.<br />

A proven incentive to strengthen<br />

performance<br />

The excitement surrounding the BusLeague<br />

competition builds throughout the whole<br />

year. Results are assessed regularly to<br />

ensure an incentive for ongoing improved<br />

performance, and are communicated in a<br />

ranking of the best service points. At the<br />

end of the competition’s one-year timeframe,<br />

the three best service points are<br />

awarded an impressive trophy and are<br />

treated to a very special barbecue event –<br />

an unforgettable reward for committed<br />

employees and the outstanding performance<br />

of a successful team!<br />

Effective troubleshooting and<br />

outstanding advice<br />

The BusLeague competition has been held<br />

for the last six years – with positive repercussions<br />

for everyone involved. Harald<br />

Noller, Head of Brand Support Service<br />

Network, is convinced of this: “The Bus-<br />

League competition contributes to further<br />

enhancing the high service level of the<br />

OMNIplus service points. The faster the

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